PR on a shoestring, A masterclass with Jack Murray in how to make your business famous - Belfast
23 Aug 2012 , The Park Inn Hotel, Belfast , 09:00 - 17:00
Introduction
Please note that this course is strictly limited to 12 people due to its practical and interactive nature.
PR on a Shoestring - A masterclass in how to make your business famous
Date: August 23rd 2012 Time: 9am - 5pm
Venue: The Park Inn Hotel, Belfast
Course Profile: 1 day masterclass in public relations and the media in Ireland.
Course Content: Have you ever seen a positive item about a business on television, or in a newspaper, and wondered how to get free media coverage for your business?
This one-day course has been designed to equip you with the necessary skills and technology to effectively communicate your business through the media.
The training will start by helping you to define what is unique about your business, and how to define your communications objectives. You will learn how to identify and communicate with your target audience. We will look at how best to prepare a media list and how write an effective media release, as well as examine the dos and don'ts of talking to journalists.
We will examine case studies of businesses that know how to use the media to successfully communicate their green credentials to their target audience. In particular, we will talk about being creative and original when devising a media strategy.
Course Highlights
- 50 page course workbook, with detailed notes on all the topics covered.
- Exclusive introductory rate for first time subscribers to MediaHQ
Attendees of the course also get to avail of an exclusive first time subscribers offer on a 12-month subscription to Media HQ, the complete online press office. See the 'Book Now' tab for more information.
Target Audience:
The training course is suitable for people who want to maximise their profile in the Irish market by generating increased publicity for their business through traditional and online public relations, and marketing.
For the first time ever the course includes an option to buy a 12-month subscription to Media HQ – Ireland’s definitive online media database and press release distribution service.
The course will cover:
- How the media works in Ireland.
- How to set the communications objectives for their business.
- How to organise a PR campaign.
- How to write a great press release.
- How to prepare a media list and send a media release at the right time.
- How to create great picture and how to use them.
- How to contact the media and get them interested in your business.
- How to be creative when approaching the media.
- How to integrate social media into your PR plan.
Price Information
Training only: €245 [£191]
Training plus subscription to Media HQ: add €450 + VAT = €695 + VAT. [£544]
(Full price of Media HQ, the complete online press office: €850 + VAT.)
Media HQ is the most comprehensive Irish media contacts database in the country, including 20,000 contacts with journalists' biogs, social media links, tv and radio programme details and schedules. It's also a press release distribution service whereby you can send your press releases to our media lists and your own media lists from any computer anywhere in the world.
You will also receive training on how to use Media HQ and you can find further details here.
Here is what previous attendees of the course thought of it:
PR on a Shoestring is an excellent course I really enjoyed it and learned a lot. The more I think about it, the more I feel I got from it - it takes a day or two to absorb all the information!! I will be recommending to all and sundry.
Máire Flynn, The Tannery Restaurant
A one-day fast-track to understanding the main principles of PR and social media in Ireland. Jack delivers a lively and energetic performance, which leaves you enthusiastic about tackling your own PR objectives. I also enjoyed the mix of theory, practical case studies, group feedback and videos - great course!
Elaine Watters, Elaine Watters Photography
The day was very informative, helpful and made public relations a lot clearer and more structured in my mind. I really enjoyed the practical exercises - they really got me thinking ‘outside the box’.
Franziska Fehr, Progressio Ireland
The course surpassed my expectations – it was challenging and engaging while also being very informative, fun and interesting. Very good value for money.
Holly Cowman, Mary Immaculate College, Limerick
Probably the most knowledgeable and well-prepared presenter I’ve ever seen.
Phillip O’Connor, Eblana Communications
Jack was excellent; the course covered so much in one day. The course provided a clear overview of effective PR tools and it was really refreshing to see how different approaches can be used.
Jane McGarrigle, Fianna Fail
I found the day very productive. I feel very refreshed and brimming with ideas on how to do our PR more efficiently.
Caitriona Gleeson, Safe Ireland
I loved the exercises that Jack gave us – I’ve done lots of training in Ireland but never did any exercises like these before – they were completely original.
Holy R, Dochas
Programme
Morning Session
- An overview of the course.
- How the media works in Ireland - What is news?
- Group session to look at the issues and perspectives of each course participant.
- A case study.
- Setting your communications goals.
Late Morning Session
- How to write a media release.
- How to prepare a media list.
- Being creative is the essence of success.
- Why a picture is worth 1000 words – How to organize a great photocall.
Afternoon Session
- Group PR Plan Exercise.
- Generating great ideas.
- One-on-One training on Media HQ.
Classroom session
- Case studies
- Group work
- One-on-one preparation.
Trainers
Jack Murray
Managing Director
Mediacontact.ie (@mediaflash)
Jack Murray is one of Ireland’s leading communications experts. He is the Managing Director of Mediacontact.ie – Ireland’s leading media intelligence and training company. Jack has over 15 years experience in marketing, journalism, and media relations.
In 2006 he purchased the Irish Media Contacts Directory - the definitive Guide to the media in Ireland. Over the last six years he has moulded the Directory into Mediacontact.ie, a media publishing, training company that acts as an information hub for media services in Ireland.
He founded the internationally renowned Media Future conference and developed MediaHQ.com, the online media directory, press releases distribution and story sharing service.
Book Now
Price Information
Training only: €245 [£191]
Training plus subscription to Media HQ: add €450 + VAT = €695 + VAT. [£544]
(Full price of Media HQ, the complete online press office: €850 + VAT.)
Media HQ is the most comprehensive Irish media contacts database in the country, including 20,000 contacts with journalists' biogs, social media links, tv and radio programme details and schedules. It's also a press release distribution service whereby you can send your press releases to our media lists and your own media lists from any computer anywhere in the world.
You will also receive training on how to use Media HQ and you can find further details here
Cancellation Policy
Cancellations must be made 21 days prior the course and an admin fee of €75 + VAT will be charged for all cancellations, to be deducted from any refund or invoice.
No cancellations can be made within 20 days of the course but a replacement delegate can be nominated. No delegate is permitted to attend without prior payment being made. Bookings are not confirmed until payment is received.
Partners
Venue
This conference takes place at: The Park Inn Hotel, Belfast
The Park Inn Hotel, Belfast.
4 Clarence Street West
Belfast,
County Antrim
BT2 7GP
Contact Us
Contact Mediacontact.ie:
Mediacontact.ie
8 Greenmount House
Greenmount Office Park
Harold's Cross Road
Dublin 6W
Tel: (01) 473 2050
Fax: (01) 473 2049
E-mail: info@mediacontact.ie
Conference Brochure
Please Download Conference Brochure here in PDF format:
Trainers
Jack Murray
Managing Director
Mediacontact.ie (@mediaflash)
