Kyle McDonald, an artist based in N
ew York, had two Apple stores in the city fooled with his latest work. For three days last month, he installed a program on as many as 100 computers in both stores that automatically takes a photo every minute.
The thinking behind the slightly creepy project was to capture people’s expressions as they stare at computers, in an effort to make people think more about technology and how we interact with it.
Once he had collected his catalogue of photos he then ran an ‘exhibition’ in the stores. Anyone who looked at a computer saw a photo of themselves, followed by a slideshow of other people who had been there before them.
It wasn’t until the following week that four secret service men showed up unannounced on his doorstep and confiscated his computers, iPod and flash drives. McDonald maintains that he hasn’t violated any laws, but is hoping that Apple will let him back into their store one last time so he can buy a replacement computer.
View some of the photos on his blog, ‘People Staring at Computers‘.
Source: Mashable





The concepts were created by advertising group Young Euro RSCG and creative design agency