The latest Joint National Readership Survey (JNRS) has revealed that newspaper readership in Ireland has declined by a further 2.4% overall this year compared to last year.

2.89 million adults (or 81% of the adult population) surveyed at the end of 2011 had read a print edition of a newspaper during the survey period compared with 2.96 million adults the previous year.

The Irish Independent is the most read newspaper with an average daily readership of 477,000, while The Irish Times fell behind with 310,000. The Irish Daily Star grew its readership to 373,000, while the Daily Mirror also enjoyed an increase from 192,000 to 214,000.

Of the Sunday titles, the most popular is Sunday Independent with 939,000 readers followed by the Sunday World with 819,000. The Irish Sunday Mirror and the Irish Mail on Sunday saw an increase, probably due to the closure of the News of the World.

Millward Brown Lansdowne, which compiled the report, suggested there was some evidence of a tendency among readers of daily titles to shift from regular to occasional readership.

Source: The Irish Times.

Tags: Irish Daily Mirror, Irish Daily Star, Irish Independent, Irish Times, JNRS, Millward Browne Lansdowne, Sunday Independent