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Searching for .GIFs made easy.

February 4th, 2013 Posted in Facebook, Latest Trends, Search Engine Optimisation, Tumblr, Twitter No Comments

GIFs have risen in popularity over the last few months and are used daily on most forms of social media from Facebook to Twitter to Tumblr.

Even though thousands are being shared on such sites it can be hard to find the perfect .GIF for a particular event but there is now a website that has made it easier.

Giphy.com is the new search engine for finding the .GIF you need. This simplistic website has categories of .GIFs to make searching easier. All users need to do is type in what topic they are looking for e.g. #dancing or #film and the search results bring up several popular .GIFs.

You can check it out here.

Source: Mashable.

Facebook’s New Search Engine.

January 16th, 2013 Posted in Facebook, Search Engine Optimisation, Social Media, Social Network, Social Platforms No Comments

Graph Search is Facebooks new addition to the site which was unveiled by CEO abnd founder Mark Zuckerberg.

The internal search engine allows users to focus on particular items within their social graph.

Here are the main improvements:

1. Questions can be asked in sentence form e.g. Which of my friends live in…

2. Results are based on interaction, meaning closer friends appear higher up.

3. Search can be based on stories or photos users have liked.

4. Phrases in search can be linked e.g. Friends in… Who like…

5. Search for local businesses that friends liked and approved.

According to Facebook users privacy won’t be affected. It says the main function of the improvement is to make new things easier to find, while what was already available is the only thing that can be viewed.

Graph Search, which was launched in beta today, is limited for now to focusing on people, photos, places and interests.

The search will also use Microsoft Bing if results aren’t deemed useful to users.

Mark Zuckerberg also stated that Google won’t have access to Facebook results as talks between the two companies have ended.

Source: Mashable.

Image: Facebook.

SEO in a Nutshell

July 17th, 2012 Posted in Infographic, Internet, Search, Search Engine Optimisation No Comments

For anyone who is not quite sure what SEO is, or how to go about applying it to your online activities, here is a handy infographic, courtesy of Rise Interactive. Here are the main facts in a nutshell:

SEO stands for Search Engine Optimisation and is the process of increasing your website’s rankings on search engine pages, ie where it appears in a list of Google search results.

92% of internet surfers use search engines frequently, and 80% only look at organic search results and ignore paid search ads.

Impressions are the number of times a site appears when relevant search queries are put into search engines. Visits are the number of people who actually click on and go to your site after they see your search results. The two together comprise your ‘click through’ rate.

While 18.2% of Google searchers will visit the number 1 site listed, only 1.04% will visit the site listed tenth.

Check out the infographic here.

Source: PR Daily

Twihards get bitten by Hackers

November 15th, 2011 Posted in Film, Internet, Search Engine Optimisation No Comments

Fans of the Twilight movie franchise are in for a shock if they decide to google certain topics relating to the final film release of the series, ‘Breaking Dawn’. Norton by Symantec have warned the largely teenage fanbase not to search for phrases like ‘nude pictures of Taylor Lautner’, ‘Twilight true love’ or ‘Robert and Kristin kissing’ as unidentified hackers have planted malicious software in common searches (otherwise known as SEO poisoning).

When clicked, the poisoned links can automatically unleash viruses and keylogging programs onto your device, be it a smartphone, computer or tablet.

A Norton spokesperson said ‘We have seen a spike in these poisoned search results with the impending release of the movie, and expect even more Twilight related poisoned search results, scams and spam as the curiosity continues to peak.’

Source: Silicon Republic

MediaHQ all set to “Go Social”

September 21st, 2011 Posted in MediaHQ, Mediacontact.ie News, Search Engine Optimisation, Social Media No Comments

MediaHQ is the current online directory and press release distribution service offered by Mediacontact.ie. MediaHQ connects users with the Media through what can typically be described as traditional media forms but is now set to embrace the new era of social media.

MediaHQ.com will offer all the existing functionality of MediaHQ but in addition it will now plug into all your social media networks. As well as connecting you with traditional media forms MediaHQ.com will now connect the news story that you write with your friends and followers, as well the friends and followers of MediaHQ.com. MediaHQ.com will provide an online news platform where all users can publish their stories in one unique place; in addition each user will receive their very own customisable URL where stories will be published alongside photos, videos and other related social media content. Other users can then share and comment on your news making it a two way communication process.

The best thing about MediaHQ.com is that you can send a traditional press release and publish your story as a social media release at the same time. This site will be going live in the coming weeks so see the links below to stay in the loop!

Follow us on Twitter: @mediahqnews

Like us on Facebook: http://www.facebook.com/mediahq

How to manage your online reputation using SEO

June 28th, 2011 Posted in Google, Internet, Online, Search Engine Optimisation No Comments

It sounds complicated, but Search Engine Optimisation (SEO), i.e getting the right things to show up in Google search, really doesn’t have to be. All it takes is a few easy steps to start managing your online reputation and using SEO to your advantage.

1. Google Yourself. If something negative shows up, find out who posted it and see if it can be removed (if you posted it yourself, problem solved). Then use Google’s URL removal tool to ensure it doesn’t turn up as a cached copy or snippet in search results.

2. Push positive content up the list. To make positive content appear first on the list, you should proactively publish useful, relevant and agreeable content about yourself and your business (not just ‘X is great’). One useful way to do this is through social networks, which always carry great SEO power.

3. Drive traffic. Create an ‘identity hub’ that links to all your content. Claim a domain name and mention your name in it as often as possible. Provide lots of links to your content as Google considers each link a ‘vote’ for the site – the more there are the higher up it will appear. Keep it regularly updated too.

4. Use tools. Using any of the following tools will help to automate the process and cut out a lot of work for you. Brand-Yourself if an online reputation tracker that also helps you create positive content. Vizibility allows you to pre-select the information you want displayed in search results.

Google have created a handy document about how to manage your personal information online. Read it here.

Source: Mashable

Google introduce the +1 button – their version of the ‘Like’ button

April 8th, 2011 Posted in Facebook, Google, Search Engine Optimisation No Comments

Well, here comes Google’s first real shot at Facebook, introducing the +1 button, essentially, Google’s own “like” button and a step into social that will start appearing for people who have joined the experiment in Google Labs. The +1 button will hit search results from this week, allowing people to “+1″ search results, leaving a visual recommendation for your friends to see.

This button provides a few things for Google, firstly, a dramatic increase in “Google Profile” setups (something that just really hasn’t performed well) that really needs to hit a critical mass to have the same social acquisition effect that Facebook is enjoying.

Secondly, it’s about ad targeting data… Facebook are now clear leaders in terms of display ads, and will dominate over the next few years while they are the only ones letting advertisers leverage user-defined profile information to develop highly targeted ad campaigns, Google doesn’t have this, and they need it to compete in a social world.

Then comes the SEO puzzle, what impact will hundreds of +1′s have on your page ranking? Is this going to become another “click fraud” style issue? And don’t forget all the recommendation engine’s Google could pull out of it, and how they could mine that social data… Exciting times are ahead this year, so make sure you join the +1 button experiment here. More on this another day!

(Source: DigitalBuzz)

5 common SEO mistakes

February 15th, 2011 Posted in Search Engine Optimisation No Comments

Do you make these common search engine optimisation (SEO) mistakes? Entrepreneur Neil Patel highlights five SEO pitfalls and how to avoid them.

#1: You can be rich, but not filthy rich … in anchor text
The best way to boost your rankings is to build rich anchor text links. For example, if MashMedia wants to rank well for the term “Media Conference” I need to get other websites to link to MashMedia.

When convincing these sites to link to me, I ideally want them to link with the phrase Media Conference as the link text instead of my company name, MashMedia.

If more people link to you with the keyword you want to rank for as  the anchor text of the link, your rankings will start sky rocketing for  that keyword.

But what you may not know is that if you get too many links that are  rich in anchor text, your rankings will drastically drop after a while.  So you have to rotate the anchor text up and ideally make it natural.

In essence, having rich anchor text is good, but it can’t be too rich. You should try to keep your anchor text rich for less than 10% of your  links.

#2: Don’t ignore internal pages
When you are optimising your website for search engines, although  it’s common for you to optimise the code on all pages of your website,  for some reason you tend to forget about building links to your internal  pages.

Your homepage is important, but having 100% of your links to your homepage is really unnatural.

You should try to make sure that 80% of your links, if not more, are  going to internal pages. And the best way to do this is to make sure  your internal pages have really good content.

What you’ll notice when your internal pages start to get more links,  the ranking of your homepage will also start going up. It’s because  search engines don’t just try to evaluate where you should rank on a  page-by-page basis, but they also look at your website as a whole. This  is why sites like About.com and Wikipedia rank for millions of terms.
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