Batchelors want us to eat peas, and they’re using a tried and tested method to convince us; aesthetically pleasing, scantily clad people.
The four-week campaign by Atomic uses suggestive lines such as ‘D’ya Wanna Spoon?’ and ‘Have me on the Kitchen Table’ along with photos of three strapping Irish farmers (Dave from Kildare, John from Wexford and Stephen from Limerick).
Fans are being asked to vote for one of three three types of pea: Marrowfat, Traditional and Mushy. Each type is being championed by one of the aforementioned farmers.
Batchelors has been making beans and peas in Ireland since 1935 and currently contracts over 700 acres of pea fields with Irish farmers.
You can find out more about each farmer (and pea type) on their Facebook page. Easy, ladies…
The Anthon Berg Generous Store in Denmark, who specialise in all things chocolate, recently did a lovely feel-good campaign, just in time for Easter.
The pop-up chocolate store in the centre of Copenhagen introduced a new way to buy chocolate gifts. Instead of cash, customers pay with the promise of a good deed towards a person they care for.
A number of ‘price’ options are available according to the good deed chosen, for example, ‘serve breakfast in bed to your loved one’ or ‘a week where you don’t lie to your father’.
Instead of a cash register the store uses iPads where people can log in to Facebook and post their promises to the store’s profile and the recipient of the good deed’s.
A great way to spread a positive message through social networks.
Remember Ted Williams, the homeless man who became an internet sensation after a passerby discovered his dulcet radio announcer voice? Well he’s back (and looking very sharp) to wish everyone a happy Valentine’s Day for a Kraft campaign.
In the run up to February 14th Kraft ran the Voice of Love campaign, where customers tweet a message for their valentine with the hashtag #voiceoflove. For every tweet received Kraft donated 100 boxes of Mac & Cheese to the hunger relief charity Feeding America.
The best tweets were picked for Ted to read out. It worked out well: Kraft ended up meeting their target of donating 100,000 boxes. Have a look at the video below to get a sense of this fun campaign.
Facebook has finally recognised that the small town of Effin in county Limerick is in fact a real place, thanks to a campaign by resident Ann Marie Kennedy.
It all started last year when Ann Marie tried to add Effin as her hometown on her Facebook profile, and was forbidden to do so because ‘Effin’ is deemed an offensive word by the social network. When she tried to create a page entitled ‘please get my home town Effin recognised’, this too was blocked.
A spokesperson for the company said that it had thwarted her efforts because Effin is in fact a parish, not a village, and therefore not listed on the map. So Ann took to the media, appearing on the Ray D’Arcy Show and several other media outlets to make her voice heard. Over the Christmas period things changed. Since last week Effin has been popping up on residents’ profiles, much to the delight of the 1,000 strong population.
To say thanks, Ann has invited Facebook CEO Mark Zuckerberg to come and visit the town. Watch this space…
Irish charities are leading the pack when it comes to organisations using social media, with over 90% having an online presence.
A survey recently conducted by The Wheel asked 178 charity organisations about their online habits as part of the Better Together campaign, which aims to let community and voluntary groups showcase their work by posting videos on their website.
Here’s some of the encouraging statistics to come out of the survey:
81 % have a presence on Facebook
43 % are tweeting regularly
31 % use YouTube
29 % are on Linkedin
23 % have upwards of 1,000 followers.
6.2 % have more than 5,000 followers
72 % say social media has had a positive impact on their relationship with stakeholders.
Clearly charities are seeing the benefit that social media can have for organisations in creating awareness and support. The Better Together campaign are running an online video competition running at the moment where visitors can vote for their favourite video with the winner receiving a €10,000 donation. Click here to vote.
Publicis QMP took a whopping eleven awards home at the recent Kinsale Shark Awards. The Shark festival is an annual advertising festival that celebrates the best work in broadcast advertising from Ireland and around the world.
Established in 1962 at the birth of commercial television in Ireland, it culminates with the Shark Awards which are now thought of as one of the top creative advertising festivals in the world.
Publicis QMP took home 3 gold, 3 silver and 5 bronze awards in such categories as Best Editing, Best Scriptwriting, Best Print Promo and Best Radio Promo. Their winning projects included TG4’s Seven Signatures campaign, the Hostel World Base Camp campaign and the Cadbury’s Baby Gorilla campaign.
MCsquared have retained the Love Irish Food PR account after a competitive pitch process. MCsquared, the consumer and brand division of Murray Consultants, has held the account since the launch of Love Irish Food in 2009, helping to grow the organisation to its current position of over 80 member brands.
Love Irish Food which boasts some of Ireland’s best loved food and drink brands including Avonmore, Flahavans, Ballygowan, Cadbury, Odlums, Cully & Sully, Barry’s Tea and Batchelors. It is an independent organisation established by Ireland’s food and drinks industry to promote the positive consequences of buying Irish food and drinks brands.
A new marketing campaign has just been launched with MCsquared supporting the initiative with a six-month PR programme.
Cadbury has just launched its biggest ever integrated marketing campaign in Ireland, worth €2 million. The campaign for the classic Dairy Milk brand will run from now until November and will include everything from advertising, digital and social media, sampling, and more.
Developed in partnership with Publicis QMP, MCSquared, Ogilvy One and PHD, the campaign is designed to create a ‘temptation trail’ that will lead to involved engagement with the brand.
Cadbury have taken to mobile advertising for the first time with a Dairy Milk app that allows users to transform their smartphone into a virtual chocolate bar. Sharing the ‘bar’ among friends gets you a free Dairy Milk in participating outlets.
They also plan to deilver more than 40,000 direct mail packages to selected households containing a complimentary eight-square bar and an invitation to join Facebook competitions for the brand.
The first advertisement for the campaign was shown during last week’s X-Factor on TV3.
Adforce.ie has announced that it has been awarded the exclusive advertising sales contract in Ireland for Perform, the world’s leading digital sports media company. With one of the largest digital sports user bases in the world – 1 million of which are Irish – Perform is believed to broadcast more live events online than any other sports media business, achieving a global reach of over 100 million.
The contract covers display media sales across Goal.com (the world’s biggest football website), Premierleague.com, Fantasy.premierleague.com, along with the official English and Scottish Premier League club websites including Leeds, Aston Villa, Everton, Sunderland, Celtic and Rangers.
Adforce.ie will also sell the video inventory across ePlayer, the largest video-on-demand sports channel in the world, which supplies sports video content to the top newspaper websites in the UK such as the Independent, The Guardian, The Daily Mail, The Daily Telegraph and the Sun.
Nescafe has appointed Publicis UK to handle its £8 million advertising business in the UK and Ireland. The agency won the account after a pitch against McCann London, who handled the brand’s advertising and marketing for 25 years previously.
Publicis already works with Nescafe on a number of their other brands, including the Maggi sauces range.
The London agency will now be responsible for all product ranges in the UK and Ireland, which includes Gold Blend, Green Blend, and Original 3 in 1.
McCann London has retained the advertising business for Nestle UK’s Nesquik brand.
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they’re using a tried and tested method to convince us; aesthetically pleasing, scantily clad people.
