Remember Jordan? Sorry, remember Katie Price? Oh, right, how could any of us forget; she’s only debasing our televisions every other day of the week. And if she’s not on the screen, she’s on the cover of those maagazines they always put next to the queue in Tescos (and yes, I pick them up. I exclaim at what she’s wearing, so I’m just as bad as the rest of them. Judgement accomplished.).
Let’s move on to her most recent project. She’s done glamour model, she’s done angry reality TV personality, she’s done hideous nuptials with sleazy formerly famous pop singer (met through said reality TV show), she’s done divorce, famous wrestler, she’s done reality TV again…. What’s left? That’s right, folks: the pop career.
This above is a clip of Katie doing her (newest) thing on GMTV. Early in the morning. Take a gander. I’ll wait.
There are several things amiss with this…erm…display. Continue reading »
In a breathtakingly risky move, a former Russian police officer has taken to the Internet in full uniform to detail the corruption, danger, and brutality in the Russian justice system.
In an open video address to Prime Minister Vladmir Putin, Alexei Dymovsky says, “Maybe you don’t know about us, about simple cops, who live and work and love their work. I’m ready to tell you everything. I’m not scared of my own death.”
Dymovsky’s videos have gotten more than a million views and have created quite an uproar in Russia. In the videos, he speaks with an air of desperation, frustration, and resignation rarely seem on camera. He speaks of the ten years he spent serving and protecting his country.
These videos bear significant political impact, but they also speak to the importance of the Internet in acting as our generation’s soapbox. Any wronged person has an almost infinite capacity to express, persuade and convince.
A decision is due this week on the Broadcasting Authority of Ireland’s plan to give commercial television stations an extra two minutes of advertising time each hour, starting in August.
The proposal, which is designed to buoy commercial revenues, has been opposed by independent radio stations and by the National Newspapers of Ireland group.
The change would bring Irish TV stations in line with British competitors in terms of the permissible length of their commercial breaks, but would leave them with twice RTE’s advertising time.
Monaghan-based company Universal Graphics has created Mr Tayto’s new Spudster, described as ‘a pimped up ride’ for the Largo Foods crisp brand’s mascot.
The vehicle started out as a plain white van, but now features a model of Mr Tayto’s head on its cab.
Ireland’s new regional radio station i105107 broke the mould recently by launching the search for Ireland’s first ever TJ.
The station which broadcasts to eight counties in the Midlands and North East launched a competition in June – in an attempt to find the country’s first ever Twitter Jock.
The i105107 TJ was asked to show off their tweeting prowess and send in their examples of recent tweets. They were also asked by the station to tweet the reason they should be chosen to get the password to the i105107 twitter page and become the station’s official Tweeter at Oxegen.
This interesting online experiment proved a success with the winner – 18 year old Conor Kelly from Clones, Co Monaghan – joining the i105107 team in the VIP area of the Oxegen Music Festival for the entire weekend and tweeting updates live from the event.
Over the Oxegen Weekend, Conor’s thumbs tweeted relentlessly as he brought the i105107 twitter followers live updates from the different gigs.
After confirmation that Cathal Goan is leaving his role as director general of RTE, the search for a replacement begins. According to insiders, obvious potential contenders include Noel Curran, who left his job as director of television just a few months ago, but who might consider a return.
Conor Hayes, RTE’s financial controller, is also high on the list. Hayes, a former Ryanair chief executive, was regarded as a strong contender for the director-general role back in 2003, when it went to Goan.
He has been the key player in developing RTE’s digital television strategy, which is a big issue for RTE as it faces a switch-off of the analogue signal by 2012.
Clare Duignan, currently managing director of radio, has a background in television and radio programming. Ed Mulhall, managing director of news, is also a possible contender.
Both Duignan and Mulhall would have common ground with Goan, whose extensive programming background made him popular among editorial staff in particular. Continue reading »
Bossanova, a brand creative agency established in April, has secured the contract to design the Which Course Expo 2010 creative.
Bossanova was founded by Joan Tallon, a design manager with Dcoy for more than ten years; Stephen Smith, who has 16 years’ experience across a variety of sectors and is currently working on a number of projects for the IRFU, the Irish Tenors, Bravo Outdoor Advertising, Brian O’Driscoll and the Merrion Hotel in Dublin; and Denise Kinsella, a former art director with McConnell’s Advertising.
Guinness has gone back to the pub for its new television advertising campaign to promote the fact that tickets to this year’s Arthur’s Day go on sale this week.
The event was one of the biggest marketing successes of last year. This year, celebrations are planned at various locations around Ireland and worldwide on Thursday, September 23.
The TV ad, which is called Shadows, was directed by Gavin Kelly and produced by Piranha Bar, a Dublin-based boutique post-production and animation company. It was shot in various outdoor and pub locations in Cork, Dublin and Belfast.
The soundtrack is the song, Pencil Full of Lead, from Paolo Nutini’s album, Sunny Side Up. The campaign, which will run until the end of August, also includes radio, press and outdoor. Visit www.guinness.com/arthursday.
Gemma Corbett has been appointed to account director at MediaVest where she will be responsible for managing media strategy and planning.
Gemma joined MediaVest in 2006 from Viacom Brand Solutions where she held the position of agency sales manager. Prior to this, she worked in Cawley Nea/TBWA for three years.
Gemma is a graduate of Dublin Institute of Technology, Aungier Street, and has an honours degree in management and marketing.
If you are interested in Digital & Social Strategy you’ll want to bookmark 25mins to watch this video (or flip through the Slideshare presentation below), it’s the keynote presentation by Alexandra Wheeler (Digital Director of Starbucks) that opened the recent Social Media Influence 2010 conference in London. And for those of you who don’t know, Starbucks was the first consumer brand to reach 10 Million fans on Facebook.
Starbucks are arguably the worlds leading social marketers having been ranked #1 in online engagement, #1 on Facebook and the #1 Tweeted brand (until OldSpice came along I’d say!), this presentation by Alexandra provides insights on how Starbucks paved their way through social and the creative opportunities. Click here to view the SlideShare presentation… Continue reading »
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