The BBC plans to launch a video download service similar to iTunes to sell new and old programming, with a rumoured average of £1.89 per show.
Codenamed ‘Project Barcelona’, it is unclear as yet if the service will affect the £145.50 annual licence fee, but it will give producers a greater share of episode download price than Apple currently does.
Some producers are concerned, however, that the arrangement will harm their DVD sales and remain sceptical of what percentage of revenue they will actually receive.
Currently, 7% of the BBC’s content is being made available through channels such as iTunes. Subscribers to the BBC iPlayer can watch content for up to 30 days after transmission, however.
Director General Michael Thompson said: ‘For decades the British public has understood the distinction between watching Dad’s Army on BBC1 and then going out to buy a permanent copy of it. Barcelona is the digital equivalent of doing the second.”
This is the presentation given by Mark Williams at the Getting started on Linked Masterclass that took place on 21st November 2011 in the Education and Research Centre, Harold’s Cross, Dublin.
People are still tweeting the hashtag #mashmedia, a week after the conference.
For those of who you didn’t make it, these notes will give you a comprehensive summary of what happened on the day. For those of you who were at it, this is a chance to revisit points that resonated with you and refresh your memory.
The story of how the conference unfolded can be viewed on Storify at this address: http://bit.ly/kMZs0x while the photos from the conference can be found on Flickr via the following link: http://bit.ly/iizwJA.
The Mediacontact.ie blog can be found at this address: http://bit.ly/bUXu4L.
Audioboo and blog content from the conference was provided by DIT School of Media – huge appreciation to them.
Session One – 9.00 – 11.00 – Transmedia: The Evolution of Communications
The Future of Digital Storytelling: Nathan Hull – Digital Publisher, Penguin
- 2010 was a landmark year for digital publishing, with new words such as e-book, iPad and app entering the public domain.
- Consumer reading habits are changing, and publishers must think of new ways to put out content.
- New job titles have been created, such as Creative Technologists and Interactive Designers.
- Penguin has rebranded Spot the Dog as Spot for an e-book version, as well as Percy Jackson and Stephen Fry’s memoirs The Fry Chronicles. (http://bit.ly/gfvEx0)
- A library app for Percy Jackson has been developed, making a technology app a reading tool.
- Penguin got the author, Stephen Fry, involved in marketing the e-book. Fry speaks himself on the ‘My Fry’ visual index app, urging people to buy the e-book. See http://bit.ly/bF8TKR.
- Penguin uses apps to drive the purchase of print products. Paul Hoffman’s The Left Hand of God was Penguin’s first app for the iPhone in 2010. It featured snippets of paragraphs from the book, with the option to purchase the entire book.
- E-books currently account for 5% of all book sales in the UK and Ireland, and 10% in the United States.
- The key to a successful transition from online to print is to move at a pace.
If you were at Content is King yesterday you would have seen our specially commissioned YouTube movie about a unique Waterford secondary school, the XLC Project.
It was produced and directed by filmmaker Niall Sheerin (www.niallsheerin.com) and can be viewed at
Students who have been expelled, left school, or have nowhere else to go are educated at the XLC Project, which was set up by former nun Nuala Jackson and her son Eoin.
We chose the school from over 150 Irish charities to feature in a specially commissioned YouTube movie that was one of the headlines of “Content is King 2010”.
The purpose of the project was to enlighten and educate Irish organisations about how to build an online following for their message by creating great content.
The XLC project is a unique school, that has no equal in Ireland. For over 12 years the Jackson family has helped hundreds of people who had given up on education, and education had given up on them, to pass their Leaving Certificate.
We’d appreciate your help in getting as much exposure for the school as possible as most of the staff that teach their are unpaid voluteers so they could really do with some extra funding. If you could post it on your facebook profile or tweet about it we’d be really grateful. Here is the link to the video: http://www.youtube.com/watch?v=vkgktVE4p3E&feature=fvst
The YouTube movie tells the story behind how a number of students left the mainstream education system prior to doing their Leaving Certificate, before getting a second chance at the XLC Project.
XLC is Short for External Learning Community Project. It primarily educates teenagers, who have fallen through the cracks of the mainstream education system for reasons ranging from learning disabilities to juvenile delinquency.
It also helps adults who left school early and have returned to education to secure their Leaving Certificate. On very limited resources it has provided hundreds of early school leavers with a vital second chance to secure their Leaving Certificate.
The new rules and guidelines for Apple applications have been met with scorn, sarcasm, and frustration from many users and consumers. Apple have recently added an ‘explicit app’ category within its store, filtering out women in bikinis, men in bikinis, provocative silhouettes and images of skin, among other things. A statement from Steve Jobs regarding the new censorship was issued to the media claiming that complaints from women feeling objectified by some app content, and parents concerned for the innocence of their children led Apple to take these steps.
Interestingly, Playboy still have an app, as do Sports Illustrated and FHM, and it seems that only smaller brands and companies in breach of these new laws of concealment have been called out by Apple, or deleted from the store. This incongruity has led to numerous sarcastic queries from (among others) the German press, wondering which brands are ‘big enough for smut’. It also makes one wonder whether picking on smaller brands is merely a means of placating those users who complained, without taking a sizable bite out of Apple’s budget. Continue reading »
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