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Guardian offers readers a chance to help make news

October 11th, 2011 Posted in Blogs, Internet, Journalism, Media, Newspapers, Social Media, Websites we like No Comments

The Guardian has been consistently condemning and seeking the truth about the News of the World phone-hacking scandal since it broke in the summer. The website was the first place you looked to get the latest news in what was certainly the media story of the year.

So, in order to practice what they preach, and in an effort to elevate transparency in the newsroom, the Guardian is making its schedule of upcoming stories available to the public in a two-week experiment. The paper is inviting readers to contribute by contacting the reporters assigned to each story.

It has embedded three Google Docs spreadsheets listing stories in progress over on its live blog. The assigned reporter’s name and a link to his or her Twitter handle is listed alongside a short description of each story.

Not all stories are included, however; exclusives and embargoed content is kept private to protect both sources and the paper from competitors.

Dan Roberts, national news editor at The Guardian, says the experiment is a logical outgrowth of the paper’s move towards a more open news environment.

“If we tell people where we’re headed they can point out important aspects to cover,” Roberts says. “Likewise, if we’re missing a story they can tell us early enough, instead of moaning about it the next day.”

When asked if he was worried about opening up access to competing papers, Roberts says their own potential benefits far outweighed any advantage the paper would be giving competitors. “We’re [already] getting a lot of help from Twitter,” he says. “Some of our best sources are [readers] who see what we’re doing and help us along.”

Roberts says it has attracted a “surprising amount of interest” thus far. “We’ve had hundreds and hundreds of people get in touch,” he says. “Three or four concrete story ideas have developed.”

The experiment will run for two weeks, and may become a permanent part of The Guardian‘s operations. The trial period will primarily be used to optimize the format, says Roberts.

Source: Mashable


An Irish woman’s inspirational blog

July 27th, 2011 Posted in Blogs No Comments

Caitriona O’Loughlin is an Irish woman  living in Wicklow with her husband and two children. On 6th May this year, two weeks after her 31st birthday and while 14 weeks pregnant with her third child, she was diagnosed with breast cancer.

Having initially been told the disease was in its early stages, she found out two weeks later that it had spread to her liver and is now incurable.

So, she decided to set up a blog to tell her story, and as a legacy for her children. Since making it public on 13th July it has received over 21,000 views and Caitriona has been inundated with messages of support from both ordinary people and the media alike.

The blog, called ‘Stage 4 breast cancer? But I wanna live forever!‘ details her ongoing treatment and her daily life with her family. One of her biggest fears, she says, is that her children will one day not remember her anymore, so she has started to put everything in writing for them to read if that day comes.

Since her diagnosis Caitriona’s use of technology has ‘gone into overdrive’ and she now has her own laptop and takes an iPhone with her wherever she goes. She stresses the fact that she is ‘living with cancer, not dying from it’.

Her blog is updated several times weekly and is inspirational stuff.

Source: Silicon Republic

How to create a blogging calendar (and use it properly)

July 15th, 2011 Posted in Blogs, Media Tips No Comments

One great way of building a following and getting people to return to your website regularly is by having an interesting, constantly updated blog. It can be difficult to manage however, so here is a useful guide to creating and using a blogging calendar.

1. Create the calendar.

Use Excel, Google Docs or the new WordPress editorial calendar to create an easy to read (and amend) spreadsheet. Include such columns as category, topic, due date, author, post date and status, so that you can see at a glance what blogs are created and by who.

2. Find bloggers.

Look for people who are interested in the subjects, have great writing skills, and who know your target market and what they want from a blog. Then assign them a weekly/monthly deadline so you can schedule out posts according to category, frequency etc.

3. Develop a content strategy.

These are guidelines for what should and shouldn’t be posted according to your business / marketing strategy. This takes a good deal of planning and it’s important to stick to it once it’s decided.

4. Keep an ideas bank.

Have a list of ideas for posts that everyone can contribute to and take from. It saves time and is especially handy if there’s a ‘lull’. This is where extra posts can also be kept in case of shortages.

5. Stick to editorial guidelines.

These should include criteria for sourcing and hyperlinking, displaying photos and videos, word counts and style. It may also be beneficial to include guidelines for linking to other content on your site and driving traffic back to your page.

Source: One Forty

Top 5 Internet hoaxes of the week

June 13th, 2011 Posted in Blogs, Humour, Internet, Social Media, Youtube No Comments

The past week seems to have brought a ream of fresh Internet hoaxes to the world, all of which went viral within hours. From the racist McDonalds sign to the girl who really really loves cats, here’s the top 5 fake headlines that have hit the news recently.

1. Gay Girl in Damascus

Amina Abdallah Araf al Omari is a young lesbian woman living in Syria and author of the popular blog ‘A Gay Girl in Damascus’. At least, that’s what everybody believed. On 6 June her cousin posted on the site saying that Amina had been captured by the Baath party militia, sparking an online outcry. Then it emerged that the 200 images on her Facebook page were actually of a different woman named Jelena Lecic who lives in London. Finally last weekend Tom MacMaster, a 40-year old married man, confessed to being the sole author of all posts on the blog.

2. Debbie loves cats

Debbie the cat-lover went viral last week when she uploaded a video for the dating site ‘eHarmony’ that ended in tears when she started talking about how much she loves cats. The video was picked up by several blogs and news sites, but has now turned out to be fake. The poster of the video, hartmanncara, has another video on her channel where she acts (acting being the key word) as a pair of Siamese twins.

3. Facebook friends tattoo

Even less plausible but still widely reported was this video of a woman having her 152 Facebook friends’ profile pictures tattooed on her arm. She received a landslide of criticism for her ‘social tattoo’, but it all turned out to be a marketing stunt for a website that makes personalised products decorated with Facebook photos – NOT tattoos.

4. McDonalds racist sign

This badly counterfeited sign notifying McDonalds visitors that ‘African-American customers are now required to pay an additional fee of $1.50 per transaction’ appeared via Twitpic recently. It even earned its own hashtag #seriouslymcdonalds. Mashable revealed the hoax when they called the number on the sign and got through to KFC. McDonalds have since stated that the sign was most definitely not real.

5. Texas chainsaw massacre

This isn’t strictly an Internet hoax, but it did fool the entire Texas police force and most of the world. A woman who claimed to be psychic gave a tip off to police about a mass grave at the home of a long-haul trucker. Local media flocked to the location, as did the police, only to find nothing of the sort.

Source: Tech Crunch

Mugg: Great new magazine by DIT students

June 9th, 2011 Posted in Blogs, Journalism, Magazine No Comments

Mugg is a great new Irish magazine created by students of DIT’s MA Journalism programme.

The features-based magazine was launched just a few weeks ago and boasts a mixture of lifestyle, sport, arts, culture and fashion articles as well as a strong emphasis on photography.

The very first issue features interviews with photographer David Monahan, former military psychologist Gene Muller and Irish rugby captain Brian O’Driscoll.

As well as this, it explores such topics as Irish gun culture, the Baha’i faith and zoo conservation – quite an eclectic mix.

The magazine is edited by Maeve Storey and the first issue is available now. It’s well worth a read so pick up your copy or check out their blog today.

Bus Éireann sends man on six week bus trip

June 7th, 2011 Posted in Advertising, Blogs, Campaign, Ireland, Social Media No Comments

Bus Éireann has launched a social media campaign aimed at encouraging Irish people to ‘experience Ireland by bus’.

Alan, a 25-year-old journalist, is travelling the length and breadth of Ireland by bus in the hope of experiencing all the country has to offer. His blog is called Where the Mood Takes Me and it documents his adventures.

Alan’s journey started on May 23 when he attended the Europa League Final at the  Aviva stadium and since then he has taken surf lessons in Lahinch, laughed with cats in Kilkenny and even visited the National Leprechaun Museum.

He apparently has a tonne of prizes to give away in exchange for help and advice on where to go. Prizes include festival tickets, iTunes vouchers, surf lessons, B&B stays and free bus travel.

You can also follow Alan’s journey on Twitter and Facebook.

GroupHigh the new blogger relations tool

March 29th, 2011 Posted in Blogs, Social Media, Social Platforms, Social Tools No Comments

Do you routinely reach out to bloggers? Are you struggling to find the right tool to help you identify bloggers in specific industries?

If so, this week’s social media tool is exactly what you’ve been waiting for. It’s the best blogger relations tool I’ve seen.

It’s called GroupHigh, and it’s a subscription-based tool that knocks the socks off of any blog directory. This tool, with its impressive interface and speed, optimises your blogger outreach to help you save time and money.

GroupHigh doesn’t step into the distribution arena. Rather, it empowers public relations professionals with information about blogs and bloggers, allowing PR pros to focus on building relationships.

With GroupHigh, you can quickly identify blogs and bloggers who are important in specific niches.

You can also:
- Search a database of blogs by keyword;

- Filter blogs by PageRank, traffic, post activity, and other data points;

- Build lists of blogs and export them to Excel to better manage your outreach;

- Secure information like the blog’s contact form URL, Twitter handle, Facebook page, or group;

- Add blogs to GroupHigh’s database and let them gather contact information and data points.

GroupHigh isn’t a generic media database. Its primary purpose is to identify, catalog, quantify, and connect business communicators with bloggers. It doesn’t stop there, though. It applies the same keyword searches and niche identifiers to fish out public Facebook communities, such as pages and groups.

Locating bloggers and Facebook communities could be important to your outreach for many reasons, including product promotion or placement, soliciting feedback, online focus groups, and even driving traffic.

In a crowded social media space, any tool that boosts your efficiency is worth exploring. GroupHigh will walk you through a free online demo to show you the ropes and let you test some queries.

(Source: PRDaily.com)

Top 10 corporate blogs in the world

January 11th, 2011 Posted in Blogs No Comments

Let’s face it: Many company blogs are dreadfully dull. But don’t let that get you down; there are also some fabulous organisational blogs. Mark Schaefer, a marketing entrepreneur and consultant, recently compiled what he believes are the best corporate blogs “in the world”. What do you think of his list?

(Source: Businessgrow.com)

Seattle P-I 18 Months On

January 6th, 2011 Posted in Blogs, Journalism, Media, Newspapers No Comments

I came across a story in the Guardian about the fate of journalists at the Seattle Post-Intelligencer, which closed down in March 2009. Ruth Teichroeb, former journalist at the newspaper, conducted a survey of 82 of her former colleagues to see what they’ve been up to. Here are some of the more interesting results:

- 50% of respondents have new jobs as journalists

- 60% of those currently employed are earning less than before.

- 25% have started their own media ventures

- 20% are on unemployment benefit

Ruth worked for The Seattle P-I for 12 years prior to it’s closing. The paper is still publishing online (http://www.seattlepi.com/)

View Ruth’s full survey results on her blog.

Source: The Guardian.

Europe’s top PR blogs

December 14th, 2010 Posted in Blogs, Public Relations No Comments

Beth Carroll of PR Daily Europe used blog aggregator Twingly to develop a useful and interesting resource for communication pros. This PR Europe channel features more than 70 blogs from some of the key thought-leaders in the region. Definitely worth bookmarking.

Take a look here:

http://www.twingly.com/preurope/incoming

(Source: PRDaily)