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The Hero Food Movement

January 26th, 2011 Posted in Campaign, Great Ideas No Comments

The Hero Food Movement from Hampus Lemhag on Vimeo.

Jamie Oliver together with OpenIDEO created a competition to find solutions on how to change the way kids eat in the U.S. Teaching them how to cook and what fresh food can do for them. Here is one of the winners.

The idea is to teach kids about the importance of fresh and healthy foods by a clear connection to their heroes. Superman has good eye sight, so maybe he eats carrots! Let’s talk about carrots. The goal is to create a positive spiral among student and parents in understanding the importance of fresh and healthy food.

(Source: WeLoveViral)

Ever stuck for things to do around Dublin

January 26th, 2011 Posted in Websites we like No Comments

If you are sitting at home in the evenings looking for something to do with your time and wondering what’s happening around Dublin you should check out http://www.dublinalmanac.com/.

It’s a quirky little site that publishes unusual events and happenings in Dublin on a daily basis.

Well worth a look http://www.dublinalmanac.com/.

5 reasons to start a company e-newsletter

January 25th, 2011 Posted in Uncategorized No Comments

If your company is anything like ours (you should be so lucky … or maybe not) then people around the office are always in search of something good to read: books, magazine articles, newsletters, you name it. Speaking of newsletters, it might be a good idea to launch your own. And why not take things one step further, and make it an e-newsletter?

Here are 5 reasons why you should:

1. It gives an insight into your company. This might be one of the more obvious reasons to start an e-newsletter, as it can really help you connect with your current and potential customers and keep them informed as to what you’re up to.

2. It drives traffic to your website. The main goal of many marketing initiatives is to drive traffic to your website, and an e-newsletter is a great way to do just that! While adding fresh content to your site (especially to your corporate blog) is key to giving people a reason to come back, sometimes they still have to be reminded. Of course, social media is a great way to drive traffic on a day-to-day basis, but an occasional email newsletter can be a great additional traffic-driver.

3. It reaches your audience where they prefer to be. While on the topic of social media, we should point out that not everyone uses it. In fact, many businesses hire companies like Pyxl because they just don’t get it. Don’t assume your audience is going to see tweets or Facebook posts related to your latest news, blog posts, etc. Instead, give them the option to hear the latest about your company via email.

4. It encourages word of mouth promotion. One great thing about email is the ability for someone to forward along things they find interesting. Say Client X is an e-newsletter subscriber and they find some very useful information in this month’s email. Then, they forward it along to a friend at another company, and thus your brand is now in front of a new company – all thanks to your newsletter!

5. It’s track-able! Ok, ok, so most digital marketing is track-able. That’s a major reason we do it! But email marketing is no exception. By using a service like VerticalResponse or Constant Contact, you’ll be able to track who received your email, who opened it, who clicked links, and even what links they went to. It’s a very useful information for your company and for the creation of future newsletters.

    (Source: Thinkpyxl)

    Google may launch Groupon rival

    January 25th, 2011 Posted in Google, Social Media, Social Network 1 Comment

    We all know that Google’s had a staggering $6 billion bid for Groupon turned down recently and it seems now that maybe Groupon will regret that decision with the news that Google is about to launch a Groupon Competitor called Google Offers.

    A confidential fact sheet from Google says: “Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email,” the fact sheet says.

    Google Offers looks and operates much like Groupon. Users receive an e-mail with a local deal of the day. They then have the opportunity to buy that deal within a specific time limit.

    From what Mashable says, Google Offers will be powered by Google Checkout. And will also include Facebook, Twitter, Google Reader, Google Buzz and e-mail sharing options.

    Mashable’s full article by Ben Parr reveals more very interesting insights. And here you can download the Google Offers fact sheet.

    (Source: ViralBlog)

    Pembroke wins Paralympic Council role

    January 25th, 2011 Posted in Client Wins, Public Relations No Comments

    Pembroke Communications, the Dublin-based public relations agency, will act as official communications partner to the Paralympic Council of Ireland in the run up to the London 2012 Paralympic Games.

    To date Pembroke has assisted the Paralympic Council of Ireland with the development of an overall communications strategy and the establishment of a sustainable sponsorship model.  Pembroke has also played a key role in the forthcoming rebranding of the sports organisation and in establishing professional communications structures in the lead in to 2012.

    As official communications partner, Pembroke will assist PCI communications officer and former paralympian John Fulham in all PCI communications, with the aim of raising the profile of paralympic sport in Ireland ahead of London 2012.

    Political tweets come of age

    January 25th, 2011 Posted in Politics, Twitter 1 Comment

    It wasn’t RTE, Newstalk, TV3 or Sky News that brought us the result of Fianna Fáil’s leadership contest last week. It was Twitter.

    ”The Fianna Fáil Parliamentary Party has voted confidence in the leadership of An Taoiseach Brian Cowen TD,” said a short statement on Fianna Fáil’s Twitter account, @Fianna Fail Party, at 9.20pm last Tuesday.

    The tweet was ‘retweeted’ hundreds of times to an audience of tens of thousands of people around the country. It was then, presumably, texted to thousands more.

    By the time the RTE Nine O’Clock News – which was broadcasting live at the time – got around to announcing the result at 9.26pm, it was a distant second with the update.

    The event was an introduction for some to the new world of breaking political news in 140 characters or fewer. For others, it was just the latest proof of Twitter’s emergence as a must-have source for political discourse and breaking news.

    Two days previously, Micheál Martin, the former minister, had given a press conference about his opposition to Cowen’s leadership.

    But with no live coverage from any broadcaster, it was up to Newstalk journalist Paraic Gallagher to stream the event over the internet using his iPhone.

    News of the stream spread through Twitter and the website, Politics.ie, which relayed the web stream.

    If political parties were in any doubt before as to Twitter’s relevance, they are not any more.

    (Source: SBPost)

    Irish gamer’s ad success

    January 25th, 2011 Posted in Games No Comments

    Irish gamer James Rath has had his gaming creations featured on a European TV ad for Sony’s LittleBigPlanet 2 game for PlayStation3, one of the biggest video game releases of the year.

    Rath, 27, began playing and creating with Little Big Planet 1, sharing his levels online. These have now been played more than 750,000 times.

    This was spotted by game developers Media Molecule, which approached him to create levels for the online community to celebrate the launch of LittleBigPlanet 2. On top of this, Rath’s level, ‘Rio Carnival Dance Off’, will feature in the new LittleBigPlanet 2 European TV Ads.

    Only two other levels will feature, which is testament to Rath’s creative skills. The ad is on Irish TV for the next three weeks.

    (Source: SBPost)

    Promotions and New Appointments

    January 25th, 2011 Posted in Movers & Shakers No Comments

    Slattery’s new digital chief

    Slattery Communications has added to its investment in digital media with the appointment of Steve Dempsey as digital media manager.

    Steve will be responsible for strategy development, training and deployment of online campaigns for clients, covering social media and wider digital engagement.

    To read more about Steve, or to follow him online:
    ·         About me: about.me/stevedempsey
    ·         Twitter: @steevil or @slatterycomms
    ·         LinkedIn: http://ie.linkedin.com/in/steevill
    ·         Blog: www.slatterycommunications.ie/blog.


    Promotion at Elevate PR

    Marie McGrath has been promoted to account director at Elevate PR.

    A graduate of UL, Marie previously worked in the London and New York offices of Edelman PR and at Prior Communications in Dublin.

    Blueface appoints Catrina Sheridan as ceo

    Blueface, an Irish telecoms company, has appointed Catrina Sheridan as chief operating officer.

    Catrina brings with her a wealth of telecoms experience from her previous positions at dotMobi and BT Ireland. Catrina holds a BSc management and MA from Trinity College Dublin and is a board member of the ‘To Russia with Love’ charity.

    Enter the Twitterverse

    January 25th, 2011 Posted in Twitter 1 Comment

    There are tonnes of apps, widgets and services out there that connect with Twitter to do almost anything you desire. The catch is, with thousands of them out there, and every second one being called twitxxxx or tweetxxxx, it’s both challenging to remember what the good ones are, or find the ones that actually do something you need. So, as always, Brian Solis teamed up with Jess3 to create a stunning infographic called “The Twitterverse” categorising all the biggest Twitter based apps and services. Enjoy!

    Continue reading to see an image of the twitterverse:
    Continue reading »

    The 10 most colorful quips from (soon to be former) Google CEO Eric Schmidt

    January 25th, 2011 Posted in Google 1 Comment

    Google Inc chief executive Eric Schmidt will be leaving his CEO role in April. He’ll stay with the company as executive chairman but will turn the reins over to Google co-founder Larry Page.

    What will we miss most about Mr Schmidt? The quotability factor.

    Over the past couple of years, Mr. Schmidt has been colourful and outspoken, particularly on the important issue of online privacy. Below, some of our favorite Eric Schmidt moments, in ascending order:

    10. At the Washington Ideas Forum in October 2010, Mr Schmidt responded to a question about whether Google might be developing a “Google implant” that would allow people to search simply by thinking:
    “Google policy is to get right up to the creepy line but not cross it. I would argue that implanting things in your brain is beyond the creepy line. At least for the moment, until the technology gets better.”

    9. In a keynote address at the Abu Dhabi Media Summit, March 2010, Mr Schmidt responded to an audience member who expressed fear about Google’s access to search and other information about people:
    “Would you prefer someone else? Do you have a particular government that you would prefer to be in charge of this?”

    8. At that same summit, talking about ways Google could use the information it collects:
    “One day we had a conversation where we figured we could just try to predict the stock market. And then we decided it was illegal. So we stopped doing that.”

    7. During a press conference in October 2009, when a reporter asked about Google’s strategy of acquiring small startups:
    “One day Larry and Sergey bought Android, and I didn’t even notice. Think about the strategic opportunities that has created. Sergey found Google Earth one day while he was surfing on the web. And then he walked into my office and told me he bought them. And I said, ‘for how much, Sergey?’ And it turned out to be a few million.”

    6. In an August 2010 interview published in the Wall Street Journal, Mr Schmidt posted that someday people would need to be able to change their names on reaching adulthood, in order to avoid embarassing information about them recorded on their friends’ social-networking sites:
    “I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time … I mean we really have to think about these things as a society.”
    Continue reading »

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