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Google changes privacy policies

February 7th, 2012 Posted in Google, Internet, Online, Search No Comments

Privacy on the internet is a hot topic these days, and an issue that won’t go away any time soon. What with SOPA, PIPA, ACTA, and anything else you can think of, we’re set to see a host of sites changing their privacy policies.

Google is one of the first to do this. Believe it or not, the search engine has over 60 privacy policies because of the many products and features it offers. What it has done now is condense all of them into one single policy document that will take effect on March 1st. Here are the most important points:

Google collects information about you in two ways. Either you give it when you sign up for a Google account, or it collects it when you use its services. In the latter case, this refers to the websites you visit, how you interact with ads, what device you’re using, where you are, and what you’ve Googled.

This information is then used by Google to improve its products and deliver more relevant content. It tailors search results and ads and records communications between you and it, or keeps a record of your language preferences.

You can review and update your personal information by editing your ad preferences, adjusting how your profile appears to others, controlling how your information is shared, or removing it altogether.

You will still have to give consent for Google to share your information with anyone outside the company. The exceptions are if your account is managed for you by a domain administrator like Google Apps, or if there are legal reasons your information must be shared with a third party.

Here’s a tidy summary of the policy from the horse’s mouth.

Source: Hubspot

The Trouble with Google…

January 6th, 2011 Posted in Google, Internet, Online, Search No Comments

Google users have hit out at the search engine giant for the enormous amount of spam to be found when searching for reviews of consumer items.

An article in the Guardian cited users who tried to purchase or review items such as dishwashers and iPhone cases but the results were inundated with spam. “Google has become a snake that too readily consumes its own keyword tail,” said Paul Kedrosky.

Many users, it seems, will consider abanonding Google if the current trend continues, meaning that, according to the Guardian at least, they need to implement a new method to reduce it.

Source: The Guardian.

Bieber and Chatroulette get them Googling

December 14th, 2010 Posted in Google, Latest Trends, Search No Comments

For anyone interested in search, you’ve got to check out the Google Zeitgeist data showcasing the biggest things in search through 2010. This year, they’ve taken the Google Zeitgeist to a whole new level, with a great video and interactive data visualisation to complement the insights search data that spans across everything from general search, to sports, entertainment, food (where masterchef became champion), maps, people, translations and more.

I’m sure many people will hate to see that Justin Bieber topped the fastest rising entertainment-based search, while Chatroulette beat Apple’s iPad as the fastest rising search term of 2010. On the flip side, MySpace Layouts made the top 10 fastest falling search terms, along with Swine Flu and New Moon! Click here to check out the interactive data visualization.

(Source: DigitalBuzz)