Two ‘financially crippled’ university students have donated their faces to the world of advertising for a year to pay off their loans. Ross Harper and Ed Moyse are literally selling their bodies by allowing companies to advertise on their face for a day.
Each day is a different product/company, which the two boys paint on themselves before wandering around various London localities, uploading photos and videos on their website BuyMyFace.com as proof.
They want to sell all 366 days, with prices starting at £1 and rising each day. As intended, the idea has turned viral and is spreading across the Internet. You can view their calendar and their gallery so far here. Check them out on YouTube, Twitter and Facebook too.
Have you seen any cut and bruised celebrities in the news lately? Well you’re about to, thanks to a new four-week campaign by the ISPCC.
Their latest poster campaign launched last week and features a series of Irish celebrities depicted with wounds to their faces, in an effort to raise awareness of mental and physical bullying of children.
Louis Walsh, Jedward, actress Saoirse Ronan and MTV presenter Laura Whitmore are among the faces of the campaign and are also acting as ambassadors for the charity for its duration. Westlife member Mark Feehily, who is also an ambassador, is said to have developed the concept.
The celebrities involved were chosen, not only for their current popularity, but also because they have each suffered at the hands of bullies during their childhood. The images are paired with such slogans as ‘Imagine if every child went to sleep without fearing what the next day would bring’.
At present the ISPCC are receiving 2,300 calls per day, many of which relate to both mental and physical bullying and the consequences they produce, and have seen a huge increase in calls since the campaign launched.
Wonderbra, the brand renowned for cleavage, Have launched their latest traffic-stopping bra with its first ever 3D billboard poster. The billboard, unveiled in London at Waterloo station, was created to launch Wonderbra’s new bra – the Full effect.
Dublin Zoo begins a new outdoor advertising campaign this week, which will be integrated with its Facebook page.
The ads, devised by media agency Clear Blue Water, has images of colourful animals and insects such as butterflies, spiders and peacocks. Each will have a dedicated space for visitors to stand and have their picture taken.
Dublin Zoo is asking the public to upload their photographs to the Dublin Zoo Facebook page www.facebook.com/DublinZoo?ref=search ‘‘This is the first time we have embarked on an interactive outdoor campaign,” said Veronica Chrisp, marketing manager at Dublin Zoo.
“We are delighted with the creative Clear Blue Water has produced on what was a very limited budget. This is part of a wider marketing strategy to promote Dublin Zoo in what has already been a very successful year.”
Bulmers has kicked off an extensive above-the-line campaign to promote its recently launched berry cider variant with the completion of live art installations at two sites in Dublin and one in Cork by the Secret Wars cultural movement.
The Bulmers Berry ‘Undergrowth Movement’ outdoor campaign, which includes bus sides, isites and ambient elements, features three concepts – Hair, Tattoo and Vine – all carrying the strapline ‘An Undergrowth Movement’.
The concepts were created by advertising group Young Euro RSCG and creative design agency Monorex in conjunction with their artists, as an interpretation of an undergrowth movement.
(The top billboard can be found on Botanic Road in Glasnevin and was done by Kilkenny artist and friend of Mediacontact.ie Mick Minogue, and the bottom imagine was completed by London artist DiscoTeck and can be found in Terenure.)
Also, as part of the campaign the lads at Monorex and DiscoTeck have created “An Undergrowth Movement’ viral which stars UK beat box champion ‘Reeps One’. Continue reading »
A lone billboard in rural Minnesota, USA just scored major points for creative thinking. The sign has a picture of former President Bush and the caption “Miss Me Yet?” which we assume is some sort of insightful rural Minnesotan political commentary. The billboard may have been getting tons of media attention, especially on the internet, but as far as we’re concerned anyone who really does want Bush back has a few screws loose!
Driving while on your mobile phone awareness campaign
A high incidence of driving accidents in Kuwait were attributed to drivers’ having been distracted by their mobile phones. Wataniya Telecom, the second-largest mobile operator in the country, wanted to do their part to instill safe behaviors in mobile customers – using a hands-free headset, while still potentially distracting, is nowhere near as dangerous as actually holding or dialing a mobile phone while in motion.
To communicate this message, Wataniya placed giant smashed mobile phone replicas near its billboards, where it would look at first like yet another car had gone off the road and only at second glance reveal itself to be a huge phone. The visual meaning was clear, even before drivers read the text on the billboard, and a law soon passed that made it mandatory to wear a headset while operating a motor vehicle. [via DirectDaily] Continue reading »
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y students have donated their faces to the world of advertising for a year to pay off their loans. Ross Harper and Ed Moyse are literally selling their bodies by allowing companies to advertise on their face for a day.
The concepts were created by advertising group Young Euro RSCG and creative design agency 
