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Former presidential candidate Sean Gallagher to speak at the Media Future conference

April 24th, 2012 Posted in Media, Media Future, Online, Politics, Public Relations, Social Media No Comments

Former Presidential candidate Sean Gallagher will speak at the Media Future conference on May 15th, 2012. It will be the first time Mr Gallagher has publicly addressed his experiences in the recent presidential election and the circumstances surrounding what happened on RTE’s Frontline programme.

Speaking today on the announcement of Gallagher’s participation in Media Future, organiser Jack Murray said: ” ‘Twittergate’ is one of the biggest media stories of the last year, or any year. We are excited that we will hear Sean Gallagher speak for the first time about what happened on the night of the last presidential debate last October.”

Mr Gallagher’s appearance will be by way of an interview that will take a unique look at his presidential election campaign and, in particular, will focus on the dramatic role social media and the Frontline debate played in the final result.

How to Book your Ticket
Phone: (01) 473 2050 and ask for Cathal

Email: cathal@mediacontact.ie

Online: Go to www.mediafuture.ie and click ‘Buy Your Tickets Now’

About Media Future

The Media Future conference will bring together the world’s leading media people, innovations and technologies.

The last 5 years have seen more change and upheaval in the media than at any point in history. Everywhere you look the traditional ways of printing, broadcasting, publishing, and communicating are exploding and being challenged by new technologies.

Media Future will chart the extraordinary transformation of the media and identify the key trends, technologies and topics that will shape the future.

Over 2 days there will be 30 speakers, and four great workshops.

It is sponsored by Dun Laoghaire Rathdown County Council, IADT, RTE, UCD Smurfit Graduate Business School, Marks and Spencer, Diageo, XM Solutions, AvTek, and Aer TV.

Our Media Sponsor is RTE Digital.

5 Twitter Seats available for Media Future

April 20th, 2012 Posted in Media, Media Future, Mediacontact.ie News, Online, Social Media, Social Network, Twitter, Uncategorized No Comments

Happy Friday Everyone!

Today, We are giving away 5 Twitter seats to the Media Future Conference on May 14th and 15th. www.mediafuture.ie

A Twitter seat will give you the exact same privileges as a standard conference ticket but it will save you €170 in the process.

What’s the catch you might ask? Really there is none, all we want you to do in return is to simply Tweet about your experience while you are there using the hashtag #mfc12

To be in with a chance of winning all you need to do is call Cathal on 01-4732050 by 5pm today Fri 20th April:

A Twitter seat will cost just €125 for the two day Conference, that’s a €170 discount.

There are only 5 places available at this rate so this offer will be operated on a first come first served basis.

Today only,@mediafutureconf is giving away 5 Twitter Seats to #mfc12 – check out http://bit.ly/JcIot0

About Media Future
The Media Future conference will bring together the world’s leading media people, innovations and technologies.

The last 5 years have seen more change and upheaval in the media than at any point in history. Everywhere you look the traditional ways of printing, broadcasting, publishing, and communicating are exploding and being challenged by new technologies.

Media Future will chart the extraordinary transformation of the media and identify the key trends, technologies and topics that will shape the future.

Speakers include some of the top people from organisations such as The Wall Street Journal, Al Jazeera, The Harvard Business Review and The Washington Post as well as some of the worlds top innovators in the digital media sector.
Over 2 days there will be 30 speakers, and four great workshops.

Media Future 2012 is sponsored by Dun Laoghaire Rathdown County Council, IADT, RTE, UCD Michael Smurfit Graduate Business School, Marks and Spencer, Diageo, XM Solutions, AvTek, and Aer TV.

Our Media Sponsor is RTE Digital.

How to Get Results from Social Media – Best Practices from Harvard Business Review

March 26th, 2012 Posted in Conferences, Course/Training, Media, Media Future, Media Tips, Mediacontact.ie News, Social Media, Social Network, Social Platforms No Comments

Published since 1922, the Harvard Business Review (HBR) is arguably the most influential business publication in the globe.

Its worldwide English-language circulation is 250,000, and there are 11 licensed editions of the magazine.

In the last 18 months the HBR has embarked on an impressive digital strategy to completely transform how it communicates with its audience.

In that time it has seen a 25 per cent growth in online subscriptions generating 7 million monthly page views. The HBR has also grown an impressive 650,000-plus Twitter followers and more than 340,000 Facebook fans, who it already polls about decisions such as which cover image to use.

This workshop will be hosted by the publisher of the Harvard Business Review, Josh Macht, and will give a unique insight into how you can learn from their digital experience.

We live in an age when everyone is tweeting, sharing, posting and talking about your content. This session will help you answer the question “What is it really worth?” and how can you plan it to be a success in your organization.

During this workshop, Josh will show you how to think strategically about social media and how to get you and your organisation focused on what truly matters when it comes to driving meaningful business growth through the web.

Highlights

* Cutting edge thinking and ideas from the Harvard Business Review
* Examples from HBR.org, which has grown its social media by more than 200 percent
*  Methods for turning your audience into an army of marketers for you Framework for thinking strategically about your top social media priorities
*  Understanding how to adapt your social media strategy given rapid innovation
*  Ideas for tapping into your entire organisation for new product offerings
Speaker Profile
Joshua Macht is the Group publisher for the newly formed Harvard Business Review Group. In this role Macht oversees the commercial activities for Harvard Business Review’s magazine, website (HBR.org), and books. He also drives new product development across all three platforms, as well as emerging technologies, under the flagship Harvard Business Review brand. In his previous role as executive director of Harvard Business Digital, he led the dramatic growth of the company’s web efforts, including entirely new areas of the site focused on emerging leaders.

“Work Life Balance” – Workshop announced for MediaFuture Conference

March 23rd, 2012 Posted in Media, Media Future, Mediacontact.ie News No Comments

Work Life Balance – Exceptional productivity at home and in the office

In the business world people are busier and under more pressure than ever. Our working day has expanded to 24 hours and we are constantly bombarded by emails, tweets, texts and mobile phone calls all of which have to be noticed and responded to.

Yet despite all this pressure, many people are less productive than ever. People can be working long hours chasing their tails, yet at the end of the day have an uneasy feeling of not being productive and not getting the important things done.

Drawing on the latest research from positive psychology, this workshop will help you understand what real productivity means and present principles that you can apply to reorient your work life so as to increase your productivity and effectiveness. Central to this is a discovery of your deepest motivation and learning to focus on what matters most and what leads to the greatest sense of satisfaction both at home and at work.

You will learn:

* Five practical principles to achieve exceptional productivity
* To understand your motivation and to align your work to what matters most to you
*  To take control of your work life so you can lead and set the agenda
* To achieve balance between your work and home life so both are satisfying to you personally

Trainer Profile

Dr John Sharry is the best selling author of ten positive psychology and self-help books including Becoming a Solution Detective and Positive Parenting. He is a weekly health columnist for The Irish Times and a regular contributor to the national media. He is Founding Director of the Parents Plus Charity and a mental health professional with over 20 years experience.

He is co-developer of the award winning Parents Plus and Working Things Out Programmes and a leading researcher in the application of technology to mental health services delivery. A renowned teacher, trainer and workshop presenter nationally and internationally, John has trained thousands of professionals in the last decade and delivered hundreds of courses and workshops. John is well known for his engaging, inspirational yet informative and practical presentation style. His practice website is www.solutiontalk.ie .

How to Book

MediaFuture 2012 is really taking shape. The 195 EUR early bird offer ends on March 30th 2012. After that they increase to 295 EUR but tickets are expected to sell out before this increase..

To book log onto www.mediafuture.ie or call Cathal on (01) 473 2050

*PLEASE NOTE OUR EARLYBIRD OFFER EXPIRES ON FRIDAY MARCH 30th @ 5pm*

3 Great Stories On Media HQ This Week

March 2nd, 2012 Posted in Case Study, Marketing, Media, Social Media, Social Network No Comments

Festival Headline Acts To Be Announced On Rory’s Birthday

The acclaimed Rory Gallagher International Tribute Festival celebrates the life and music of one of Ireland’s finest artists. In its 11th year and held in Ballyshannon, the birthplace of the man himself, the Tribute Festival is always a hot ticket and the line-up eagerly awaited by locals and fans.

This release has capitalised on the timing of what would be Rory’s 64th birthday as an ideal time to announce the 5 headline acts at the festival.

MediaBox, headed by apprentice finalist Joanne Sweeney-Burke, have shown their knowledge of social media by expertly anticipating the birthday tweets for Rory.  Their announcement then cleverly piggy-backs on the trend to create a buzz over their event amongst their primary public, Rory Gallagher fans. Read the story at

Read the Story at http://bit.ly/wf7UCY or see more from Media Box at @JSmediabox

Phone App Translates ‘Cork English’ into English!!

A fine example of well-executed social news, on Tuesday, this story from Foróige, Ireland’s leading youth organization, took like off like wildfire!

The release involves 16 year olds Austin Keane and Liam Hogan from Leap Foróige Club, County Cork who have developed an iPhone app that translates Cork English into mainstream English.

An incredible story, this is first hand evidence that a story that is new and relevant will do the work for you and promote itself.

Not only did this story receive over 1000 view in less then 24 hours but it also featured on the Rick O’ Shea show (2fm) and FYI (TV3) as well as having a feature article on popular Irish website Joe.ie

Read the Story at http://bit.ly/zCqOOn or see more at @Foroige

ISPCC welcomes Seanad motion to combat child abuse online

This week the ISPCC outlined their support of the motion by the Independent Group of Senators which calls to prevent the abuse and exploitation of children over the internet.

The ISPCC are no strangers to Social Media and have used Media HQ to its maximum potential by deciding when and where to break their own story and in their own words, by-passing traditional media.

Although this story may not be as light hearted or as ‘catchy’ as our two other featured stories. It is a newsworthy release that is relevant to both parents and Internet users.

It also uses some of the fundamental principles in great social news writing including a Twitter friendly headline, simple language and short paragraphs as well as appropriate use of lists to keep the readers attention.

Read the Story at http://t.co/YP6NgGze or see more from ISPCC at @ISPCCChildline

5 Top Tips for sharing your company’s news on Social Media

February 29th, 2012 Posted in Advertising, Facebook, Marketing, Media, MediaHQ, Mediacontact.ie News, Social Media, Social Network, Social Platforms No Comments

The social news revolution is presenting a very exciting opportunity for
organisations about how they influence what customers read about them on
social media sites.

We now consume a large proportion of our daily news on social channels.
According to Mashable an astonishing 75% of all
news in the USA is consumed through social channels
(http://mashable.com/2010/03/01/social-networks-source-news)

We started Mediahq.com in September 2011 to help businesses to
simultaneously share their stories with traditional journalists via emails,
and on social channels.

It has quadrupled our web traffic is just 4 months with hundreds of stories
receiving thousands of new eye balls through Twitter and Facebook.

But what makes a good story you might ask? Why is one a must read and
another as dull as ditch water?

Just yesterday the communications team at @Foroige, headed by @Jerome_Hughes
released “Phone APP Translates ‘Cork English’ into English!!” a story that
gained over 1000 views within hours of being published.

Thanks to Jerome’s journalistic instincts and the hard working Social Media
Research Team at Media HQ, the story also featured on the Rick O’ Shea show,
Spin SW, FYI on TV3 as well as a feature article on the popular Irish site
Joe.ie.

Here are five tips we’ve learned to to help you get more views for your
social news stories.

1. Make sure your story is Newsworthy!
No matter how much you format your text or edit your headline, be it
traditional or new media, if your public does not find the content
informative, interesting or useful you will not succeed.

2. Use a Headline that’s attractive and Twitter friendly
To use a long confusing title is shooting yourself in the foot before a
race. No matter how good your story is, you need to draw the reader in using
your title. It needs to be short and catchy enough to fit in a tweet and
needs to contain enough Keywords to be recognized by search engines.

3. Keep your Release short and to the point.
The attention of the average Internet reader is decreasing rapidly and we
must face the fact that most readers will not read a long post. Avoid
including additional info about your company as in a traditional Press
Release. Keep your story specific enough that even a skim-read is enough to
make people want to share it on social Media

4. Try and use humour
The most successful Social Media Releases are light-hearted as the reader
is encouraged to share with his/her friends or family. A serious,
disheartening story may well be read by your closest audience but it is
unlikely they will pass it on through their other networks.

5.Make sure you have a good idea!

Never underestimate the power of creativity. The Foroige story did well because it was something that the public hadn’t seen before and weren’t expecting. People will never share the same old, same old!

Newspaper readership down 2.4%

February 17th, 2012 Posted in Ireland, Journalism, Media, Newspapers, Stats No Comments

The latest Joint National Readership Survey (JNRS) has revealed that newspaper readership in Ireland has declined by a further 2.4% overall this year compared to last year.

2.89 million adults (or 81% of the adult population) surveyed at the end of 2011 had read a print edition of a newspaper during the survey period compared with 2.96 million adults the previous year.

The Irish Independent is the most read newspaper with an average daily readership of 477,000, while The Irish Times fell behind with 310,000. The Irish Daily Star grew its readership to 373,000, while the Daily Mirror also enjoyed an increase from 192,000 to 214,000.

Of the Sunday titles, the most popular is Sunday Independent with 939,000 readers followed by the Sunday World with 819,000. The Irish Sunday Mirror and the Irish Mail on Sunday saw an increase, probably due to the closure of the News of the World.

Millward Brown Lansdowne, which compiled the report, suggested there was some evidence of a tendency among readers of daily titles to shift from regular to occasional readership.

Source: The Irish Times.

Irish people love radio

February 7th, 2012 Posted in Ireland, Media, RTE, Radio, Stats, trends No Comments

The latest JNLR results have revealed that 85% of all adults in Ireland listen to the radio on a daily basis. National radio holds the majority share position in the areas of Dublin (57.1%), Multi-City areas (52.1%), and the North-East/Mid Region (51.7%). Local/regional radio is in the majority in other areas of the country.

Local radio is thriving in the country, with 40% of the local adult population tuning in, especially in the south and west. Stations with the majority share of listeners include Highland Radio, Tipp FM, Radio Kerry, and Shannonside.

RTE holds most of the top positions in the most-listened-to programmes, with Morning Ireland, Liveline, Marian Finucane and Miriam Meets among them. Ryan Tubridy has also managed to gain listeners for the first time in recent reports, adding 1,000 daily listeners.

Source: Adworld

Some interesting figures from the 2012 Irish Media Contacts Directory

December 2nd, 2011 Posted in Books, Media, Mediacontact.ie News, Uncategorized No Comments

Check out these amazing numbers about the 2012 Irish Media Contacts Directory.

It contains……

- 1,335 Media Service Organisations
- 513 Magazines
- 100 Media Experts
- 61 Regional Newspapers
- 50 Regional Radio Stations
- 46 News Picture Agencies
- 22 National Newspapers
- 7 National Television Stations

The 2012 Irish Media Contacts Directory is out now!

And guess what? If you order and pay for your 2012 directory before Friday December 9th, it will cost just €50 (plus vat and postage).  That’s a €30 discount from the normal price.

Here’s the great bit – your purchase will also entitle you to a €200 discount voucher for a new Max account on MediaHQ.com.

Order on line here

By phone: 01-4732050 and ask for Gaye (If calling from Northern Ireland please ask for Cathal)

Irish Media Contacts Directory 2012 is finally here!

December 2nd, 2011 Posted in Books, Media, Mediacontact.ie News, Uncategorized No Comments

This is it. The wait is finally over. After three months of hard work we are delighted to announce that the 2012 edition of the Irish Media Contacts Directory is complete!

If you order and pay for your 2012 directory before Friday December 9th, it will cost just €50 (plus vat and postage).  That’s a €30 discount from the normal price.

Not just that, but your purchase will also entitle you to a €200 discount voucher for a new Max account on MediaHQ.com.

Call: 01-4732050 and ask for Gaye (If calling from Northern Ireland please ask for Cathal)

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