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WWF augmented reality campaign

October 5th, 2010 Posted in ARG Campaign, Advertising, Case Study, Charity, Great Ideas No Comments

Apart from the voiceover, this is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the Siberian tiger, created by Leo Burnett Moscow.

WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly activate the AR experience the moment a tiger t-shirt was detected. And at that moment, the experience became quite graphic to anyone wearing the shirt, complete with bullet wounds, huge amounts of blood and sound effects to match. This is a great example of AR melting seamlessly into campaigns:

(Source: digitalbuzzblog)

World Cup augmented reality banner ad

June 22nd, 2010 Posted in ARG Campaign, Advertising No Comments

Check out this great World Cup campaigns. It’s an Augmented Reality Game Banner for AT&T on ESPN.com (created by Zugura, BBDO and Zoic Studios)

The banner brings you right into the game, with Zugara’s Augmented Reality motion capture technology called ZugMO, and has you heading crosses towards goal straight from your webcam. You Get 5 shots to score as many goals as possible and there isn’t a lot more to it than that, but this is a very cool concept and I’m looking forward to seeing the engagement results!

Nike Grid: Experiential ARG Campaign

April 22nd, 2010 Posted in ARG Campaign, Marketing, Viral 2 Comments

I’ve been trying to track this video down for the last week to show everyone (finally succeeded), it’s called Nike Grid, an experiential campaign meets ARG (Alternate Reality Game) that will take place in London tomorrow the 23rd of April and it’s all about running. Street running, infact. The Grid is London, North, South East and West across 40 postcodes, the entirety is your gameboard.

The idea is to run from phone box to phone box, street by street across London to claim the most streets in just 24 hours. For each phone box “check in” you’ll get points, and the more you run the more you get. Nike have also taken more than a little inspiration from FourSquare by issuing “badges” for speed, endurance and stamina over the event, with the whole thing tracked and broadcast through Facebook.
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