You may have Twitter, Facebook and LinkedIn sewn up but do you know what other social networks are gathering momentum?
On June 6th we’re holding a 3-hour seminar entitled “5 emerging platforms for social savvy organisations.”
Earlybird Tickets are available at (01) 4732050 or online here.
Here is a sneak preview of the next big 5:
Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. These can be pictures they have taken themselves or images collected from around the web. There is no limit to how many boards you can have and users are collecting all kinds of things, from clothes they want to buy to possible paint colours for a decorating project.
Once something has been pinned, others can re-pin it, making it possible for an image to spread throughout the social network.
Earlier this year, Twitter launched new mobile app Vine, which allows users to record six-second clips of looped video. The app quickly became popular with consumers, rising to the top of the iTunes App Store, and brands didn’t hesitate to jump on board.
Urban Outfitters was the first brand to create a vine, a video of puppies. MSNBC revealed what goes down in its newsroom; a local coffee shop showed how to make a latte; and Wheat Thins used Vine to interact with fans during the Super Bowl.
Vine presents new opportunities for unique visual content and storytelling — the time constraints require marketers to expand their imaginations.
Tumblr has many of the same type of sharing features that are present with other social media networks. They refer to their home screen as the dashboard. The blog publishing feature is fairly powerful. You can choose from your standard text blog, or you can make a post about a photo, video, audio file, or a link.
Unlike most of today’s popular social media networks, Tumblr allows users to create their own profile themes.
Instagram is a free photo-sharing app for iPhone and Android that allows users to add artistic filters to their photos, tag their location and share them to their social networks. Users can follow their friends, strangers, creatives, news organisations, brands and celebrities.
All Instagram photos get cropped into a square shape while allowing users to choose filters that make their photos look unique or antique. Users can Like and Comment on photos and hashtag their own photos so that they are easily searchable. Users also have the option to share their Instagrammed photos to Facebook, Twitter, Flickr, Tumblr, Posterous and Foursquare.
Whether keeping friends up to date or keeping up with the news, Instagram showcases slice-of-life photos easily and creatively. Many brands use Instagram to show their followers behind the scenes happenings at their headquarters or use Instagram for brand storytelling.
Users are able connect with other users and share their individual stories. They can post pictures and videos, and organize their connections into Circles.
The addition of Google+ business pages has provided some value to businesses to start using Google+. By having a business page, a company can expose and endorse their brand to other users, and organise their following into organised Circles. A unique quality to Google+ is its Hangout feature that involves video conferencing capabilities allowing companies to establish richer relationships with their followers and prospects.
It’s not surprising that Google+ adoption has increased over the past year as Google has integrated the social platform with all its services and YouTube is on the rise as more brands are offering video as part of their content and marketing strategies.