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Media Essentials: This week’s top stories

July 8th, 2014 Posted in Blogs, Facebook, GAA, Journalism, Media, RTE, Social Network, Social Platforms, Technology No Comments

We are back again with our weekly dose of the three most prominent stories in the media. The blog that keeps you informed by bringing you the latest media stories from Ireland and across the globe. We here at have gathered the three hottest media scoops this week which includes GAA Go, Facebook and a revolutionary World Cup Twitter analyses from Dublin City University. Let’s get right into it.

1.GAA GO sgaaGOeen in over 80 countries around the world @GAAGO

GAA and RTÉ’s  new live and on-demand streaming service, GAAGO, has been seen in over 80 countries from Bahrain to Bermuda and everywhere in between. The newest legion of GAA fans from across the globe have been enjoying the new reality of watching online, the excitement and thrill of Gaelic Games. Since its launch in May, the service has been streamed by fans in every Continent, bar Antartica with the highest viewership recorded in North America, followed by Great Britain. Australia and Canada has had the third and fourth highest number of streams. Cork and Clare’s fantastic tussle in the Munster Hurling Championship back in June was the most popular live game so far amongst GAAGO users. Whereas on-demand, the dramatic last gasp draw between Kilkenny and Galway in the Leinster Hurling Championship was the most watched game. Dónal Moriarty, Product Leader, GAAGO, said: It’s clear from our streaming numbers and the response we are getting from Gaelic Games enthusiasts that the GAAGO service is having a really positive impact, as fans are enjoying the new reality of being able to watch the games streamed in high-quality HD on almost any internet-enabled device.”

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5 must have skills for the modern day journalist

June 11th, 2014 Posted in Broadcasting, Facebook, Galzac's Guide, Irish Journalists, Journalism, LinkedIn, News, MediaHQ, Social Media No Comments

ID-10022568When it comes to being a top journalist in the modern era, there is a skill set to acquire and develop in order to make you stand out from the crowd. The last decade has seen a media revolution with news being generated every second. This shouldn’t hamper the true core values and skills that have been engraved in the psyche of journalism since the beginning. Technological advances may have arisen, but the purpose of journalism remains the same: to inform the public of accurate, truthful and unbiased information.

Here at, the largest database of contact information of journalists in the country, we know what it takes to be a journalist.

Check out our five skills that every journalist must have in order to make it in a demanding and ever-changing industry.

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5 ways to be a master communicator like @Sugru

June 10th, 2014 Posted in Digital comms, Facebook, Great Ideas, Internet, Online, Review, Social Media, Sugru No Comments

sugruWe are living in a digital age. With one click of a button and a potential customer can find all the information they need about any company in the world. An advertisement in the local paper is no longer enough to put your business on the map. The modern day audience is hungry for something more, something different. So how do you stand out from the crowd when there is so much out there to compete with? Communication is crucial to a successful company.

Today, audiences love to hear the story of a product’s process. Here at we are offering a course that will help you to stand out from the crowd and tell your company’s story. Brand Story Telling will run on July 3 in Dublin. Come along to learn about how you can improve your communication skills.

We have found a company that is really holding its own in this age of new media and encompasses all the communication skills that can help you promote your business. Sugru is a simple product, but it teaches us a lot about how to engage with our audience and make a mark in such a competitive industry.

Sugru is a self-setting rubber that has hundreds of different uses developed by Jane Ní Dhulchaointigh. It is used for fixing things, modifying them and even making them. It is moulded like play-dough and bonds to almost everything. It then turns into a flexible, strong silicone overnight. It was launched in 2009 and in 2010 was voted a more important invention that the iPad in Time magazine. Now over 500,00 people across 153 countries are using Sugru.

This simple product exploded, but why? The answer is good communication and strong engagement with their audience. This company has availed of all that new media has to offer and it has certainly paid off.

Here are five tips that Sugru can teach us about standing out from the crowd and telling the story of your brand:

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3 you need to know in the media this week

May 8th, 2014 Posted in Apps, Blogs, Facebook, Internet, Ireland, Latest Trends, Media, Online, Social Media, TV, Viral No Comments

female-hand-showing-number-three-100225759As introduced last week, each week here at we will share with you our top 3 things from around the wonderful media spectrum. These are things which you may not have heard of, like a website, blog or an app. Or it may just be a recent trend or anything we feel is worthy of attention or is a little inspiring.

Here are this weeks 3 you need to know:

On a global level..

Look up video

A poem inspiring people to put down their smartphones has gone viral this week. If you haven’t seen it yet, you should. Writer and director of the video Gary Turk encourages the world to put down their gadgets in his poem aptly titled, Look up. The video transcends a heartwarming and touching montage of a lost young man falling in love with a woman who gives him directions. The video goes on to depict their long and happy life together without the hindrance of social media. However, the poem hits home towards the end when Turk says that none of it actually happened, because the man was too stuck in his phone resulting in a missed opportunity.
Many have criticised the video and it’s message, pointing out the irony of the means used to make it. However, Turk is simply advising us to just put away our phones, at least for a little while, and experience real connections while embracing our surroundings. Surely that can only be an advantage? Especially when we are living in a time where social media is almost inescapable. The truth is the majority of us are constantly glued to our smartphones, laptops or tablets and oftentimes while in the company of others. So it wouldn’t hurt us to switch off every now and again. The video is embedded below for anyone who hasn’t seen it, it’s well worth the watch.

On a more local level..

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10 types of Facebook updates and content to avoid

May 7th, 2014 Posted in Facebook, Social Media, Social Network, Social Platforms, Tips No Comments

imagesDespite there being an abundance of information available regarding social media habits, some people, and brands continue to make damaging mistakes on Twitter and Facebook.

Granted mistakes are okay, we all make them. We are only human after all. However constantly making the same mistakes and engaging with the same type of content will cost you and your business.

With that in mind here are 10 types of Facebook posts you should avoid at all costs.

1.Disturbing photos-  While there may be a good cause in mind, people generally don’t want to see pictures of ill babies, injured animals or images of horrible disfigurements. They can be quite off-putting and unsettling to some people. This type of content is particularly damaging to your professional image.
2.Hard sales- Not everyone is in the market for expensive make up or real estate, share content that appeals to all of your audience, unless of course your audience is very target specific.
3.Guilt trips- i.e posts like “make this your status or else such a thing will happen” these are modern day adaptations of chain letters, and again they don’t sit well with people.
4.Urban Myths- Don’t post things as fact when you aren’t 100% sure. People will almost definitely call you out on it.
5.Religion- This is a very sensitive subject, and you have to be aware that not everyone will share your beliefs. It’s better to limit your religious posts to like minded people in private groups or pages.

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Zuckerberg Announces Global Vision

February 25th, 2014 Posted in Facebook, Social Media, Social Network No Comments

imagesOn Monday, Facebook founder Mark Zuckerberg announced his vision for the future. In a highly anticipated keynote speech at the Mobile World Congress in Barcelona, Zuckerberg revealed his plans to provide internet access to the 5 billion people in the world currently without access.

Zuckerberg spoke of partnering with major mobile companies in order to provide internet access to those people in the developing world currently without it. He revealed that his plan was to create “a dial tone for the internet” that would act as an emergency number for people in the developing world. This dial tone would allow people in developing regions to have access to basic services such as messaging and weather forecasts.

“What we want to create is like a dial tone for the internet – like a universal emergency number – basic services that we think everyone should have including messaging, weather, search provided for free with the ability to upgrade to use higher bandwidth services,” he told MWC.

“We don’t have all the answers, but the early indications are promising. We’re looking for a some more partners to see if it works in other places. What we want to do next is a year long trial, to see how far we can push this and show the model works. is an on-ramp for the internet.”

During the keynote speech, Zuckerberg also spoke of his delight at Facebook’s recent purchase of the largely popular Whatsapp company for a whopping price of $19 billion. Zuckerberg was clearly thrilled with the acquisition of Whatsapp and believes that both Facebook and Whatsapp share a common goal; to connect the world.

“WhatsApp is the most engaging app we’ve ever seen on mobile, it blows everything else away, but it’s Jan Koum’s vision, to connect billions of people. That’s what made WhatsApp a good fit,” Zuckerberg told Mobile World Congress in Barcelona.

“By being part of Facebook, WhatsApp can focus on adding more users, not having to focus on revenue, so he can go on and connect a billion more people.”

Source: The Irish Times and The Gaurdian

Image: Facebook.

Social media is making sure thieves are just a tweet away

February 18th, 2014 Posted in Facebook, Social Media, Social Network, Social Platforms, Twitter No Comments

Open_Book_App_Sale_1_[Converted]_copyThere is new evidence of Irish homes falling victim to burglary attacks when home owners post Facebook status updates or tweets advertising the fact their home is empty.
When it comes to holidays, few Irish social network users are aware they are advertising their vacant homes to potential burglars when they seek joy in the sun or on the ski slopes.

In an indication of rising crime levels, 20.9% of respondents to a survey carried out by Campion Insurance have experienced a burglary of their home.
The figures come from a survey of more than 600 respondents with home or car insurance policies and was conducted online by Campion Insurance from 4-11 February.
Many social media users admit to telling their network of their holiday plans and post holiday snaps, unaware thieves may either be lurking on their friends’ lists or alerted each time a friend likes or re-tweets their posts or photos.

Some 63% of Irish homeowners are on Facebook and Twitter, and almost 73% of these believe they know how to secure their posts.
However, just before they go away, 15.2% inform their social networks of their upcoming departure. While away, aware that their home is empty, 16.1% of homeowners tweet or post status updates on Facebook. This may just be for starters, as this does not take into account teens or other family members who are communicating with their friends.
18.5% of homeowners post pictures to their social networks while out of the country, which friends will no doubt like or comment on, informing a wider community of strangers of the empty home.

In cases where burglaries have occurred during holidays, currently 2.4% can pinpoint a status update or tweet that alerted thieves.
When asked if they trust everyone in their social network, 71.4% said they do not.
And it’s not only holidays that give insurers a cause for concern.

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Twitter gets Facebook-like Redesign

February 13th, 2014 Posted in Facebook, Media, Media Changes, Online, Social Network, Technology, Twitter No Comments

twitconMany people will start to notice a drastic overhaul in the design of their Twitter profiles, which will perhaps remind them of a rival social network. Facebook! The resemblance is uncanny. Could it be then that Twitter is readying changes to attract Facebook fans?

The makeover sees the user’s main profile image enlarged and relocated to the left above a sidebar including their bio, follow recommendations and trending topics. The cover image has also been significantly enlarged to stretch banner-style across the screen.

Ring any bells yet? Indeed this does sound like the description of a Facebook profile page and, at first glance, Twitter’s supposed new look resembles its rival very closely, while the cluster of tweets filling the right-hand timeline look like the progeny of Google+ cards and Pinterest pins.The result is a social network profile mash-up that misses the mark and leaves Twitter with no distinct qualities, or unique look. Sadly, it has become almost unrecognisable.

In the company’s Q4 earnings call monthly active users were reported to have reached 241m, a year-on-year increase of 30pc. However, this growth is not enough to satisfy investors and Twitter reportedly informed analysts that its interface is not easy for new users to get used to. Hence the new look perhaps.

Twitter has already introduced a subtler redesign for its desktop version, but this Facebook-like appearance could be the next step for attracting new users. However, it might just force old users out, as the reaction to the proposed look has been negative with many tweeting their disike towards this new facebook-like redesign.

Source: Silicon Republic

Image: Twitter

Facebook turns 10!

February 4th, 2014 Posted in Facebook, Social Media, Social Network, Social Platforms No Comments

imagesToday marks facebooks 10th birthday. The company first launched back on  February 4th 2004, and since then the companies bold and innovative young CEO Mark Zuckerberg, has taken the social media world by storm.

As many are aware, the site first began as a way to connect students from Harvard University, where Mark himself was a student. It quickly grew beyond that with Zuckerberg making it his mission to connect the world.

Today Zuckerberg opened up on his own Facebook page, sharing his thoughts on his journey so far:
“Today is Facebook’s 10th anniversary.

It’s been an amazing journey so far, and I’m so grateful to be a part of it. It’s rare to be able to touch so many people’s lives, and I try to remind myself to make the most of every day and have the biggest impact I can.

People often ask if I always knew that Facebook would become what it is today. No way.

I remember getting pizza with my friends one night in college shortly after opening Facebook. I told them I was excited to help connect our school community, but one day someone needed to connect the whole world.

I always thought this was important — giving people the power to share and stay connected, empowering people to build their own communities themselves.

When I reflect on the last 10 years, one question I ask myself is: why were we the ones to build this? We were just students. We had way fewer resources than big companies. If they had focused on this problem, they could have done it.

The only answer I can think of is: we just cared more.

While some doubted that connecting the world was actually important, we were building. While others doubted that this would be sustainable, you were forming lasting connections.

We just cared more about connecting the world than anyone else. And we still do today.

That’s why I’m even more excited about the next ten years than the last. The first ten years were about bootstrapping this network. Now we have the resources to help people across the world solve even bigger and more important problems.

Today, only one-third of the world’s population has access to the internet. In the next decade, we have the opportunity and the responsibility to connect the other two-thirds.

Today, social networks are mostly about sharing moments. In the next decade, they’ll also help you answer questions and solve complex problems.

Today, we have only a few ways to share our experiences. In the next decade, technology will enable us to create many more ways to capture and communicate new kinds of experiences.

It’s been amazing to see how all of you have used our tools to build a real community. You’ve shared the happy moments and the painful ones. You’ve started new families, and kept spread out families connected. You’ve created new services and built small businesses. You’ve helped each other in so many ways.

I’m so grateful to be able to help build these tools for you. I feel a deep responsibility to make the most of my time here and serve you the best I can.

Thank you for letting me be a part of this journey.

So what do you think, can Facebook last another 10 years? Or is it on the way out?

Image: Facebook

Facebook launches news reader app “paper”

January 30th, 2014 Posted in Apps, Facebook No Comments

imagesJust 24 hours after Facebook CEO Mark Zuckerberg promised more standalone apps in 2014, the company announced Paper on Thursday, a standalone news reader mobile app that has reportedly been in the works for years.

The new app will feature content from 19 different sections, including sports, tech, pop culture, and “LOL.” The app also has a “Newsfeed” section, which is the same News Feed users are accustomed to on the native apps, but with a new design.

Each section will have a rotating carousel of images across the top, and individual cards and stories below that image. The new app was specifically designed to look different than the native apps, and has larger images and content cards without the typical blue trim present on Facebook’s native apps.

Users will be able to select which sections they wish to subscribe to, and all content will be curated through a process that includes an algorithm and a human selection. For now, sections will not be personalized. For example, a user in San Francisco will see the same items in his sports section as a user in Chicago, although personalization could be added in the future.

The app also has a preview feature for users to see what their posts will look like before they are shared on Paper. Anything shared on Paper will also appear on that user’s Facebook News Feed in the native apps and on desktop.

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