Ever wondered how those Mercedes-Benz accessories really look at every angle when added to the car? Well, now you don’t have to. Mercedes-Benz has launched a series of new Augmented Reality Apps across iOS/Android for a few of its accessory lines, with more to come later this year…
To kick it off, Mercedes-Benz lets you explore the Fitnessbike in a detailed Augmented Reality experience, along with all sorts of additional content overlayed on the app interface. But more like it is once you start to explore the additional sports accessories for say, the new C-Class.
Do you really need this to be an Augmented Reality experience? Probably not but it is pretty cool and who are we to get in the way of brands experimenting with new, innovative mediums, plus I’m sure there is something special for that Mercedes-Benz demographic to hold a device and explore their future purchase through an AR experience… What do you guys (and girls) think?
Guinness is venturing into augmented reality with its holiday game “Decorate Your Pint.” By downloading the Blippar app, iOS and Android users will be able to take a picture of their pint of Guinness complete with Christmas decorations like a Santa hat, snowflakes, baubles, gifts, ribbons and even falling snow.
The image can then be shared with friends and followers via email, Facebook or Twitter, with the message “What I really want for Christmas.”
Blippar’s marketing and founding director, Jessica Butcher, said:
“The Guinness project is a great bit of fun and an innovative application of our technology, offering people an instantaneous opportunity to ‘play’ with Guinness’s drinks in a way we think they will really enjoy. We love how it ties in with the look and feel of Guinness’s wider Christmas campaign, and we hope that this is just the first of many similar projects where ‘blipping’ becomes one of the calls to action in the holistic marketing campaign mix.”
They’ve previously brought out in store sat-navs, the mobile shopping app, and even a drive-through supermarket. Now Tesco have taken one step into the future and created the first virtual shopping experience using QR codes (those square barcode-like things that we’re seeing all over the place these days).
The project came about as a way of making Tesco Homeplus the no.1 supermarket in South Korea. They wanted to beat their biggest rivals, E-mart to the top spot without actually increasing the number of stores. So they created virtual stores on the walls on subway stations, of course.
While waiting on their trains, commuters can browse the aisles and scan the QR codes of products with their phones. It’s automatically added to their online shopping cart and delivered as soon as the arrive home. Although virtual, the stores are exactly the same as physical stores, from the display to the merchandise.
It literally brings mobile commerce to a whole different dimension, and has been quite successful too – online sales increased by 130% after the campaign. Take a look at how the whole thing works below.
Did anyone give this a try during the Australian Open? It was an ongoing “Augmented Reality” campaign activated via your mobile phone, through the TV coverage of the grand slam event.
Available for both iPhone and Android, any time you captured the KIA logo through the app, it would activate an interactive 3D Augmented Reality experience for the new KIA Optima that allowed you to explore the car’s features, change colours and turn the headlights on and off. The app also crossed over into a number of print executions throughout the event. Created by ExploreEngage.
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