This September we are running two seperate 3-hour Social Media Masterclasses which will be happenining on the 19th and 21st September in Dublin.
These courses have been a huge success so far with over sixty different companies booked on each course already.
19th September – How to build a tribe online – Using political marketing to grow followers for your business with Ewan McIntosh. Harold’s Cross Education Centre, Auditorium.
21st September – Facebook for Business – How to get the most out of the world’s biggest social network with Katie Moffat. Harold’s Cross Education Centre, Auditorium.
Both courses are highly relevant at the moment and it’s a great opportunity to learn from two of the best trainers in the business.
Communications guru Ewan McIntosh co-directed the digital media campaign of the Scottish National Party (SNP) which lead to a majority win in the election earlier this year that, in theory, the voting system was set up to avoid.
Katie Moffat is an independent consultant who has worked in the PR and digital industries for over 15 years, she has extensive experience of devising and implementing integrated communications strategies for a wide range of clients across a variety of industries and sectors including agencies, B2C, B2B, arts and public sector.
You can book here or contact Cathal on 01 473 2050.
How to build a tribe online
From Barack Obama’s historic win in the 2008 American Presidential election to the recent stunning victory by the Scottish Nationalist Party, online marketing is playing an essential role in major political campaigns.
This two-hour masterclass will show you how to utilise the tools of any successful political campaign to build an online following for your business.
It will be given by communications guru Ewan McIntosh who co-directed the digital media campaign of the Scottish National Party (SNP) which lead to a majority win in the election earlier this year that, in theory, the voting system was set up to avoid.
Digital media is too often treated as being of service to other parts of a marketing machine, but McIntosh shows what happens when you make it a core piston of your campaign’s engine.
From the starting point of what digital media spaces are out there, to which ones work best for specific purposes and exploring how they fit with traditional media and marketing, by the end of this three hour masterclass you will have a clear next step for your organisation’s strategy for finding the people who want your product or service already, and reaching out to those who don’t know it yet.
This course will cover:
- Why every idea is a campaign and every campaign wants to become a movement
- The Seven Spaces of Digital Media
- Which spaces work best for different types of customer relationship
- The importance of finding a clear vision
- How to communicate vision through digital media
- Constructing an integrated strategy that empowers a tribe
- Matching the pace and rhythm of a campaign to go faster than any competitor could ever match
- Telling the story: the importance of narrative
- How “the digital person” can raise their profile and stop being of service to the rest of the organisation, and start being its core piston.
Facebook for Business
You may be one of the 500 million people that uses Facebook to keep in touch with their friends but do you know how to use it effectively for your business? If not then come along to this workshop which will cover the ‘what, why and how’ of successfully using Facebook for business.
From the basics of setting up a Facebook page, to building your community (friends) and through to the more advanced side of using apps and customising your page.
Katie Moffat is an independent consultant who has worked in the PR and digital industries for over 15 years, she has extensive experience of devising and implementing integrated communications strategies for a wide range of clients across a variety of industries and sectors including agencies, B2C, B2B, arts and public sector.
This course will cover
Setting up:
- Difference between a Facebook profile / a page / a group / event
- Setting up your Facebook page
- Getting a custom Facebook URL
- Getting started with content & updating the page
- Some important dos and don’ts
- Resource: who should run your Facebook page? how often should you update?
Developing your Facebook presence:
- Building your community (getting people to ‘like’ your page)
- Customising your page
- Using Facebook apps
- Integrating Facebook into your marketing strategy
- Case studies – which businesses are using Facebook successfully
social network of the moment. It will celebrate its second birthday in March and recently hit the 3 million user mark. Founded by designer Evan Sharp, it’s an invite-only platform with the mission to ‘connect everyone in the world through the things they find interesting’.
On Monday afternoon Ewan McIntosh (@ewanmcintosh) appeared on the ‘Today with Pat Kenny‘ show speaking about a masterclass he’s giving for us on September 19th entitled “How to build a tribe online.” Tickets are just €95.
