ChatRoulette, the internet phenom of the moment, has seen its first branded involvement by French Connection. It never takes long, and FCUK have become the very first brand to try to leverage the success of ChatRoulette and all 500,000+ unique players per day by launching a competition inline with their current The Man, The Woman campaign.

ChatRoulette, in case you’ve managed to miss it, is an interface designed by a 17-year-old Russian which throws random strangers into webcam chats together, or a text-only chat if you prefer. As with all new web platforms, it lasted about five minutes before it was co-opted for sexual purposes. It was just a matter of time before a brand would try to leverage the success of Chatroulette.

Basically, you have to record a conversation of you seducing a woman to win a $250 voucher! It’s a pretty bold move, as there is some serious spam floating around there already and plenty of things you probably wouldn’t want your brand associated with, but either way they are getting some attention by being the very first to try! Click here to see some of the winners so far!

Source:  socialmediaconsultancy.nl

Tags: Chatroulette