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The XLC Project – A school with a difference

November 17th, 2010 Posted in Content, Content is King, Mediacontact.ie News, Viral, Youtube 1 Comment

If you were at Content is King yesterday you would have seen our specially commissioned YouTube movie about a unique Waterford secondary school, the XLC Project.

It was produced and directed by filmmaker Niall Sheerin (www.niallsheerin.com) and can be viewed at

Students who have been expelled, left school, or have nowhere else to go are educated at the XLC Project, which was set up by former nun Nuala Jackson and her son Eoin.

We chose the school from over 150 Irish charities to feature in a specially commissioned YouTube movie that was one of the headlines of “Content is King 2010”.

The purpose of the project was to enlighten and educate Irish organisations about how to build an online following for their message by creating great content.

The XLC project is a unique school, that has no equal in Ireland. For over 12 years the Jackson family has helped hundreds of people who had given up on education, and education had given up on them, to pass their Leaving Certificate.

We’d appreciate your help in getting as much exposure for the school as possible as most of the staff that teach their are unpaid voluteers so they could really do with some extra funding. If you could post it on your facebook profile or tweet about it  we’d be really grateful. Here is the link to the video: http://www.youtube.com/watch?v=vkgktVE4p3E&feature=fvst

The YouTube movie tells the story behind how a number of students left the mainstream education system prior to doing their Leaving Certificate, before getting a second chance at the XLC Project.

XLC is Short for External Learning Community Project. It primarily educates teenagers, who have fallen through the cracks of the mainstream education system for reasons ranging from learning disabilities to juvenile delinquency.

It also helps adults who left school early and have returned to education to secure their Leaving Certificate. On very limited resources it has provided hundreds of early school leavers with a vital second chance to secure their Leaving Certificate.

Content is King 2010 a resounding success

November 17th, 2010 Posted in Content is King, Mediacontact.ie News 1 Comment

The second annual Content is King conference was held yesterday in the RDS and proved a very successful and entertaining day.

We would like to thank our sponsors on the day Kantar Media, the Irish Times, AVtek, EightyTwenty Interactive, Trademarc Design & Print Solutions, Jameson and Lightsource, we couldn’t have held such a great event without your help. We would also like to thank everyone who attended for making the day so enjoyable, and for asking questions and getting involved!

Finally we would also like to thank the speakers for providing their time and excellent presentations.

Some highlights throughout the day included a lively debate from our twitter panel of George Hook, Conor Pope and Jennifer O’Connell with many people enjoying and retweeting Georges comment of “If you’re an idiot in real life you’re an idiot on twitter!”  To see all the comments on the conference posted throughout the day on twitter go to http://twitter.com/#search?q=%23cik10.

We had a very interesting and insightful quickfire case study session with Neil Molloy of “The Hop Inn” pub in Athenry challenging George Hook for quote of the day with “Up until yesterday I thought a powerpoint is where you plugged the kettle in!”.

It was extremely interesting to see how people from a variety of different backgrounds were all using social media so effectively to boost their businesses.

Afternoon highlights included Crystal Swing performancing their YouTube hits “She Drinks Tequila” and “The Hucklebuck”. Check out Darragh Doyle’s video of it here – http://www.youtube.com/watch?v=YJq3vvM8yKY.

The days final session provided excellent presentations from Nic Newman, Timo Luege and Christian Payne a.k.a Documentally. On arriving home to England Christian has uploaded his thoughts on the conference on Audioboo which can be heard here at – http://ourmaninside.com/audio/ . Christian is coming back over next year to give a ‘Online Movie Masterclass’ it’s going to sell out fast so book a place here – http://www.mediacontact.ie/details-conference-105.html

Other shout outs on the day must go to the Deborah and Laura from Walmer College and Holistic centre who kept our delegates relaxed throughout the day by providing free massages and a big thanks to Fran Hollywood of madeinhollywood.ie for providing our awesome podium which i think is up for sale on twitter. We were also provided with the excellent work of Geppetto Co:Lab who provided live artwork on our big screen throughout the day. Their drawings from the conference can be downloaded from their website Geppetto Co:Lab and an excellent piece they drew for crystal swing can be seen in the background of the Hucklebuck performance above!

A final word of thanks must also go to Pat O’Mahony as chair for the conference who kept everything running smoothly and provided some excellent questions for the speakers.

So overall a great day and once again thanks to everyone who attended and our sponsors. We look forward to seeing you all again in the new year!

5 Tip tickets to give away to Content is King – Pay what you think a ticket is worth

November 5th, 2010 Posted in Content is King, Mediacontact.ie News, Uncategorized 1 Comment

We have  5 tip tickets to give away to Content is King 2010, where you will be able to pay what you think the conference is worth.

The sticker price for a conference ticket is 195 Euro, but with a tip ticket you can pay whatever you think the conferenece  is worth. Will Christian Payne float your boat? Will Facebook’s Rick Kelley give you a spark for a new online campaign? Or will you learn valuable new YouTube skills? What is it all worth? You decide.
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Content is King 2010 is getting close – Don’t forget to book you have a ticket?

November 4th, 2010 Posted in Content is King, Mediacontact.ie News, Uncategorized No Comments

What a very regal regal crowd we gathered for the launch of Content is King. Left to right is Dan Haliwell of conference sponsor Kantar Media, Jennifer O’Connell Editor of Thejournal.ie and Conor Pope of the Irish Times.

There is now less than two weeks to go to Content is King 2010 and tickets will soon be scarce as hen’s teeth. Book now to avoid being left out. We had to turn almost 50 delegates away from Media 2020 in April, because we were all full up.

Book now on our website http://www.mediacontact.ie/details-conference-92.html or call Evelyn at (01) 473 2050.

There will be many highlights on the day including:

  • Social Media Legend Christain Payne @documentally
  • Geek Comedian Tom Scott
  • Damien Mulley and Jenni Lloyd talkabout how to measure your impact on social media
  • Rick Kelley of Facebook
  • Sebastien Missoffe, Director of YouTube
  • Guardian Media Top 100 member Herb Kim of Thinking Digital
  • Facebook legend Neil Molloy from the Hop Inn
  • Captain Pat O’Connor outlines how the Defence Forces are using social media

Early bird rate for Content is King 2010 extended

October 5th, 2010 Posted in Conferences, Content is King No Comments

If you’re more of a ‘five snoozes later’ bird than an ‘early’ bird and missed the 5pm deadline last Friday for the great value rate of €199 for Content is King 2010, then we hope you enjoyed your lie-in.

Now that you’re up and about, though, we’d like to tell you to get your tail feathers in gear and book your seat on this year’s most relevant social media conference, because we are giving you a final chance to get a good deal.

You can still book one place on Content is King 2010 for €199 and three places for €478, until this Friday 8th October.

Book here: http://www.mediacontact.ie/details-conference-92.html

At this year’s conference we guarantee that you will learn lots of new ways to communicate better using Facebook, Twitter and YouTube.

The theme is How to build a dedicated audience using social media and the conference covers everything from keynote presentations from Facebook and YouTube, to a Twitter panel, a YouTube viral movie experiment, comedy and even a live performance from Crystal Swing, as well as an interview with them about how they became YouTube stars.

Content is King 2010 sponsors are: Kantar Media, The Irish Times, AV Tek, Lightsource and Trademarc Design & Print.

Some of the attendees for Content is King 2010 include:
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We want to showcase your social media success at Content is King 2010

September 15th, 2010 Posted in Case Study, Conferences, Content is King No Comments

At Content is King 2010, we will be featuring a number of Irish social media success stories in a session called the “Case Study Quick Fire Showcase.”

If you have created something great on social media in the last 18 months we want to hear from you.

The title of this year’s conference is “How to build a dedicated audience using digital media”. It will include keynote speakers from YouTube and Facebook, a Twitter panel, a YouTube movie experiment, a comedian and even a live performance from Crystal Swing.

How to have your case study considered……

If you would like to be considered please email no more than 400 words to tiarnan@mediacontact.ie before Friday October 8th, 2010. Please outline what was your objective, who were your audience, how did you reach out to them with social media and what were the results. All comers are welcome, we want everybody from small businesses to large companies to participate.

Please put “Case Study Quick Fire Showcase” in the subject line of the email.

The successful submissions will give a 10-minute presentation during the session at Content is King, on November 16th, in the RDS Concert Hall.

Full details of Content is King and how to book tickets are available here.

Have you ran a successful social media campaign?

July 14th, 2010 Posted in Content is King, Mediacontact.ie News No Comments

Our “Content is King 2010″ conference will take place this November 16th in the RDS in Dublin.

We will be featuring a number of case studies of successful Irish companies and organisations who have used social media such as Twitter and Facebook to promote their brand.

If you are a company who has run a successful social media campaign, or if you have a client who has garnered the power of social media to full advantage, we’d like to hear from you with a view to presenting your case study at Content is King.

Started in 2009, Content is King is Ireland’s leading digital communications conference. It is an excellent opportunity to present and promote your brand to opinion formers and exciting companies in the Irish media industry.

The 400 delegates attending this years Content is King will include media, marketing, adverting and public relations professionals, journalists, web developers, graphic designers, market researchers, photographers, SMEs, government departments, and charities.

If you have a good case study of an Irish company or Irish campaign using social media or even just suggestions for us can you send them to newmedia@mediacontact.ie before the closing date of Friday July 23rd 2010.

The email should follow this format:
Organisation Name:
Campaign Objective:
The social media Platforms used:
A brief of the campaign: 400 words max
Result of the campaign:
Names of case study presenter:

How to Create Content for Social Media?

June 14th, 2010 Posted in Content is King, Social Media No Comments

Content is king; an expression as old as the road to Rome. With the rise of the internet this expression took on a different meaning. A well designed website is “nice to have” but what’s more important is the content it shows. The content draws visitor to the site and makes the site easier to find through search engines. A brand used to have just a website; a couple of pages to fill with content which would stay the same for a couple of years. And now social media is messing everything up, there are multiple channels which have to be continuously provided with new and interesting content.

Mentos has been provided with a way to produce content by the public and is exploiting it in a very successful way. How can a brand create content to keep the visitors coming and keep on interacting with the brand?
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Sponsor Irelands leading digital communications conference

May 19th, 2010 Posted in Conferences, Content is King No Comments

Mediacontact.ie are happy to announce our latest conference “Content is King 2010″ which will take place this November 16th in Dublin.

Started in 2009, it is now Ireland’s leading digital communications conference.

Today we are launching the sponsorship opportunities for “Content is King 2010″.  It is an excellent opportunity to position your brand alongside opinion formers and exciting companies in the Irish media industry and target the 8,000 people working in the Irish media Industry.

In the last year alone, Mediacontact.ie events have been addressed by top professionals from leading brands like Google, BBC, The Guardian, Channel 4, RTE, The Irish Times, and Realex Payments, to name just a few.

If you would like to reach an audience of communications professionals with your brand message, then this is the conference for you. The 400 delegates attending will include media, marketing, adverting and public relations professionals, journalists, web developers, graphic designers, market researchers, photographers, SMEs, government departments, and charities.

You can download the sponsorship pack here or email newmedia@mediacontact.ie and the full details of the sponsorship packs will be sent to you by automatic response.