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5 Top Tips for sharing your company’s news on Social Media

February 29th, 2012 Posted in Advertising, Facebook, Marketing, Media, MediaHQ, Mediacontact.ie News, Social Media, Social Network, Social Platforms No Comments

The social news revolution is presenting a very exciting opportunity for
organisations about how they influence what customers read about them on
social media sites.

We now consume a large proportion of our daily news on social channels.
According to Mashable an astonishing 75% of all
news in the USA is consumed through social channels
(http://mashable.com/2010/03/01/social-networks-source-news)

We started Mediahq.com in September 2011 to help businesses to
simultaneously share their stories with traditional journalists via emails,
and on social channels.

It has quadrupled our web traffic is just 4 months with hundreds of stories
receiving thousands of new eye balls through Twitter and Facebook.

But what makes a good story you might ask? Why is one a must read and
another as dull as ditch water?

Just yesterday the communications team at @Foroige, headed by @Jerome_Hughes
released “Phone APP Translates ‘Cork English’ into English!!” a story that
gained over 1000 views within hours of being published.

Thanks to Jerome’s journalistic instincts and the hard working Social Media
Research Team at Media HQ, the story also featured on the Rick O’ Shea show,
Spin SW, FYI on TV3 as well as a feature article on the popular Irish site
Joe.ie.

Here are five tips we’ve learned to to help you get more views for your
social news stories.

1. Make sure your story is Newsworthy!
No matter how much you format your text or edit your headline, be it
traditional or new media, if your public does not find the content
informative, interesting or useful you will not succeed.

2. Use a Headline that’s attractive and Twitter friendly
To use a long confusing title is shooting yourself in the foot before a
race. No matter how good your story is, you need to draw the reader in using
your title. It needs to be short and catchy enough to fit in a tweet and
needs to contain enough Keywords to be recognized by search engines.

3. Keep your Release short and to the point.
The attention of the average Internet reader is decreasing rapidly and we
must face the fact that most readers will not read a long post. Avoid
including additional info about your company as in a traditional Press
Release. Keep your story specific enough that even a skim-read is enough to
make people want to share it on social Media

4. Try and use humour
The most successful Social Media Releases are light-hearted as the reader
is encouraged to share with his/her friends or family. A serious,
disheartening story may well be read by your closest audience but it is
unlikely they will pass it on through their other networks.

5.Make sure you have a good idea!

Never underestimate the power of creativity. The Foroige story did well because it was something that the public hadn’t seen before and weren’t expecting. People will never share the same old, same old!

MediaHQ.com is here!

November 2nd, 2011 Posted in MediaHQ, Mediacontact.ie News No Comments

It’s finally here! After a long wait, our new Media HQ site went live yesterday. You can now head on over to MediaHQ.com and see for yourself what all the fuss is about. The site comes with loads of new features that will bring the Mediacontact.ie community firmly into the world of social media. We have two new packages, ‘Max’ and ‘Go Social’, to help you make the most of this, so if you’d like to know more, get in touch and we can give you a free trial. Here’s what’s different about MediaHQ.com: – Its got its own news page where all the latest releases are published – You can publish your news on our Twitter and Facebook page – You can automatically send your news to your own Twitter and Facebook pages – You can claim your own profile for your company – You can include press office contact details, including social media links and pictures – Your profile includes feeds from your blog, YouTube, Flickr, and Linkedin accounts – Other users can comment on your stories and vice versa To find out more Contact Gaye on 01 254 1845 or gaye@mediacontact.ie

MediaHQ all set to “Go Social”

September 21st, 2011 Posted in MediaHQ, Mediacontact.ie News, Search Engine Optimisation, Social Media No Comments

MediaHQ is the current online directory and press release distribution service offered by Mediacontact.ie. MediaHQ connects users with the Media through what can typically be described as traditional media forms but is now set to embrace the new era of social media.

MediaHQ.com will offer all the existing functionality of MediaHQ but in addition it will now plug into all your social media networks. As well as connecting you with traditional media forms MediaHQ.com will now connect the news story that you write with your friends and followers, as well the friends and followers of MediaHQ.com. MediaHQ.com will provide an online news platform where all users can publish their stories in one unique place; in addition each user will receive their very own customisable URL where stories will be published alongside photos, videos and other related social media content. Other users can then share and comment on your news making it a two way communication process.

The best thing about MediaHQ.com is that you can send a traditional press release and publish your story as a social media release at the same time. This site will be going live in the coming weeks so see the links below to stay in the loop!

Follow us on Twitter: @mediahqnews

Like us on Facebook: http://www.facebook.com/mediahq

New feature added to Media HQ

April 11th, 2011 Posted in MediaHQ, Mediacontact.ie News No Comments

We’ve just added a new feature to Media HQ, our online media directory and press release distribution service.

In the ‘Company Staff’ and ‘Programmes’ tabs you will now see two categories: ‘Key Staff / Key Programmes’ and ‘Other Staff / Other Programmes’.

It does exactly what it says on the tin: the most important contacts for that company will turn up at the top of the list in alphabetical order. All other contacts will appear below under the category ‘Other Contacts / Other Programmes’.

This new item will help Media HQ users in searching for contacts as the most influential people – editors, producers, correspondents and key presenters will be available at a glance without the need to scroll through every contact.

We’ll be adding people from every company listed into the ‘Key’ categories over the next few weeks. If you’d like to learn more about the various features Media HQ offers, call us on 01 473 2050 or e-mail info@mediacontact.ie

Media HQ By Numbers

March 10th, 2011 Posted in MediaHQ No Comments

We thought you might like to hear about the ongoing updates made to Media HQ on a daily basis here at Mediacontact.ie. Our system contains over 10,000 contacts (and counting), so maintaining them all is no small task. We check contact information, job titles, biographies and social media links every day to keep it all up to date.

So far this year, we have made a total of 2,270 updates to the system.  That’s an average of:

-       756 updates every month

-       189 updates every week

-       38 updates every day

-       5 updates every hour

-       1 update every 12 minutes

As well as keeping existing contacts up to date, we constantly add new people, publications and programmes to our database too. Between the beginning of January 2011 and today, we have added :

-       821 individual contacts

-       85 newspaper columns

-       63 companies (publications, websites, etc.)

-       34 radio programmes

-       13 newspaper supplements

That’s a grand total of 1,016 new additions to the database in 69 days, !

Don’t forget you can help us out in keeping all the details as accurate as possible; if you spot any mistakes use the flag tool or get in touch with us and we’ll sort it out as soon as possible.

Have a good day.

How to build a social media campaign with Beth Granter 20th July 2011 Dublin

March 1st, 2011 Posted in Course/Training, MediaHQ, Mediacontact.ie News, Social Network, Social Platforms No Comments

Our most popular social media course ‘How to Build a Social Media Campaign’ will take place again on 20th of July.

We ran the course in January gone and everyone was so happy with it we’ve decided to run it again. You can check out the testimonials and evaluations from January’s attendees here:
http://www.mediacontact.ie/blog/2011/02/03/delegates-evaluate-beth-granter-on-social-media-course-this-week/

If you want the chance to get social media training from one of the best trainers in the industry, book now before it is sold out again.

Book here: http://www.mediacontact.ie/details-conference-87.html

The course is designed for experienced communicators who want to learn how to integrate social media into their public relations strategy. If you are currently involved in building a social media campaign, or if you will be in the future, you will get enormous benefit from this course.

It is a focused, one-day masterclass about how to build a social media campaign from the bottom up, from setting out your campaign strategy, to implementing it and everything in between, such as reputational issues when building a social media campaign, the cost of building a social media campaign, and there will be a live demo on how to use research tools.
Continue reading »

Our popular PR on a Shoestring course returns on April 6th to Dublin

March 1st, 2011 Posted in Course/Training, MediaHQ, Mediacontact.ie News, Public Relations No Comments

We’re running our sell out course PR on a Shoestring again on the 6th of April in Dublin.

The course is designed for people who want to maximise their profile in the Ireland by generating increased publicity through traditional and online public relations, and marketing.

You can view testimonials from previous attendees of this course here: http://www.mediacontact.ie/blog/2011/01/24/public-relations-masterclass-pr-on-a-shoestring-8th-march/

3 ways to  to book
Online: http://bit.ly/f3lXcn
Phone: 01 473 2050
Email: evelyn@mediacontact.ie

The course covers:
How the media works in Ireland.
How to set communications objectives for your business.
How to build a PR campaign.
How to write a winning press release.
How to create a great picture and how to use it.
How to prepare a media list and send a media release at the right time.
How to be creative in your approach to the media.
Continue reading »

Mediacontact.ie Christmas Competition

December 1st, 2010 Posted in MediaHQ, Mediacontact.ie News No Comments

We have a fantastic Christmas competition offer for readers of this blog.

This year we are giving away five 12-month subscriptions to our online Directory Media HQ. Each prize is worth €1,000.

Media HQ is the most revolutionary communications tool to hit Ireland for decades. You can access the details of every journalist in Ireland and send press releases from your own email address from any computer in the World.

It has 5 times more information than the Irish Media Contacts Directory and includes details such as the Facebook, Twitter, LinkedIn, and Wikipedia entries of journalists and media organisations. It would nearly make tea for you!

How to enter the Christmas Competition:

To be in with a chance to win, all you have to do is spend €70 with Mediacontact.ie between today and December 22nd 2010. One easy way to do that is to order and pay for your 2011 Irish Media Contacts Directory. You can purchase that here.

On December 23rd we will be picking out the lucky winners. If you’re not in, you can’t win.

PR on a shoe string – How to make your business famous

November 24th, 2010 Posted in Media Tips, MediaHQ, Mediacontact.ie News No Comments

On Jan 19th 2011, we are organising a communications course with a difference. ‘PR on a shoestring’ is our first ever course that matches our media training expertise with Media HQ – our online media directory and press release distribution service.

The course is designed for people who want to maximise their profile in the Ireland by generating increased publicity through traditional and online public relations, and marketing.
Continue reading »

Journalist’s Facebook, Twitter, LinkedIn and Wikipedia all now on MediaHQ

September 14th, 2010 Posted in MediaHQ, Mediacontact.ie News No Comments

As part of our recent revamp of MediaHQ, we will be uploading as many points of contact as we can for each journalist on the system. So if a journalist is on Facebook, Twitter, LinkedIn and Wikipedia, we’ll have the details on their profile.

This way you can see what journalist have been talking about and sharing online , read their biography, and then contact them. So the cold call won’t ever feel so chilly again! Check out John Murray’s entry here.

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