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Progression of a Social Media Release

May 3rd, 2012 Posted in Online, Social Media, Twitter No Comments

We have been great success with Social Media Releases on our MediaHQ.com and this week thought it would be a cool idea to document the path a Social Media Release takes over a day.

So here are a collection of screen shots we took of the one release from the time it was published. Through these images, we can see how quickly a simple non-sensationalist story can gain viewers and readership before a journalist has even opened the Press Release email.

First Published at 10:45. Note that it only has 2 views

First Tweet about Story

57 views

7 minutes after publishing (10:52) and 2 Retweets

Some Tweets to Irish Times Journalists

195 views

An hour after publishing

People reading the story and sharing with their followers

333 views

Final count at close of business

If you want to view the story it is accesible here. The current view count on the story is 428 views and counting.

Developments to Social Media Releases on MediaHQ.com

April 25th, 2012 Posted in Uncategorized No Comments

The wheels of development are always in motion at MediaHQ as we strive to build the most complete press office tool.

As some of you know we introduced Social Media Releases to MediaHQ before christmas. This allowed our users to not only send their press releases to media lists nationwide but to also publish their release on MediaHQ.com on their own press office page.

Social Media Releases have proven a great success with most stories published on our news feed averaging hundreds of views. This is mainly achieved by our unique tool that allows you to update your twitter account via MediaHQ

We are hoping to post even more stories to MediaHQ to boost traffic to the site which should in turn benefit all of our users.

From Tuesday 8th of May, any press release you send through your mediahq.com account can be chosen by us to be a social media release as well. In essence if you send a press release by email to journalists, we can publish that news on Mediahq.com and post it to your account.

We will not be publishing all press releases as Social media releases, but will be using editorial discretion to pick the best stories.

Once we have published a press release as a social media release it will appear on your account on your company page.

To make sure you are ready for this change ensure your company page is fully updated with Profile Pictures, Logos, Contact details and Social Media Feeds. We can help you with this if you have any questions.

If you want to opt out of this new feature then please contact Micheál ( 01 473 2050 / micheal@mediacontact.ie)

Former presidential candidate Sean Gallagher to speak at the Media Future conference

April 24th, 2012 Posted in Media, Media Future, Online, Politics, Public Relations, Social Media No Comments

Former Presidential candidate Sean Gallagher will speak at the Media Future conference on May 15th, 2012. It will be the first time Mr Gallagher has publicly addressed his experiences in the recent presidential election and the circumstances surrounding what happened on RTE’s Frontline programme.

Speaking today on the announcement of Gallagher’s participation in Media Future, organiser Jack Murray said: ” ‘Twittergate’ is one of the biggest media stories of the last year, or any year. We are excited that we will hear Sean Gallagher speak for the first time about what happened on the night of the last presidential debate last October.”

Mr Gallagher’s appearance will be by way of an interview that will take a unique look at his presidential election campaign and, in particular, will focus on the dramatic role social media and the Frontline debate played in the final result.

How to Book your Ticket
Phone: (01) 473 2050 and ask for Cathal

Email: cathal@mediacontact.ie

Online: Go to www.mediafuture.ie and click ‘Buy Your Tickets Now’

About Media Future

The Media Future conference will bring together the world’s leading media people, innovations and technologies.

The last 5 years have seen more change and upheaval in the media than at any point in history. Everywhere you look the traditional ways of printing, broadcasting, publishing, and communicating are exploding and being challenged by new technologies.

Media Future will chart the extraordinary transformation of the media and identify the key trends, technologies and topics that will shape the future.

Over 2 days there will be 30 speakers, and four great workshops.

It is sponsored by Dun Laoghaire Rathdown County Council, IADT, RTE, UCD Smurfit Graduate Business School, Marks and Spencer, Diageo, XM Solutions, AvTek, and Aer TV.

Our Media Sponsor is RTE Digital.

5 Twitter Seats available for Media Future

April 20th, 2012 Posted in Media, Media Future, Mediacontact.ie News, Online, Social Media, Social Network, Twitter, Uncategorized No Comments

Happy Friday Everyone!

Today, We are giving away 5 Twitter seats to the Media Future Conference on May 14th and 15th. www.mediafuture.ie

A Twitter seat will give you the exact same privileges as a standard conference ticket but it will save you €170 in the process.

What’s the catch you might ask? Really there is none, all we want you to do in return is to simply Tweet about your experience while you are there using the hashtag #mfc12

To be in with a chance of winning all you need to do is call Cathal on 01-4732050 by 5pm today Fri 20th April:

A Twitter seat will cost just €125 for the two day Conference, that’s a €170 discount.

There are only 5 places available at this rate so this offer will be operated on a first come first served basis.

Today only,@mediafutureconf is giving away 5 Twitter Seats to #mfc12 – check out http://bit.ly/JcIot0

About Media Future
The Media Future conference will bring together the world’s leading media people, innovations and technologies.

The last 5 years have seen more change and upheaval in the media than at any point in history. Everywhere you look the traditional ways of printing, broadcasting, publishing, and communicating are exploding and being challenged by new technologies.

Media Future will chart the extraordinary transformation of the media and identify the key trends, technologies and topics that will shape the future.

Speakers include some of the top people from organisations such as The Wall Street Journal, Al Jazeera, The Harvard Business Review and The Washington Post as well as some of the worlds top innovators in the digital media sector.
Over 2 days there will be 30 speakers, and four great workshops.

Media Future 2012 is sponsored by Dun Laoghaire Rathdown County Council, IADT, RTE, UCD Michael Smurfit Graduate Business School, Marks and Spencer, Diageo, XM Solutions, AvTek, and Aer TV.

Our Media Sponsor is RTE Digital.

Twitter and Linkedin masterclass national tour: We need your help!

April 18th, 2012 Posted in Course/Training, LinkedIn, Mediacontact.ie News, Twitter No Comments

In the coming weeks we will bring our very successful one-day Twitter and Linkedin masterclass on a tour of the country and we need your help.

We are looking for interested organisations and venues that would like to work with us on delivering these two courses to their audience.

Both courses are delivered on one day – with Linkedin in the morning and Twitter in the afternoon. Because of the format of the day, it will work with an audience numbers starting at 25 people up to as many as 200.

Twitter and Linkedin are two of the most effective social media networks for business. This unique day will give attendees a firm grasp on what they need to do to put best practice in place.

Right now, we are looking for organisations who would like to partner with us on delivering this interesting course to their audience.

If you’re interested let’s talk. Email us at info@mediacontact.ie and we’ll come right back to you.

Here are a few testimonials from satisfied customers, and the outlines from the courses.

Previous Attendee Testimonials

“The course was very detailed and informative, made me want to give Linkedin another go!”
Clare O’Grady, Cope Galway

“This course took us on a Twitter journey that made it all appear easier than the rest of us had built it up to be. Good Job!”
Colm O’Brien, Carambola Kidz

“An excellent presentation that draws on a wealth of information.”
Liam Scollan, IWA

“Useful not only for social media but for marketing innovation as well as career and business development. Highly recommended.”
Sinead Calahan, Keogh Somers

“Very interesting course, practical, hands-on with good useable tips and instruction.”
Frank O’Donovan, Cork Institute of Technology

“Very useful and it reaffirmed the positive endless possibilities of social media.”
Muireann Ni Dhroighneain, Elain na Gaeltachta Teo

Twitter for Business – Getting started and getting results.

Twitter is different to most other social networks in that you can interact with just about anyone at just about any time.

Whether you know nothing or everything about Twitter, you’re guaranteed to learn something beneficial from this half-day masterclass. It will cover everything from sending your first tweet to advanced tips and tricks that will generate solid business leads. It’s not to be missed.

The course will cover:

* Setting up your page
* Choosing the right avatars, handles, etc.
* Getting followers and interacting with them
* Etiquette and Jargon
*  Making use of hash tags, trending topics, mentions, etc.
* Customer service the twitter way
* Dealing with negativity
* Running a company account
* Twitter as a marketing tool

Getting Started on LinkedIn

Linkedin is the world’s biggest and best social media site for business. It has over 200,000 users in Ireland and with a worldwide growth rate of 3 million users each month, its popularity won’t fade any time soon.

This half-day masterclass will open your eyes to the potential Linkedin has to grow your business. From the basics of creating a killer profile and building a strong network to connecting and engaging with potential business contacts, by the end of the session you’ll know how to make Linkedin your most powerful business tool.

The course will cover:

* How the linkedin network works
* How to get a 100% complete profile
* Building a network
* Asking for recommendations
* Privacy settings
* How groups work
* Keeping track of the competition

With Peas Please

April 13th, 2012 Posted in Advertising, Campaign, Marketing No Comments

Batchelors want us to eat peas, and they’re using a tried and tested method to convince us; aesthetically pleasing, scantily clad people.

The four-week campaign by Atomic uses suggestive lines such as ‘D’ya Wanna Spoon?’ and ‘Have me on the Kitchen Table’ along with photos of three strapping Irish farmers (Dave from Kildare, John from Wexford and Stephen from Limerick).

Fans are being asked to vote for one of three three types of pea: Marrowfat, Traditional and Mushy. Each type is being championed by one of the aforementioned farmers.

Batchelors has been making beans and peas in Ireland since 1935 and currently contracts over 700 acres of pea fields with Irish farmers.

You can find out more about each farmer (and pea type) on their Facebook page. Easy, ladies…

Source: Business and Leadership

The Internet is Ruining your Brain

April 13th, 2012 Posted in Internet, Stats No Comments

Here is a great infographic (if you can put up with how it looks, which most people who commented on Mashable’s story did not), about how Internet usage has changed how our brains work.

We consume 3 times as much information daily as we did in the 1960s.

The average Faceook user has 245 friends, of which they know 73.2% personally

At work we change windows/programs more than once every 2 minutes

Google gets 3 billion queries per day.

Source: Mashable

Pay it Forward: with Chocolate

April 13th, 2012 Posted in Campaign, Great Ideas, Marketing, Social Media No Comments

The Anthon Berg Generous Store in Denmark, who specialise in all things chocolate, recently did a lovely feel-good campaign, just in time for Easter.

The pop-up chocolate store in the centre of Copenhagen introduced a new way to buy chocolate gifts. Instead of cash, customers pay with the promise of a good deed towards a person they care for.

A number of ‘price’ options are available according to the good deed chosen, for example, ‘serve breakfast in bed to your loved one’ or ‘a week where you don’t lie to your father’.

Instead of a cash register the store uses iPads where people can log in to Facebook and post their promises to the store’s profile and the recipient of the good deed’s.

A great way to spread a positive message through social networks.

Source: Digital Buzz Blog

7 top tips for a ‘top tips’ blog post

April 13th, 2012 Posted in Media Tips No Comments

We love lists. And we love writing blog posts that are lists. So much do we love writing blog posts that are lists, we decided to write a blog post about how to write a blog post about lists. Which is also a list. Still with us?

1. Stay true to the list subject. If after your initial research you find the points you’ve come up with don’t match the subject you intended, start again. Each point should be directly related to the original subject.

2. No fluff. Don’t add things for the sake of filling space. Explain each item in detail with relevant information. If there’s nothing else to say then don’t say anything else!

3. Link to more information. If explaining a certain point is going to take a while, don’t add paragraphs of text. Just add a link to where more detail can be found. You save yourself and your readers a lot of time and effort.

4. Use Examples. Sometimes the best way to explain something is by example. If you can’t find a suitable real example, use a hypothetical. Ensure that it’s relatable to your readers however.

5. Numbers! If the title of the post is something like ‘The Top 5 Reasons why you should join Pinterest’, then make sure that your points are numbered within the post. This is especially important if it’s a long list.

6. Choose the right number. Don’t try to come up with 15 of the best social networks if you can only find 9 that would fit the bill. Just make it 9 of the best instead. As long as the quality of those 9 is the best it can be there’s no problem.

7. Use Sub Categories. For longer lists it’s beneficial to break sections of the list into categories. For example, if the list is about ’50 ways to improve your digital marketing strategy’, you could break it into categories like ‘Social Media’, ‘Email Marketing’ etc.

Source: Hubspot

Pinterest now the third most popular social network

April 13th, 2012 Posted in Social Media, Stats, Websites we like No Comments

Pinterest has become the third most popular social network in the US after Facebook and Twitter.

An Experian Marketing Services report found a 50 per cent gain in use of the network from January to February this year, making the site more popular than Linkedin or Google+.  And the rumours are true: 60% of Pinterest users are female.

The latest craze in social networks is not set to take over from Facebook or Twitter just yet however. Last year Twitter grew 45% and Linkedin grew 98% according to the report.

Alexa, a web-analytics company begs to differ, placing the digital bulletin board fourth (below Linkedin).

Source: Silicon Valley News