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Zuckerberg Announces Global Vision

February 25th, 2014 Posted in Facebook, Social Media, Social Network No Comments

imagesOn Monday, Facebook founder Mark Zuckerberg announced his vision for the future. In a highly anticipated keynote speech at the Mobile World Congress in Barcelona, Zuckerberg revealed his plans to provide internet access to the 5 billion people in the world currently without access.

Zuckerberg spoke of partnering with major mobile companies in order to provide internet access to those people in the developing world currently without it. He revealed that his plan was to create “a dial tone for the internet” that would act as an emergency number for people in the developing world. This dial tone would allow people in developing regions to have access to basic services such as messaging and weather forecasts.

“What we want to create is like a dial tone for the internet – like a universal emergency number – basic services that we think everyone should have including messaging, weather, search provided for free with the ability to upgrade to use higher bandwidth services,” he told MWC.

“We don’t have all the answers, but the early indications are promising. We’re looking for a some more partners to see if it works in other places. What we want to do next is a year long trial, to see how far we can push this and show the model works. Internet.org is an on-ramp for the internet.”

During the keynote speech, Zuckerberg also spoke of his delight at Facebook’s recent purchase of the largely popular Whatsapp company for a whopping price of $19 billion. Zuckerberg was clearly thrilled with the acquisition of Whatsapp and believes that both Facebook and Whatsapp share a common goal; to connect the world.

“WhatsApp is the most engaging app we’ve ever seen on mobile, it blows everything else away, but it’s Jan Koum’s vision, to connect billions of people. That’s what made WhatsApp a good fit,” Zuckerberg told Mobile World Congress in Barcelona.

“By being part of Facebook, WhatsApp can focus on adding more users, not having to focus on revenue, so he can go on and connect a billion more people.”

Source: The Irish Times and The Gaurdian

Image: Facebook.

Social media is making sure thieves are just a tweet away

February 18th, 2014 Posted in Facebook, Social Media, Social Network, Social Platforms, Twitter No Comments

Open_Book_App_Sale_1_[Converted]_copyThere is new evidence of Irish homes falling victim to burglary attacks when home owners post Facebook status updates or tweets advertising the fact their home is empty.
When it comes to holidays, few Irish social network users are aware they are advertising their vacant homes to potential burglars when they seek joy in the sun or on the ski slopes.

In an indication of rising crime levels, 20.9% of respondents to a survey carried out by Campion Insurance have experienced a burglary of their home.
The figures come from a survey of more than 600 respondents with home or car insurance policies and was conducted online by Campion Insurance from 4-11 February.
Many social media users admit to telling their network of their holiday plans and post holiday snaps, unaware thieves may either be lurking on their friends’ lists or alerted each time a friend likes or re-tweets their posts or photos.

Some 63% of Irish homeowners are on Facebook and Twitter, and almost 73% of these believe they know how to secure their posts.
However, just before they go away, 15.2% inform their social networks of their upcoming departure. While away, aware that their home is empty, 16.1% of homeowners tweet or post status updates on Facebook. This may just be for starters, as this does not take into account teens or other family members who are communicating with their friends.
18.5% of homeowners post pictures to their social networks while out of the country, which friends will no doubt like or comment on, informing a wider community of strangers of the empty home.

In cases where burglaries have occurred during holidays, currently 2.4% can pinpoint a status update or tweet that alerted thieves.
When asked if they trust everyone in their social network, 71.4% said they do not.
And it’s not only holidays that give insurers a cause for concern.


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Twitter gets Facebook-like Redesign

February 13th, 2014 Posted in Facebook, Media, Media Changes, Online, Social Network, Technology, Twitter No Comments

twitconMany people will start to notice a drastic overhaul in the design of their Twitter profiles, which will perhaps remind them of a rival social network. Facebook! The resemblance is uncanny. Could it be then that Twitter is readying changes to attract Facebook fans?

The makeover sees the user’s main profile image enlarged and relocated to the left above a sidebar including their bio, follow recommendations and trending topics. The cover image has also been significantly enlarged to stretch banner-style across the screen.

Ring any bells yet? Indeed this does sound like the description of a Facebook profile page and, at first glance, Twitter’s supposed new look resembles its rival very closely, while the cluster of tweets filling the right-hand timeline look like the progeny of Google+ cards and Pinterest pins.The result is a social network profile mash-up that misses the mark and leaves Twitter with no distinct qualities, or unique look. Sadly, it has become almost unrecognisable.

In the company’s Q4 earnings call monthly active users were reported to have reached 241m, a year-on-year increase of 30pc. However, this growth is not enough to satisfy investors and Twitter reportedly informed analysts that its interface is not easy for new users to get used to. Hence the new look perhaps.

Twitter has already introduced a subtler redesign for its desktop version, but this Facebook-like appearance could be the next step for attracting new users. However, it might just force old users out, as the reaction to the proposed look has been negative with many tweeting their disike towards this new facebook-like redesign.

Source: Silicon Republic

Image: Twitter

Facebook turns 10!

February 4th, 2014 Posted in Facebook, Social Media, Social Network, Social Platforms No Comments

imagesToday marks facebooks 10th birthday. The company first launched back on  February 4th 2004, and since then the companies bold and innovative young CEO Mark Zuckerberg, has taken the social media world by storm.

As many are aware, the site first began as a way to connect students from Harvard University, where Mark himself was a student. It quickly grew beyond that with Zuckerberg making it his mission to connect the world.

Today Zuckerberg opened up on his own Facebook page, sharing his thoughts on his journey so far:
“Today is Facebook’s 10th anniversary.

It’s been an amazing journey so far, and I’m so grateful to be a part of it. It’s rare to be able to touch so many people’s lives, and I try to remind myself to make the most of every day and have the biggest impact I can.

People often ask if I always knew that Facebook would become what it is today. No way.

I remember getting pizza with my friends one night in college shortly after opening Facebook. I told them I was excited to help connect our school community, but one day someone needed to connect the whole world.

I always thought this was important — giving people the power to share and stay connected, empowering people to build their own communities themselves.

When I reflect on the last 10 years, one question I ask myself is: why were we the ones to build this? We were just students. We had way fewer resources than big companies. If they had focused on this problem, they could have done it.

The only answer I can think of is: we just cared more.

While some doubted that connecting the world was actually important, we were building. While others doubted that this would be sustainable, you were forming lasting connections.

We just cared more about connecting the world than anyone else. And we still do today.

That’s why I’m even more excited about the next ten years than the last. The first ten years were about bootstrapping this network. Now we have the resources to help people across the world solve even bigger and more important problems.

Today, only one-third of the world’s population has access to the internet. In the next decade, we have the opportunity and the responsibility to connect the other two-thirds.

Today, social networks are mostly about sharing moments. In the next decade, they’ll also help you answer questions and solve complex problems.

Today, we have only a few ways to share our experiences. In the next decade, technology will enable us to create many more ways to capture and communicate new kinds of experiences.

It’s been amazing to see how all of you have used our tools to build a real community. You’ve shared the happy moments and the painful ones. You’ve started new families, and kept spread out families connected. You’ve created new services and built small businesses. You’ve helped each other in so many ways.

I’m so grateful to be able to help build these tools for you. I feel a deep responsibility to make the most of my time here and serve you the best I can.

Thank you for letting me be a part of this journey.

So what do you think, can Facebook last another 10 years? Or is it on the way out?

Image: Facebook

Facebook launches news reader app “paper”

January 30th, 2014 Posted in Apps, Facebook No Comments

imagesJust 24 hours after Facebook CEO Mark Zuckerberg promised more standalone apps in 2014, the company announced Paper on Thursday, a standalone news reader mobile app that has reportedly been in the works for years.

The new app will feature content from 19 different sections, including sports, tech, pop culture, and “LOL.” The app also has a “Newsfeed” section, which is the same News Feed users are accustomed to on the native apps, but with a new design.

Each section will have a rotating carousel of images across the top, and individual cards and stories below that image. The new app was specifically designed to look different than the native apps, and has larger images and content cards without the typical blue trim present on Facebook’s native apps.

Users will be able to select which sections they wish to subscribe to, and all content will be curated through a process that includes an algorithm and a human selection. For now, sections will not be personalized. For example, a user in San Francisco will see the same items in his sports section as a user in Chicago, although personalization could be added in the future.

The app also has a preview feature for users to see what their posts will look like before they are shared on Paper. Anything shared on Paper will also appear on that user’s Facebook News Feed in the native apps and on desktop.


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Social Media Marketing Set to Change in 2014

January 28th, 2014 Posted in Advertising, Campaign, Client Wins, Facebook, Google, Infographic, Instagram, Internet, LinkedIn, Media, Media Tips, Online, Pinterest, Social Media, Social Network, Tips, Twitter No Comments

social-network-background-with-media-icons-1001979021. Graphic software will rise.

Posts on Facebook with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts, according to Kissmetrics. Imagery is set to become increasingly important with the increasing importance of Tumblr and Pinterest. People will be using more and more visual content in order to make it more shareable on social

2. Social won’t be use for sales.

People love to buy, but they hate to be sold. Companies currently celebrating the most success in social media focus on customer engagement, nurturing relationships with their customer over twitter and other social sites.

3. Automation will explode.

A lot currently rides on the shoulders of social media marketers. They have to be on top of brand voice, any current company promotions or marketing campaigns, the tools they measure social media with, the various communities on the platforms, etc. In 2014, we’ll see a lot of automation of the tactics (think timing, platform, structure, etc.), so social media marketers can focus on the content and the genuine social interaction. Autonomics is being adopted now and is set to explode in 2014.


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New ‘Trending’ feature for Facebook

January 20th, 2014 Posted in Facebook, Latest Trends, Media, Online, Social Media, Social Network No Comments

imagesFacebook has introduced a new feature called Trending, which keeps the social network’s users in tune with their favourite topics being talked about at any given time.

Facebook describes the Trending feature as a new way for people to find the things they are interested in and also those that their friends are talking about on Facebook, anything from sports to TV to the latest news.

The move could be argued as another effort by Facebook to not only retain customers but also follow in the foot steps of the ever growing Twitter, which currently sets the bar for what’s trending online.

Midway through last year, Facebook introduced hashtags on its network for the first time; a staple feature on Twitter for following and sharing trending topics.


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Facebook to launch trending topics

January 17th, 2014 Posted in Facebook, Social Media, Social Network, Social Platforms, Twitter No Comments

imagesFacebook is set to apply trending topics alongside the News Feed, using a new product the company simply calls “trending.” Trending will show a personalized list of popular topics for each user, combining their interests with content getting the most attention across the entire platform, Facebook announced on Thursday.

Each trend will include a short description, and users can click on the trend to see a list of posts and articles related to that topic.

Facebook will determine which topics are trending with an algorithm intended to recognize “a sharp increase in popularity,” not necessarily a large volume of posts or articles about a particular subject, according to a spokesperson. In other words, subjects that are always popular on Facebook won’t always be trending; this will only happen when that subject experiences a spike in mentions.

This is perhaps quite controversially similar to trends on Twitter. In the past users have expressed complaints that Facebook had been pulling ideas from Twitter, for example the company’s recent incorporation of hash tags.

In 2012 Facebook also began using the term “followers” which social media devotees will associate with as unique to twitter.

Facebook will start rolling out Trending on Thursday, and the feature should be available to all desktop users in the United States, United Kingdom, Canada, India and Australia in the “coming weeks,” according to a spokesperson. Trending was already available to a handful of test users, as are most new products rolled out by Facebook.

Source: Mashable

Image: Facebook

How the @-Mention Tool has transended Social Media Networks

January 15th, 2014 Posted in Facebook, Google, Internet, Media, Social Media, Social Network, Social Tools, Twitter No Comments

mail-signs-leaving-laptop-shows-online-contact-100146160The “@” symbol used to be just for email. Now it transcends all social media networks beyond the original realm of Twitter.

In 2006, Robert Andersen, then a freelance designer who later joined Square  as a founding team member, became the first person on Twitter to use the “@” symbol to reply to another user. Andersen didn’t do a proper @-mention as we know it today — a space separated the symbol and the username — but there is no doubting that it helped establish a language for communicating that now forms the bas for Twitter and a means of communicating on it that is commomplace.

For the first couple of years, the “@” symbol only added to the sense that Twitter was a jargon-filled place, unwelcoming to new users. Those not on the social network might come across tweets shared elsewhere — tweets that included “@,” “RT,” “MT” and any number of hashtags — and struggle to grasp their meaning. Over time, though, slowly but surely something began to change in the social media world.

The @-mention migrated beyond Twitter and into online conversation everywhere.

Facebook embraced the “@” symbol  in early 2013. Google+ introduced its own symbol — the “+” sign, fittingly — to mention other users, but perhaps recognizing old habits are hard to break, it also lets users @-mention one another.On Tuesday, Tumblr became the latest major social network  to adopt the “@” symbol in response to user demand for the option.

“Once these things become part of the lexicon, it makes sense that other networks and other services will want to latch on,” says Debra Aho Williamson, an analyst with eMarketer. “Why would you want to think about using an ‘@’ symbol on one service and a pound sign on another and a dollar sign on a third service? It really doesn’t make any sense.”


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5 flawed social media strategies your buisness should avoid:

January 14th, 2014 Posted in Facebook, Internet, Marketing, Media, Social Media, Social Network, Social Platforms, Tips, Viral No Comments

batch004-287Forget what the social media gurus have told you.

They’re wrong on just about everything. They promote strategies that frequently fail and can be downright dangerous to your budget. These “gurus,” who rarely use the tools to do anything except promote their guru status, have left PR practitioners using social media in the most impractical fashion.

Here are five of the strategies they endorse—all of them wrong:
1.Using every network to constantly, spontaneously post content.

Those who try to create conversations on every social network will fail to achieve much on any; those who concentrate on one or two might make a success of social media.

Many firms forget that they have to nurture social media communities: it’s no good generating a Google+ page and then contemplating that customers will miraculously convert your clear canvas into a booming place for discussion. Social media posts must be planned. They should not just produced sporadically .

It’s also not wise to concentrate on social networks that are the most fashionable (such as Facebook and SnapChat). Other networks might be more relevant to your target audience.

2. Believing that social media alone will make you well known.

The “gurus” sell a social media fantasy in which a startup can join Twitter and suddenly hundreds of thousands of people will be magnetized toward the company’s Twitter feed, turning that business into a global triumph. Mainstream media, in this view, is irrelevant. However it isn’t that simple.

Social media doesn’t work without mainstream media. Coverage in the latter acts as a powerful third-party endorsement and means that members of the public, who have a billion other things to consider, might actually start to care about your tweets. Besides, aiming for media coverage forces you to sharpen your message and to say things that grab attention.

3. Doing social media for SEO purposes.

SEO should be a byproduct of social media use, rather than the primary focus. Otherwise, your team will start manufacturing idiotic SEO-directed copy. Even worse, you might get the idea of surrendering your social media to an SEO agency, whose continued existence is a mystery, and who will ensure your message is lost in keyword treacle.

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