Facebook for business - how to get the most out of the world's biggest social network

15 Feb 2012 , Harold's Cross Education Centre, Dublin 6w - Trainer is Katie Moffat , 6PM - 9PM

Introduction

Facebook for business - how to get the most out of the world's biggest social network

Date: 15th February          Time: 6pm - 9pm
Venue: Harold's Cross Education Centre, in the grounds of Our Lady's Hospice

You may be one of the 500 million people that uses Facebook to keep in touch with their friends but do you know how to use it effectively for your business?
 
If not then come along to this workshop which will cover the 'what, why and how' of successfully using Facebook for business.
 
From the basics of setting up a Facebook page, to building your community (friends) and through to the more advanced side of using apps and customising your page.
 
This course will cover
 
Setting up:

- Difference between a Facebook profile / a page / a group / event
- Setting up your Facebook page
- Getting a custom Facebook URL
- Getting started with content & updating the page
- Some important dos and don'ts
- Resource: who should run your Facebook page? how often should you update?
 
Developing your Facebook presence:

- Building your community (getting people to 'like' your page)
- Customising your page
- Using Facebook apps
- Integrating Facebook into your marketing strategy
- Case studies - which businesses are using Facebook successfully

About the trainer:

Katie Moffat is an independent consultant who has worked in the PR and digital industries for over 15 years, she has extensive experience of devising and implementing integrated communications strategies for a wide range of clients across a variety of industries and sectors including agencies, B2C, B2B, arts and public sector.  

Katie is passionate about the way in which new and emerging technologies can help companies to communicate more effectively with their target audiences and believes firmly that all businesses need to understand the fundamentals of online reputation management.

She advises organisations on the development of proactive online campaigns as well as ongoing strategic social media policies.
Katie is also a shareholder and director at children's drama franchise business Pyjama Drama {www.pyjamadrama.com} and a trainer for digital marketing experts Econsultancy {http://econsultancy.com} . She blogs at http://prandsocial.com and is @katiemoffat on twitter.

Cost: €89 per person

Here is what previous attendees of the course thought of it:

"Katie Moffat was a fountain of knowledge and very much enjoyed the course."
Emma Harney, Entertainment Architects

"Very Comprehensive, easy to follow step by step guide on how to use Facebook to enhance Business opportunities."
Catherine Walsh, Grayling PR

"I always come away from these courses excited about the possibilities it has opened up and with big plans to implement these great ideas."
Maeve Flynn, RTE

"Katie Moffat provided a helpful, practical and insightful workshop on Facebook for Business. Great information in relation to Facebook competitions."
Lynn Hutchinson, Waterford Institute of Technology

"I felt quite confident I knew lots about Facebook but I learned a lot and really enjoyed the day, very thought provoking!"
Maire O'Sullivan, University College Cork

"Excellent course, very informative, buzzing with ideas."
Eilis Bennett, Rosemont Educational Foundation Ltd.

"Relevant, Interesting, Great Speaker, Informative and engaging."
Sinead O'Moore, Language

Programme

This course will cover
 
Setting up:

- Difference between a Facebook profile / a page / a group / event
- Setting up your Facebook page
- Getting a custom Facebook URL
- Getting started with content & updating the page
- Some important dos and don'ts
- Resource: who should run your Facebook page? how often should you update?
 
Developing your Facebook presence:

- Building your community (getting people to 'like' your page)
- Customising your page
- Using Facebook apps
- Integrating Facebook into your marketing strategy
- Case studies - which businesses are using Facebook successfully

Trainers

Katie Moffat
Independent Consultant in PR and Digital industrries

Katie Moffat is an independent consultant who has worked in the PR and digital industries for over 15 years, she has extensive experience of devising and implementing integrated communications strategies for a wide range of clients across a variety of industries and sectors including agencies, B2C, B2B, arts and public sector.  

Katie is passionate about the way in which new and emerging technologies can help companies to communicate more effectively with their target audiences and believes firmly that all businesses need to understand the fundamentals of online reputation management.

She advises organisations on the development of proactive online campaigns as well as ongoing strategi c social media policies.
Katie is also a shareholder and director at children's drama franchise business Pyjama Drama www.pyjamadrama.com and a trainer for digital marketing experts Econsultancy http://econsultancy.com.

She blogs at http://prandsocial.com and is @katiemoffat on twitter.]]>

Book Now

Cost: €89 per person

Group discount offered on 3 or more attendees.

The price includes:

Tea/coffee on arrival with tasty biscuits :)
Networking break with Tea/coffee and tasty cake from the Corner Bakery in Terenure.

Cancellation Policy
Cancellations must be made in writing no  later than  21 days prior to  the conference. An admin fee will be  charged for all  cancellations, to be deducted from any refund  or  invoice. No  cancellations can be made within 20 days of the course  but  a  replacement delegate can be nominated. No delegate is permitted  to   attend without prior payment being made. Bookings are not confirmed    until payment is received.

Exhibition Stand Package
If you are interested in having a stand at  the  course please  contact Cathal Kealey on cathal@mediacontact.ie

Partners

Get involved

Could your services help organisations to better communicate their message to the media? Would you benefit from a day face-to-face with  public relations, advertising, marketing and communications professionals seeking solutions to the challenges facing the media in the future? If so, you should contact Jack Murray for a  chat about becoming a commerical partner of this course.

To find out  about what is available, from pre-event to on-the-day  exposure, please contact Jack either on jack@mediacontact.ie or call  01 473 2050.

Why Get Involved With A Mediacontact.ie Course?

• We can guarantee a highly influential audiences of  media  professionals.
• Each conference has been planned and researched up to  six months in  advance so we will be discussing the topics that matter.  
• We feature hosted networking opportunities to  maximise your time  
• You will have the opportunity to meet your customers face-to-face and generate quality leads without cold calling.

Venue

Contact Us

Contact Mediacontact.ie:

Mediacontact.ie
8 Greenmount House
Greenmount Office Park
Harold's Cross Road
Dublin 6W
Tel: (01) 473 2050
Fax: (01) 473 2049
E-mail: info@mediacontact.ie

Conference Brochure

Please Download Conference Brochure here in PDF format: