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Free YouTube movie for an Irish charity for Content is King

August 30th, 2010 Posted in Uncategorized 2 Comments

This year for Content is King 2010 on Nov 16th we are doing a YouTube experiment whereby we will create a YouTube movie to promote an Irish charity.

With this project we have one objective; we want to make a movie that will be viewed thousands of times, that will be passed on from person to person, and that might even go viral.

The finished movie will feature as a centre piece of “Content is King 2010” and will be analysed by a panel of experts, in addition to receiving an individual media campaign in the run up to the conference.

For Content is King 2009 we produced “DJ Hip Op” to promote positive ageing for Age Action Ireland, which to date has received over 20,000 hits and was featured on Morning Ireland, and in the national press. It can be viewed here: http://www.youtube.com/watch?v=laCLBVmk1EU

How to enter
If you are a registered charity and are interested in participating please email newmedia@mediacontact.ie and we will email you back an entry form. Entries will close on September 17th 2010.

The finished movie will be produced by TV producer and director Tom Johnson, and shot and edited by Niall Sheerin.

Find out more about Content is King 2010 here

Mediacontact.ie launch Content is King 2010

August 27th, 2010 Posted in Conferences, Mediacontact.ie News, Social Media No Comments

On the 16th of November, Mediacontact.ie will be hosting Content is King 2010.

The theme of this year’s conference is: “How to build a dedicated audience using digital media”. It is the only event this year that will show you practical ways to grow an online following.

You can now buy tickets online at www.mediacontact.ie. The early bird rate of EUR 199 applies for the next 4 weeks.

On the day there will be a host of national and international experts discussing, and explaining what you need to know about how to tap into, grow, and develop an online following for your message. There will be keynote speakers, case studies, movie experiments, a comedian and even a live performance from Crystal Swing.

Full details of the conference are available here.

Major brands will be represented including: Facebook, YouTube, the BBC, King of Shaves, Newstalk, and the International Red Cross.

This year’s conference is kindly sponsored by Kantar Media, the Irish Times, AV Tek, Lightsource and Trademarc Print & Design.


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Latest JNRS figures see Farmers Journal and Country Living readership increase

August 26th, 2010 Posted in Newspapers No Comments

The Irish Farmers Journal has increased its overall readership by 19,000 readers per week, according to the latest JNRS* survey. The overall readership of the paper increased from 240,000 readers per week to 259,000 readers per week. The overall readership of Irish Country Living increased from 124,000 readers per week to 152,000 readers per week. This represents a 22.58% increase on the 2008/2009 JNRS figures. Female readership of Irish Country Living increased from 46,000 readers per week to 73,000 readers per week, a 58.70% increase.

In a difficult time for newspapers, which saw a 6.5% average decline for daily newspapers and 2.54% decline for Sunday newspapers, the performance of the Irish Farmers Journal is encouraging. Readership of the Irish Farmers Journal compares favourably with other newspapers, for example, the Irish Examiner (204,000), Sunday Tribune (167,000) and the Sunday Business Post (193,000).
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Wendy’s coffee possibly the best training video ever

August 26th, 2010 Posted in Youtube No Comments

Search on for RTÉ boss

August 24th, 2010 Posted in TV No Comments

It’s understood RTÉ has retained an external agency to help it to find candidates for the post of director general and is hoping for applications from overseas as well as internally. The position is expected to be advertised in Irish print media and overseas in the next few weeks.
Cathal Goan has agreed to remain as Director General until a successor is appointed, which is likely to happen by the end of November.

The appointment will be made by the government on the basis of a recommendation from the RTÉ board. Frontrunners for the position remain RTE’s senior internal management.
(Source: post.ie)

Alison Treacy bids farewell to Mediacontact.ie

August 24th, 2010 Posted in Mediacontact.ie News No Comments

Unfortunately today marks Alison’s last day with Mediacontact.ie. She is off to pastures new, the lovely city of Edinburgh to be exact, to do her masters in English litreature.

We are all going to miss her around the office as she has added so much to the team over the past year, from her witty stories in MediaFlash and on the blog to her chasing down contacts for the directory and MediaDirect and of course the sharing of useless (but enjoyable) facts all day every day.

So from all of us here at Mediacontact.ie we’d like to say a big thank you, farewell and good luck to Alison, we’re sure you have a very successful career ahead of you and don’t forget to visit.

3 places left on How to become a YouTube hero, 15th September

August 24th, 2010 Posted in Mediacontact.ie News, Youtube No Comments

There are just 3 places left on How to become a YouTube Hero which is running on 15th September in Griffith College Dublin.

The full price is €350 but Mediaflash readers get it for €295, just use discount code: mediaflash to get €55 off the price.

Book here http://www.mediacontact.ie/details-conference-86.html

If you want to create short, engaging promotional videos for your organisation and broadcast them to an audience of millions, you will get huge benefit from this course. It is a full day of practical training on how to plan, storyboard, shoot edit and upload a movie to YouTube.

Tom Johnson is giving the training. He is one of Ireland’s most experienced television producers and has made numerous award winning programmes including a recent TV edition of John Murray’s The Business as part of RTE’s Aftershock series, The Des Bishop Work Experience, Families in Trouble, and @last tv.
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Only 2 weeks to catch Media Experts’ early bird rate

August 24th, 2010 Posted in Mediacontact.ie News No Comments

Journalists are always looking for a go-to expert to answer a burning question about a health issue, a property issue or someone to give them a snappy soundbyte about the price of milk these days.

If you are what they’re looking for, let them know it.

Become a MediaExpert for 2011 and have your name and photo in a print and online resource that is extensively consulted by the Irish media when they need an expert quote or opinion for a story.

This is the 4th year of MediaExperts and with over 200 specialists across 50 separate disciplines, it is the definitive reference book for journalists on the island of Ireland.

You can take advantage of our early bird rate which ends on the 3rd of September and with a 20% discount you’d be a fool to miss it.

To become a MediaExpert, contact Gaye Gleeson on 01 254 1845 or email gaye@mediacontact.ie and get ready to batten down the hatches for a media storm coming your way.

MediaExperts is a compilation of people with a specialist subject area who are willing to contribute to print, radio and television debates about their chosen area of knowledge. It’s an invaluable resource to radio and TV producers, news journalists and editors, feature writers, conference planners and public relations consultants.

There are over 50 categories including: Accountancy, Arts, Business & Economy, Education, Health & Safety, Media & Communications, Politics, Property & Construction and Tourism.



Newspaper sales down across the board

August 24th, 2010 Posted in Newspapers, Stats No Comments

Following on from last week’s batch of readership figures from the JNRS, the latest batch of figures from the ABC shows that newspaper sales across the board in Ireland declined again in the first half of 2010.

In the daily market, the Irish Independent continues to lead the way with an average daily net circulation of 144,896 for the period between January and June 2010. However, this was down by 4.8% on the same period in 2009 and down by 3.34% on the 149,906 that was reported for the period between July- December 2009.

The Irish Times, meanwhile, saw its ABC figure decline from 114,488 to 105,742, a 7.6% drop year-on-year.  When compared to the 106,926 that was achieved for the July-December period, the drop was a more modest 1%.
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