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What you need to know about ACTA

January 24th, 2012 Posted in Internet, Online, Politics, World events No Comments

January 18th saw numerous high-profile websites like Wikipedia and Reddit go offline for the day in protest over SOPA and PIPA  in the US. The web protests gained so much momentum in the days leading up the bill’s vote that it was defeated (for now at least). However, there is now growing concerning over ACTA, the wider reaching and longer standing Anti-Counterfeiting Trade Agreement between nearly every significant country in the developed world, whose consequences could be much more detrimental than SOPA or PIPA. Here is what you need to know (courtesy of Forbes.com).

Few people have heard of ACTA, or the Anti-Counterfeiting Trade Agreement, but the provisions in the agreement are just as pernicious as anything we saw in SOPA. Worse, the agreement spans virtually all of the countries in the developed world, including all of the EU, the United States, Switzerland and Japan.

Many of these countries have already signed or ratified it, and the cogs are still turning. The treaty has been secretly negotiated behind the scenes, with unelected bureaucrats working closely with entertainment industry lobbyists to craft the provisions in the treaty. The Bush administration started the process, but the Obama administration has aggressively pursued it.

ACTA bypasses the sovereign laws of participating nations, forcing ISP’s across the globe to adopt these draconian measures. Worse, it goes much further than the internet, cracking down on generic drugs and making food patents even more radical than they are by enforcing a global standard on seed patents that threatens local farmers and food independence across the developed world.

Despite ACTA’s secrecy, criticism of the agreement has been widespread. Countries like India and Brazil have been vocal opponents of the agreement, claiming that it will do a great deal of harm to emerging economies. To briefly sum up, ACTA contains global IP provisions as restrictive or worse than anything contained in SOPA and PIPA.

- ACTA spans virtually all of the developed world, threatening the freedom of the internet as well as access to medication and food. The threat is every bit as real for those countries not involved in the process as the signatories themselves.
- ACTA has already been signed by many countries including the US, but requires ratification in the EU parliament and the US Senate.

- The entire monstrosity has been negotiated behind closed doors and kept secret from the public. Technocrats, beholden to the deep pockets of the entertainment lobby, have masked the agreement behind the misnomer of “anti-counterfeiting” when in fact it goes much, much further.

According to the Electronic Frontier Foundation, there are “other plurilateral agreements, such as the Trans Pacific Partnership Agreement (TPP), which contains a chapter on IP enforcement that would have state signatories adopt even more restrictive copyright measures than ACTA. Similarly, negotiations over TPP are also held in secret and with little oversight by the public or civil society.

These initiatives, negotiated without participation from civil society or the public, are an affront to a democratic world order. EFF will remain vigilant against these international initiatives that threaten to choke off creativity, innovation, and free speech, and will stand with EDRi, FFII, La Quadrature du Net and our other EU fellow traveller organizations in their campaign to defeat ACTA in the European Parliament in January.”

The global economy needs to be seen as separate from those nations which comprise the global community of states. Civil society and a free global economy are not the same thing as the bogeyman so often referred to simply as “globalism.” The free flow of goods and information is as much threatened by the global state apparatus as it is assisted by it, and industries with a vested interested in maintaining the status quo through draconian protectionist measures are now threatening the last frontier of the truly free economy. By threatening the internet and free speech, the entertainment industry threatens its own existence. But with only short-term profits in mind, this will not deter them.

Yes, lawmakers fled from SOPA and PIPA when push came to shove, but they have ACTA to fall back on. Notably, few of them are speaking out against this even more dangerous treaty. Remember, when one of these bills or trade agreements falls, another rises up to take its place. ACTA has been in the works for several years. SOPA almost passed into law unopposed. The threat to civil society isn’t going away. If you care about freedom of speech, or if you have participated in SOPA protests, please help spread the word about ACTA. You can sign a petition to stop it here.

The Electronic Frontier Foundation also has more information

Source: Forbes

In praise of #colmmurray – a true leader #mnd

January 23rd, 2012 Posted in RTE, Sport 2 Comments

I spent the last hour watching ‘MND – The Inside Track’, a remarkable documentary about RTE broadcaster Colm Murray’s fight against Motor Neuron Disease. It was pubic service broadcasting at its best and makes me glad that I pay a television licence.
During the programme I cried a few times at the shear emotion of Colm’s struggle with, what up to now, has been an incurable disease.
When Colm received his initial diagnosis he did what all of us would do; wounded by the news and overcome by the shock, he stopped working and retreated into himself for a few months. Then one day after some cajoling a good friend urged him to travel to horse trainer Willie Mullins stables for a day out.
Willie Mullins, a long time friend of Colm, was struck how well he was and urged him to get back to work in RTE. The words of encouragement had a profound effect on Colm and within days he was back on the television – reporting on his life’s passion, horse racing. More importantly he returned to his ebullient self, and this time he decided to use his positivity and good nature to fight Motor Neuron Disease.
Watching the documentary, you couldn’t but be struck by Colm’s remarkable good humour, relentless positivity and fighting spirit in the face of a terrible disease. Colm Murray is a true leader who should be admired and celebrated for his role as a campaigner helping those seeking a treatment and a cure for his disease.
On a personal note, I felt a little uncomfortable at the start of the documentary when I saw Colm’s physical deterioration. But something very interesting happened over the course of the programme. As the story of his battle against Motor Neuron Disease unfolded my initial discomfort quickly turned to admiration for a man who I felt was a real Irish hero. He is fighting on his own terms and his attitude is defeating his illness one day at a time.
There has been relentless negativity around for the last few years. When Colm was faced with real bad news he rolled up his sleeves, and is taking on Motor Neuron Disease with every inch of his trademark determination, charm, and good humour.
I know the next time I’m faced with a daily stress or worry, I’m going to think of Colm Murray’s courage. We waste far too much of our lives worrying about silly things.
Great praise should also go to Colm’s wife Anne and his children for the documentary, and his physician Prof. Orla Hardiman – an Irish expert in the field of Motor Neuron Disease.
The documentary was very skilfully made made by Anna Rodgers (@annarodgersdocs) and the Agtel Production company (@agtel).
Jack Murray

We now spend more time using apps than browsing the Net

January 23rd, 2012 Posted in Apps, Stats, trends No Comments

New research from analytics firm Flurry has revealed that we now spend an average of 94 minutes per day using mobile applications, while web browsing on both desktop and mobile devices is on the decrease.

The company tracked anonymous sessions across 140,000 applications and found that in the last six months web consumption has dipped from 74 minutes a day to 72 minutes, while app usage has increased by 13 minutes.

The most popular apps are of course gaming (49%) and social networking (30%), followed by entertainment (7%) and news (6%).

It seems we’re using apps on top of regular web activities, however, and not in place of them. But if this research is anything to go by, that could all change within the space of a ear or two.

Source: HubSpot

Update your Facebook status from the grave

January 23rd, 2012 Posted in Apps, Facebook No Comments

Just when you thought there was an app for literally everything…

A new Facebook app called ‘If I Die’ gives you the chance to write a final status update that will be published posthumously (should you happen to still have a Facebook account by then).

All you have to do is choose three ‘trustees’ who will verify your eventual death.

You’re then free to record as many videos or write as many status updates as you please which be published once your death is announced or according to a specified schedule.

The app is the brainchild of Willook, an Israeli company, and was created after CEO Eran Alfonta nearly died in a car accident. It’s already got 7,000 likes on Facebook.

Creepy.

Source: Huffington Post

5 great Irish food businesses on Twitter

January 20th, 2012 Posted in Marketing, Twitter No Comments

1. @Pat_Whelan

Top Man at James Whelan Butchers and innovative retailer and business man. Pat took over the family business in Clonmel in the 1990s and created a revolution in the Butchery trade.

In recent years he has developed a very innovative online butchers shop which promises to deliver your order anywhere in Ireland and the UK in just 24 hours. In the last few months he has expanded his retail operation to the newest Avoca  shop in Monkstown to give a completely new take on butchering- in his own words his craft butchers are ‘artists with knives.’

A masterful marketeer who never misses an opportunity, Pat uses Twitter to talk to customers and speak passionately about meat.

Check out our recent interview with him about his campaign on Groupon:

2. @CliffHouseHotel

One of Ireland’s top boutique hotels, nestled in the cliffs overlooking picturesque Ardmore in West Waterford. Since 2009 they have used Twitter very effectively to extend the reach of their brand. Lead by General Manager Adriaan Bartels, they are very successful on Twitter because of their personal touch and responsive nature with followers.

While they don’t have a strategy on Twitter they have strict guidelines for how they engage with their audience. You’ll never find them selling hard on Twitter, and they will always be personal, and engaging when you interact them.

It is also a very friendly place for Tweeters to hang out and can be a tantilising account to follow on a Friday night when diners are posting pictures of dishes from their Michelin star restaurant. Read more about how they use Twitter here:

3. @castlemine

Roscommon-based farmer, Brendan Allen and the brains behind the amazingly successful #eatonlyirish Twitter campaign. He has just been named Bridgestone farmer of the year.

Lat year I did a number of socail media talks for the @farmersjournal and it is no exageration to say that everybody in the room was talking about Brendan Allen and @castlemine.

His approach to his business, branding and social media is summed up best when he says that it is no good if he sells a fantastic leg of lamb and the customer says they got it “off the farmer down the road.” Brendan needs them to say “I got it off Castlemine Farm”.

His greatest innovation on Twitter has been the 2011 #eatonlyirish campaign. For one week he survived on only Irish produce and documented his experience online and on Twitter. His innovation raised his turnover and his profile significantly, with media outings on all the national broadcasters and newspapers. he is proof positive that if you have a good idea on social media you should act on it quickly.

Check out our interview with him last year on how he uses social media:

4. @TanneryDungarva

Where to start –  award winning restuarant, cookery school and accomodation run by the very talented Paul and Maura Flynn.

While Paul is whipping up a storm in the Kitchen, Maura looks after the service and the tweets.

Maura’s success on Twitter is how she manages to give a humorous and engaging insight into the running of a top class restaurant. Always humorous and engaging and known to poke fun at her award-winning chef husband Paul, Maura puts personality at the center of her tweets.

Maura Flynn’s role is very much in the cockpit of the restuarant and reading her tweets you would feel like you’ve a seat beside her. Communicating an established and respected brand on Twitter can be a challenge, but following @TanneryDungarva you know you are getting the inside track on the running of a very success food business.

5. @mayfieldeatery

New to Twitter in the summer of 2011 and my local restaurant in Dublin 6W.

Tweets are by co-owner Kevin Byrne, and are great because they give a snapshot of life an a very successful and innovative restaurant.

Destined to be one of the hottest new Dublin hangouts in 2012 when they expand from their intimate space into a larger adjacent premises. They also use Twitter very effectively to promote their innovative ‘one woman show’ nights with rising star and actress @amydebhrun.

Their eggs benedict are not bad either!
Jack Murray

Why the new broadcasting charge is a tax on innovation

January 19th, 2012 Posted in Broadcasting No Comments

The Government’s proposed new broadcasting charge is one of the most astonishing policy pronouncements of the austerity era.

It is in effect a tax on broadband and innovation, and a desperate attempt to save €25 million lost each year from people evading the TV licence.

Don’t be fooled into thinking this is a debate about how to fund public sector broadcasting. It’s not. It’s a lazy way to gather another tax with a blunt instrument. In the words of WB Yeats it’s a cheap way to ‘add the half-pence to the pence’.

I am a huge supporter of public sector broadcasting and accept that it has to be properly funded, but taxing broadband connections and smart phones will have many unintended negative consequences. This discussion is not about RTE-bashing, or the wages of their top stars. Instead it’s about how we always prefer to take the easy policy option over the ones that are more difficult to achieve, but will have much longer term gain.

In a smart economy broadband is the lifeblood of innovation, the electricity that encourages creative minds to come up with great ideas. Ireland has lagged behind many developed countries in broadband coverage for years. When I visited South Korea eight years ago I was struck by how almost every room had a computer and  how easy it was to access broadband. Third world countries in Africa have developed whole new economic models on mobile networks. In Ireland we want to tax it.

We will never be the great small country that Enda Kenny talks about if we continue to make short-term half baked decisions like this. The correct course of action is to find an equitable way to collect this new charge. If you watch the RTE player or download RTE podcasts you should pay it, but if you don’t why would you pay? I’m hoping that common sense will prevail in the consultation period before it’s introduced.

Two years ago I met the  then Minister for Communications Eamon Ryan. We got around to chatting about the challenges that he faced as a Minister. I asked him did he ever consider pursuing a policy to make broadband free everywhere in Ireland. I told him that I thought it would be one of those amazingly transformative political decisions like the ban on smoking in pubs, or the ban on smokey coal. I was struck first by his lack of engagement on the issue, how difficult he felt it would be to achieve and how it wasn’t really a priority.

The same conversation came to mind this evening when I heard the current Minister Pat Rabbitte talk about how this is only one of the ‘very many things’ on his desk. God know what havoc he’ll wreak when he’s finished taxing broadband.

It is impossible to levy the new charge in a simple and fair way. The TV licence is simple: if you have a television you need a licence. Two years ago I gave up the TV in my office on cost grounds and stopped paying the licence. I continued to get threatening letters from An Post until I had to make a formal declaration to an Post that I no longer had a television. Will I now have to pay this new levy because I run an internet business? What if you have a smartphone and broadband, but never watch the TV – are you liable?

Instead of looking at ways to tax people’s broadband connections we should be giving it out free of charge and creating a truly smart economy, where every coffee shop corner is a hive of innovation and new ideas. Imagine if everywhere you went in our small country you could connect to a broadband signal. Every place, from Bundoran to Bantry and Clifden to Clondalkin, would be touched by a new wave of smart businesses and teleworkers.

For the last five years one of the key members of the Mediacontact.ie team has operated as a teleworker from a small community in rural west cork. Getting her set up wasn’t easy and it the broadband isn’t cheap, but it has proved to be very productive and effective. Minister Rabbitte’s plans to tax broadband will make such working arrangements even more unpalatable. Here’s hoping common sense prevails.

Jack Murray

Guardian redesign spells trouble?

January 19th, 2012 Posted in Journalism, Newspapers No Comments

From this week The Guardian newspaper is underaking a gradual redesign and editorial reorganisation that harks back to the days of more traditional news publishing.

From Tuesday to Friday the sports section will return to its original place at the back of the main paper instead of having its own standalone supplement. The daily features section ‘G2’ will remain the same but will have Friday’s film and music supplement integrated within it. It follows on from last Autumn when the media, education and society sections were all merged back into the main paper. There has also been a reduction in the number of pages produced in several other sections.

The design changes are accompanied by an editorial reorganisation that the paper hopes will save £1 million a year. Casual staff numbers have been cut and the cover price has been increased to £1.20. Voluntary redundancies are also being sought.

A spokesperson said “the changes to the paper take account of changing patterns of readership and advertising and are based on research with our readers”.

Do you think it spells trouble? Let us know.

Source: The Guardian

Apple launch iBooks 2

January 19th, 2012 Posted in Apple, Apps, Books, Great Ideas, Latest Trends, Technology No Comments

Right this moment Apple are in New York City (the Big Apple, no less) making an important announcement. It’s about their latest innovation, of course – iBooks 2, an interactive ebook toolkit for iPads that’s set to put an end to the era of  back breaking schoolbags.

It’s no secret that education was an issue very close to Steve Jobs’ heart; he revealed multiple times to his biographer Walter Isaacson that it was next on his list of industries to revolutionise. Allegedly it makes creating iPad ready schoolbooks and handouts as easy as crafting a song in Garageband.

So far we’ve learned that the app will convert word files into book layouts that you can then customise, as well as adding images, videos and other interactive content. You can also tap on a word to get glossary and index links back into the book.  It has highlighting and note-adding capabilities too, which will automatically be made into study notes and flash cards.

A new category has been added to the iBooks Store especially for this latest addition. Although they’re starting with high school textbooks, soon university level books and all manner of educational materials will be available to download. iBooks 2 is free, so you may as well check it out.

Lance Ulanoff (Mashable’s Editor in Chief) is currently live tweeting from the announcement. View the feed here: http://mashable.com/2012/01/19/apple-education-announcement-live-blog/

Source: Mashable

Mary Raftery 1957 – 2012

January 12th, 2012 Posted in Ireland, Journalism, Newspapers No Comments

On Tuesday journalist Mary Raftery lost her battle  with cancer at the age of 54.

She was best known for her ground breaking work on the issue of child abuse, including the documentary ‘States of Fear’, the book ‘Suffer Little Children’ and the programme ‘Cardinal Secrets’, which led to setting up of the Murphy Commission to investigate clerical abuse.

She continued her work in this area right up until last June.

We’ve  created a Storify tribute for Mary. Please view it here:

http://storify.com/mediaflash/mary-raftery-1957-2012

12th January: Mediafuture is coming….

January 12th, 2012 Posted in Conferences, Media Future, Mediacontact.ie News No Comments

Very soon you’ll be hearing a lot about Media Future, our conference that will explore all things related to the future of the media.

It’s taking place in Dun Laoghaire in May, and will bring together some of the leading figures of the media industry from all over the world.

That’s all we can tell you for now. But to make sure you keep up with all the latest developments, why don’t you …

‘Like’ Media Future on Facebook.
Follow Media Future on Twitter.
Track the latest announcements on our blog
Keep an eye on www.mediafuture.ie

See you there!