February 7th, 2012 Posted in LinkedIn, Online Game, Online Games
We’re well used to Farmville, Cityville and the like by now – in fact playing games on Facebook seems like an entirely natural (if time consuming) activity, given the social nature of it. But a game for Linkedin? That’s new…
AXA have launched a direct business insurance service for small businesses, and to go with it they’ve created the first Linkedin-specific game. It’s designed to encourage small businesses (especially new ones trying to stake a claim) to ‘think about taking risks and what they need to ensure they climb the ladder of opportunity’.
The game is based on the classic Snakes and Ladders. Users log in with their Linkedin ID, play the game and then compare scores with peers in their network. It’s the first Linkedin game we’ve seen, but will it work, given that Linkedin is a business-oriented, straight-faced kind of site? Let us know your thoughts.
Source: Paratus
May 13th, 2011 Posted in Apps, Campaign, Case Study, Charity, Facebook, Games, Online Game, Public Relations, Social Network
The RSPCA along with Nixon McInnes have created a great campaign around the new voluntary code of practice for the labelling of pork and pork products. They wanted to find a new way to provide families and young urban professionals with welfare information and shopping advice. The objectives were to increase consumer awareness of the welfare issues for farmed pigs, and educate consumers about labels that point to higher welfare.
It all sounds fairly conventional so far, but the approach taken was anything but. Having originally intended to create a blog, they soon abandoned that idea and developed an interactive Facebook game on the theme of pig welfare instead. Players make words by moving pigs with letters on their backs into the slots on the top of the screen. Fun pig facts also help players learn to learn more about the animals and their welfare. The game was paired with a Facebook page dedicated to the campaign as well as advertisements and a ‘twibbon’ campaign.
Within two months the game had been played by 5,684 people and the campaign page had gained 1,601 ‘likes’. As intended, the game acted as a stepping stone to the real welfare message as 2,543 click-throughs to the page came from the game. It’s even more proof that social media is an excellent way of engaging with your target audience and getting your message out there.
Source: Nixon McInnes
May 9th, 2011 Posted in Advertising, Apps, Games, LinkedIn, Online Game, Online Games, Social Media, Social Network, Viral
The people at Volkswagen have long been pros at creating great viral ads; in February there was ‘The Force’ commercial, last year they gave us ‘The Fast Lane’, and let’s not forget the ‘Un-pimp Your Ride’ series a few years ago. This time however, they’ve moved onto social networks with the Volkwagen Passat LinkedIn Challenge.
The campaign is currently running in the Netherlands and is called ‘LinkedOut’. It’s an app and is based on the idea that the new Passat is as full of features as your LinkedIn profile is full of information. To be in with a chance of winning the car, LinkedIn users must challenge their friends, the objective being to have the strongest profile in the country.
Points are awarded for education, experience, recommendations and connections. The more points you get, the bigger your head gets (literally!), until one person is declared ‘out’ and the other ‘in’.
The game makes great use of the LinkedIn API and is the first branded LinkedIn game to reach the market. Watch a fun demo of the game here.
Source: Viral Blog
April 26th, 2011 Posted in Games, Online Game, Online Games, Virtual
Chromaroma is a cool new role-playing ga
me is taking the streets of London by storm – or more specifically, the public transport system. Described as an automated version of Foursquare, the game is played out as commuters travel the city with their Oyster Cards.
Using data stored on the card, points are amassed with every journey taken via the Tube, bus, or Boris Bikes, as well as undertaking missions as a team or as an individual. Extra points are awarded for travelling outside rush hour or for getting off a stop early and walking. The overall objective is to ‘win’ stations.
Produced by Mudlark and launched last November, the game currently has around 3,000 users. The makers hope to conisder sponsorship opportunities in the not-too-distant future and possibly expand it to other European cities.
Source: Digital Buzz
June 1st, 2010 Posted in Advertising, Great Ideas, Marketing, Online Game, Youtube
We’re really looking forward to the A-Team Movie. So in our quest to watch the HD trailer, we came across this pretty cool YouTube / Google Earth mashup game where you can watch the trailer and then drive the A-Team van through Google Earth (while still inside YouTube) cities. The aim of the game is to complete a number of simple tasks, like crashing, jumping .etc to unlock exclusive videos. While this feels pretty clunky, and Google Earth is still seriously raw in this format, we love the tech mashup side of this and can’t wait to see more innovative (and hopefully higher quality) promotional concepts inside of YouTube. Click here to check out the A-Team YouTube game.
Source: SocialMediaConsultancy.nl
