Content is King - How to create exceptional blogs, videos and podcasts
This is a conference for anybody who wants to learn exciting new things about how to create winning websites, viral movies, compelling blogs, and outstanding podcasts.
It is sponsored by the Guinness Storehouse, where the conference will be held, and chaired by leading Irish journalist John Murray, presenter of ‘The Business’ show on RTE Radio One.
We have an inspiring mix of international and domestic speakers who will be giving excellent presentations and engaging in lively panel discussions.
We'll be looking at several successful viral videos, and exploring what it is that gives them that viral ‘je ne sais quoi’.
We will be attempting to answer the million dollar question ‘What makes a video go viral?’ and you will hear from Irish Youtube phenomenon Sophie Merry talk about how a dance in her friend’s back garden made her famous.
We will also be premiering a quirky movie created especially for the conference and asking the experts, 'Will it go viral?'
When and Where
Date: 17th November 2009 Time: 8.30am – 3.20pm Venue: Guinness Storehouse, Dublin 8
Guinness Storehouse® is delighted to host Mediacontact and its Content is King conference. The "Home of Guinness" is an exciting and unique conference and events venue, with capacities for up to 300 conference delegates and 2000 event guests. http://www.guinness-storehouse.com/en/Index.aspx
How to Book Your Place
Book Now: email newmedia@mediacontact.ie for a booking form, or phone (01) 473 2050.
Conference costs: €395 per person
Third attendee gets 60% discount
What's Happening?
1. Create a famous blog
Find out from the UK’s leading social media expert Will McInnes how to build a dynamic and impactful blog for your organization.
2. What makes a winning website
Internet expert Krishna De talks about how to project your website on social media sites.
Hear from Tom Hayes from award-winning Irish company Lightbox about how to create a website with maximum impact.
3. Making it big on YouTube
How do movies go viral? What is the essence of success when it comes to YouTube.
- Phil Scott, Vice President, Consumer Digital Group, Kodak will unveil some of the latest digital technologies to hit the market, as well as chart how Kodak has embraced the digital revolution.
4. Podcasting to an audience of thousands
Podcasting guru Joe Conway outlines 10 tips for success when you are making your own podcasts.
5. Case Studies
See the world premier of “Growing up is Optional” a bespoke movie created especially for the conference. We will be asking the experts 'Will it go viral?'
Irish Youtube phenomenon Sophie Merry talks about how a dance in her friend’s back garden made her famous.
Who should attend?
➢ Marketing, media, public relations and communications professionals.
➢ Journalists, sub editors, writers.
➢ Owners of small to medium sized businesses (SMEs).
➢ Charities and voluntary organisations.
➢ Media, marketing, and journalism students.
➢Anyone who needs to sell directly to consumers online.
Learning Outcomes
By the end of this conference, participants will:
➢ Know the secrets of great blogging, and how to implement them for maximum impact.
➢ Have learned key points about how to make a website more user-friendly.
➢ Understand the impact of viral movies and how to make them work for you.
➢ Know how to create a podcast.
➢ Have practical tips about how to integrate social media into a marketing and communications plan.
Conference Agenda and Speakers
08.30 – 09.00 Registration and morning refreshments
Chair: John Murray, RTE Radio One
John Murray is a regular presenter of RTÉ Radio One’s flagship current affairs programme, Morning Ireland, and also presents the weekly business and personal finance show, The Business, on Sunday mornings at 10am.
He has worked as adviser to Mary Harney TD. during her leadership of the Progressive Democrats. He was appointed Deputy Government Press Secretary and Head of the Government Information Services in 1997 when the Party went into Government with Fianna Fail.
His first book, Now That’s What I Call Jargon was published in October 2008.
Session 1 : How to make an impact online – websites, blogs and social media
How to produce a winning website - Tom Hayes, Lightbox Digital
Tom Hayes is currently the CEO of Dublin based web agency Lightbox Digital and leads the project development of this young and growing company. He has worked in the web development arena in a number of roles for the past 10 years in Dublin and Brussels and has considerable experience in the design and development of commercial web-based applications.
Prior to starting Lightbox he worked as the web development manager for an online information company and as an in-house project manager in a financial services company. He holds a Business Studies degree from Trinity College and Post Graduate qualifications in new business development, sales management and project management.
So much more than just a blog, widgets and mash ups too - Practical tips on how to shape your online presence - Will McInnes, Nixon McInnes
Will Mc Innes is evangelical about all things social media, but more important than that, he is a talented and inspiring translator. He monitors the geeky early adopter activity online and translates the concepts for marketers desperate to know how to apply these new online techniques to better engage with their audience.
Through his work as Managing Director at Nixon McInnes, he helps organizations to think differently about the web, with winning results that give them a marked advantage over their competitors.
Practical Applications and case studies in social media marketing and communications - Krishna De www.krishnade.com
Krishna De http://www.krishnade.com is an award winning brand engagement, digital marketing and social media author, mentor, professional speaker and commentator.
Her expertise in digital influence, social media and communications is featured in several books including World Wide Rave, published by Wiley, 2009 and The Career Doctor: How To Get And Keep The Job You Want published by Currach Press, 2009.
Morning panel discussion with:
Tom Hayes, Managing Director , Lightbox Digital
Will McInnes Director, Nixon McInnes
Krishna De www.krishnade.com
11.00 Morning refreshments
Session 2: How to create videos and podcasts that stick
Podcasting – 10 tips to achieving success - Joe Conway, Digicast
Joe Conway graduated from UCD with a B.Comm. in 1983. He spent over 20 years in the software industry in a variety of roles. In 2005, seeing the emerging Podcasting industry, he decided to start Digicast and specialise in the production of digital media specifically for the web.
Digicast specialises in producing audio and video for web distribution and works with companies such as O2, FBD, IBEC, enhancing their websites with both audio and video content. It also provides training to companies and organisations who want to take the production of digital media in house.
From film to digital - how new technology is transforming communications - Phil Scott, Kodak
Philip H. Scott, Director of Marketing, World Wide Digital Capture and Devices, and Vice President, Consumer Digital Group, Eastman Kodak Company.
Phil has been a key player in the digital transformation of Kodak, and in his current role he has world wide marketing responsibility for Kodak’s portfolio of digital cameras, pocket video cameras, digital frames and accessories businesses.
While in this role, Kodak held #1 market share position for digital cameras in the US and for digital picture frames in several key countries in Europe and the US.
How to make a winning video – boosting your viral and guerilla PR, Colin Hetherington, Zoo Digital
Colin Hetherington has been involved in digital marketing for the last 11 years. He started out with i-traffic in San Francisco back in 1999. From there he came back to Ireland to work in Pigsback.com. In 2006 he established the Dublin office of agency.com.
Colin set up ZOO. Digital online advertising agency in 2008 and currently works with clients including the European Commission, LYNX, Dove, safefood, ZozzyTV.com and Magnet Networks.
Mid-morning panel discussion with:
Joe Conway Managing Director, Digicast
Phil Scott Vice President, Consuer Digital Group, Kodak
Colin Hetherington, Zoo Digital
1 - 2 pm: Lunch and Networking
Session 3: Viral Movie Case Studies
How a back garden dance became a global sensation - Groovy Dancing Girl aka Sophie Merry, http://www.youtube.com/watch?v=Sr2JneittqQ
Sophie Merry is a Dublin-based animator whose ‘Groovy Dancing Girl’ videos have received over 6 million views worldwide on sites like Youtube and DailyMotion. As a result of this, she became spokesmodel for French clothing company Etam, who developed the videos into a global advertising campaign running in 51 countries.
She is currently working on her first short film with her production company Bandytoaster Productions, which will premiere at the Darklight film festival in October.
Viral Movie Experiment - Growing up is optional by Micheal Lovett, playright and Richard Doyle, Creative Productions
See the world premier of a bespoke movie created especially for the Content is King conference, by playwright Micheal Lovett and Richard Doyle from Creative Productions, www.creativeproductions.ie
Afternoon panel discussion with:
Richard Doyle and Michael Lovett Growing up is optional
Sophie Merry Youtube star
Will McInnes Director, Nixon McInnes
Phil Scott Vice President, Consumer Digital Group, Kodak
3.30 Conference closes