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Social Media Measuring- Facebook usage continues to rise in Ireland

September 15th, 2014 Posted in Facebook, Google, Instagram, Ireland, LinkedIn, Marketing, Mediaflash Edition, Social Media, Twitter No Comments

fb_icon_325x325Polling firm Ipos MRBI today released a publication, Social Networking Quarterly survey, for August 2014 (Q3). The new figures show that 61% of Irish adults use Facebook, the same number as 12 months ago.

The publication also shows that 29% of adults use Twitter, which has seen a 2% rise from the same period last year. Meanwhile, usage of the business-orientated social networking service LinkedIn continues to rise in Ireland, with 24% of adults admitting to using the service.

Instagram, which was recently purchased by Facebook, is also becoming more popular, with 18% of adults using the photo-sharing platform while Pinterest has also seen its Irish user base almost double to 14%.


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How to grow your business through social media

August 27th, 2014 Posted in Facebook, Internet, Media, Online, Social Media, Social Network, Technology, Twitter No Comments

Leah Ring LeahRing1

Social media skills are vital in today’s world. Everybody is on the web, tweeting and sharing, getting involved. Don’t let your business get left behind.  Social media is your ally, particularly if you are a small business. If you don’t have the spare cash to spend on marketing and advertising, social media will promote your business for free! There are so many benefits for your business if you use online platforms. You just need to learn how to use them correctly. Therefore, we here at mediacontact.ie came up with a few tips and tricks that will help get your business started on social media. Read on for our top five tips tips on how to grow your business using this.

1. Pick your platform carefully

social_mediaThere are so many social media sites to choose from; Twitter, Facebook, GooglePlus+, Linkedin, Pinterest, Tumbler, Instagram, Snapchat and so on and so on and so on. I continue on forever. Before you start you must decide which site is the best platform for you. Take some time, research each site to see what it does. Ask yourself questions as you go. Do you want to have a formal or informal voice? Do you wish to post more text than pictures? Do you want to sell online or just draw more people to the business? Would videos be a useful tool?

Once you have answered these questions you can then decide what options are best for you. For example, if you want to post a lot of ‘To Do’ videos then Youtube may be the choice for you. However, we recommend you limit yourself to five sites, no full-time worker has time to manage anything more. Empty pages will not create a good image for your business. Be realistic in your goals.


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Media Essentials – 3 top stories of the week

August 21st, 2014 Posted in Facebook, Irish Journalists, Journalism, Media, Newstalk, Social Media, Technology No Comments

Leah Ring @LeahRing1

We here at Mediacontact.ie are back once again with our Media Essentials blog post where we bring you the top media stories from Ireland and around the globe. This blog is dedicated to ensuring that you’re kept in the know with all the happenings in the media. We will have you up to date on all the latest Irish and international media news. This week’s stories include Pat Kenny’s new post in UTV Ireland, the building support of the Facebook Ireland lawsuit, along with the end of an era; the longest running traditional Irish music show is to end. Read on to find out more.

1. Pat Kenny to join UTV Ireland.

Launch of UTV Ireland at The MarkerPat Kenny has announced that he is to take up a new role, as a presenter on the upcoming UTV Ireland, which will be launched in early 2015. Pat Kenny is know for television roles as the Late Late Show host, as well as the presenter on the Frontline, an Irish current affairs programme. He currently presents his own radio show on Newstalk and has said he hopes to continue to do so, despite this new post. He revealed that he has already had discussions with UTV on how to produce a suitable programme and hopes to do something creative and new. UTV Ireland also announced that they will be airing The Graham Norton Show, Saturday Night Takeaway and Mr Selfridge. It also committed to 90 minutes of Irish news and current affairs on week nights. State broadcaster RTÉ admitted recently that two new challenges that face them will be UTV Ireland and the growing popularity of watching items on the internet.
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5 ways that Snapchat can improve your business

August 11th, 2014 Posted in Facebook, festival, Great Ideas, Media, Online, Social Media, Social Network, Technology, Twitter No Comments

snapchatLeah Ring @LeahRing1

Think Snapchat is just for teenagers having a bit of fun with their friends? Think again! It could be a great way for you to improve your business. This new app can offer users so much, you just need to have the skills to know how to use it. But before you learn how to use it you need to understand what it actually is and what it can do.

What is Snapchat?

Snapchat is social app that currently shares more than 700 million photographs, videos and messages everyday. It was developed by two Stanford students, Evan Spielgel and Bobby Murphy. Snapchat first launched in July 2011 in Spielgel’s living room and was called Picaboo. By July 2013, the company was valued at 860 million dollars.

What makes Snapchat unique is that photos, videos and messages are deleted within seconds of the recipient viewing them. Snapchat is one of the most popular mobile phone apps in the world, particularly amongst those aged between 13 and 25.

So how could this app benefit your business? We have come up with five tips on how Snapchat can help you. Read on to find out just how.


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Media essentials: This week’s top stories

July 31st, 2014 Posted in BBC, Campaign, Crisis, Facebook, Google, Internet, Journalism, Mediacontact.ie News, MediaHQ, Smartphones, Social Media, Technology No Comments

It’s that time of the week again here at Mediacontact.ie when we take a look at the 3 top media stories from Ireland and abroad. ‘Media essentials’ ensures that you are kept in the loop with all things media. Our weekly blog post will makesure that you are up to date on all the latest Irish and international media news. This week’s stories include a research into extending the battery life of phones, the launch of drones in war zones by the BBC and Facebook’s attempt to connect the whole world to the internet.

Let’s get right into it:

iphone-battery-icon1.Scientists find a way to potenitally increase phone battery power by 300%.

Research carried out by Standford University show how the battery life of phones could be increased  by 300% which will come as a huge boost to phone users.  Using a pure lithium anode as suppose to standard phone batteries, lithium ion batteries, efficiency is greatly reduced and could even triple the lifespan of even the most power hungry of phones. By planting  lithium ion batteries within the electrolyte means the electrons used to generate the electricity can’t be accumulated conveniently.

The scientists at the forefront of this study have described it as the “holy grail” of battery life. Yi Cui, Professor of material science and engineering and leader of the Stanford research team, said: “Of all the materials that one might use in an anode, lithium has the greatest potential. Some call it the Holy Grail. It is very lightweight and it has the highest energy density. You get more power per volume and weight, leading to lighter, smaller batteries with more power”.  

The only potential complication is the fact that the efficiency levels with the battery, which is coming in at 99% is actually a little short of the mark for commercial growth, due to the battery needing to reach an efficiency of 99.9pc.
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Media Essentials: This week’s top stories

July 8th, 2014 Posted in Blogs, Facebook, GAA, Journalism, Media, RTE, Social Network, Social Platforms, Technology No Comments

We are back again with our weekly dose of the three most prominent stories in the media. The blog that keeps you informed by bringing you the latest media stories from Ireland and across the globe. We here at Mediacontact.ie have gathered the three hottest media scoops this week which includes GAA Go, Facebook and a revolutionary World Cup Twitter analyses from Dublin City University. Let’s get right into it.

1.GAA GO sgaaGOeen in over 80 countries around the world @GAAGO

GAA and RTÉ’s  new live and on-demand streaming service, GAAGO, has been seen in over 80 countries from Bahrain to Bermuda and everywhere in between. The newest legion of GAA fans from across the globe have been enjoying the new reality of watching online, the excitement and thrill of Gaelic Games. Since its launch in May, the service has been streamed by fans in every Continent, bar Antartica with the highest viewership recorded in North America, followed by Great Britain. Australia and Canada has had the third and fourth highest number of streams. Cork and Clare’s fantastic tussle in the Munster Hurling Championship back in June was the most popular live game so far amongst GAAGO users. Whereas on-demand, the dramatic last gasp draw between Kilkenny and Galway in the Leinster Hurling Championship was the most watched game. Dónal Moriarty, Product Leader, GAAGO, said: It’s clear from our streaming numbers and the response we are getting from Gaelic Games enthusiasts that the GAAGO service is having a really positive impact, as fans are enjoying the new reality of being able to watch the games streamed in high-quality HD on almost any internet-enabled device.”


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5 must have skills for the modern day journalist

June 11th, 2014 Posted in Broadcasting, Facebook, Galzac's Guide, Irish Journalists, Journalism, LinkedIn, Mediacontact.ie News, MediaHQ, Social Media No Comments

Conor Tivnan @conortivnan

ID-10022568When it comes to being a top journalist in the modern era, there is a skill set to acquire and develop in order to make you stand out from the crowd. The last decade has seen a media revolution with news being generated every second. This shouldn’t hamper the true core values and skills that have been engraved in the psyche of journalism since the beginning. Technological advances may have arisen, but the purpose of journalism remains the same: to inform the public of accurate, truthful and unbiased information.

Here at mediahq.com, the largest database of contact information of journalists in the country, we know what it takes to be a journalist.

Check out our five skills that every journalist must have in order to make it in a demanding and ever-changing industry.


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5 ways to be a master communicator like @Sugru

June 10th, 2014 Posted in Digital comms, Facebook, Great Ideas, Internet, Online, Review, Social Media, Sugru No Comments

sugruWe are living in a digital age. With one click of a button and a potential customer can find all the information they need about any company in the world. An advertisement in the local paper is no longer enough to put your business on the map. The modern day audience is hungry for something more, something different. So how do you stand out from the crowd when there is so much out there to compete with? Communication is crucial to a successful company.

Today, audiences love to hear the story of a product’s process. Here at Mediacontact.ie we are offering a course that will help you to stand out from the crowd and tell your company’s story. Brand Story Telling will run on July 3 in Dublin. Come along to learn about how you can improve your communication skills.

We have found a company that is really holding its own in this age of new media and encompasses all the communication skills that can help you promote your business. Sugru is a simple product, but it teaches us a lot about how to engage with our audience and make a mark in such a competitive industry.

Sugru is a self-setting rubber that has hundreds of different uses developed by Jane Ní Dhulchaointigh. It is used for fixing things, modifying them and even making them. It is moulded like play-dough and bonds to almost everything. It then turns into a flexible, strong silicone overnight. It was launched in 2009 and in 2010 was voted a more important invention that the iPad in Time magazine. Now over 500,00 people across 153 countries are using Sugru.

This simple product exploded, but why? The answer is good communication and strong engagement with their audience. This company has availed of all that new media has to offer and it has certainly paid off.

Here are five tips that Sugru can teach us about standing out from the crowd and telling the story of your brand:


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3 you need to know in the media this week

May 8th, 2014 Posted in Apps, Blogs, Facebook, Internet, Ireland, Latest Trends, Media, Online, Social Media, TV, Viral No Comments

female-hand-showing-number-three-100225759As introduced last week, each week here at Mediacontact.ie we will share with you our top 3 things from around the wonderful media spectrum. These are things which you may not have heard of, like a website, blog or an app. Or it may just be a recent trend or anything we feel is worthy of attention or is a little inspiring.

Here are this weeks 3 you need to know:

On a global level..

Look up video

A poem inspiring people to put down their smartphones has gone viral this week. If you haven’t seen it yet, you should. Writer and director of the video Gary Turk encourages the world to put down their gadgets in his poem aptly titled, Look up. The video transcends a heartwarming and touching montage of a lost young man falling in love with a woman who gives him directions. The video goes on to depict their long and happy life together without the hindrance of social media. However, the poem hits home towards the end when Turk says that none of it actually happened, because the man was too stuck in his phone resulting in a missed opportunity.
Many have criticised the video and it’s message, pointing out the irony of the means used to make it. However, Turk is simply advising us to just put away our phones, at least for a little while, and experience real connections while embracing our surroundings. Surely that can only be an advantage? Especially when we are living in a time where social media is almost inescapable. The truth is the majority of us are constantly glued to our smartphones, laptops or tablets and oftentimes while in the company of others. So it wouldn’t hurt us to switch off every now and again. The video is embedded below for anyone who hasn’t seen it, it’s well worth the watch.

On a more local level..


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10 types of Facebook updates and content to avoid

May 7th, 2014 Posted in Facebook, Social Media, Social Network, Social Platforms, Tips No Comments

imagesDespite there being an abundance of information available regarding social media habits, some people, and brands continue to make damaging mistakes on Twitter and Facebook.

Granted mistakes are okay, we all make them. We are only human after all. However constantly making the same mistakes and engaging with the same type of content will cost you and your business.

With that in mind here are 10 types of Facebook posts you should avoid at all costs.

1.Disturbing photos-  While there may be a good cause in mind, people generally don’t want to see pictures of ill babies, injured animals or images of horrible disfigurements. They can be quite off-putting and unsettling to some people. This type of content is particularly damaging to your professional image.
2.Hard sales- Not everyone is in the market for expensive make up or real estate, share content that appeals to all of your audience, unless of course your audience is very target specific.
3.Guilt trips- i.e posts like “make this your status or else such a thing will happen” these are modern day adaptations of chain letters, and again they don’t sit well with people.
4.Urban Myths- Don’t post things as fact when you aren’t 100% sure. People will almost definitely call you out on it.
5.Religion- This is a very sensitive subject, and you have to be aware that not everyone will share your beliefs. It’s better to limit your religious posts to like minded people in private groups or pages.


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