How to use Linkedin to grow your Business: a training course with Jack Murray

18 Sep 2012 , Education and Research Centre, Our Lady’s Hospice and Care Services, Harold’s Cross, Dublin 6W , 10:00 - 16:00

Introduction

Places on this course are limited to just 10 people.

How to use LinkedIn to grow your business – a training course with Jack Murray

Date: Wed 18th September 2012        Time: 10am - 4pm

Venue:  Education and Research Centre, Our Lady’s Hospice and Care Services, Harold’s Cross, Dublin 6W

LinkedIn is the world’s number one social media site for business, with 150 million users worldwide and over 600,000 users in Ireland.
 
After the success of our recent half-day masterclasses, we are now running a full-day course that will teach you how strategically leverage your LinkedIn profile to grow your business.

The course is suitable for anyone with a basic understanding of how LinkedIn works, and who wishes to use it to benefit their business. If you didn’t attend the first session, don’t worry – there will also be a quick review of the basic features.
 
The course will show you how to strategically leverage your Linkedin network for business growth.

Course Highlights include:

• Perfecting your profile
• Tips for effecting networking
• How to maximise the return from your network
• Advanced search and finding users outside your network
• How to find, join and make an impact in groups
• Setting up and running your own groups
• Communication channels: direct & group messages, inmails, status updates etc
• Useful applications (events, polls, Company Buzz, and more)
• LinkedIn Answers
• Upgrades explored
• Managing your time effectively

Testomonials

“A great way to find the true benefits of the LinkedIn Network - Information was specific, relevant and easily absorbed.”
Derek O’Brien, The Baby Company

“The course was very informative with excellent real life LinkedIn examples. There were so many clever ideas presented that I would never have thought of. Excellent.”
Mairead Cassidy, Bord Bia

“How to use LinkedIn to grow your business has given me the knowledge and actionable skills to implement various LinkedIn projects for my company.”
Robert Carey, Law Library – The Bar Council of Ireland

“Jack is very personable and easy to listen to. He made the presentation interesting and relevant by drawing on his own LinkedIn success stories.”
Una McShane, ACCA

Cost: €295

The price includes:

• Lunch: a variety of sandwiches with crisps and tea/coffee.
• A tea/coffee break with a light snack
• Course notes and related course materials

Course Agenda
A quick review of the basics
*importance of profile completion

Profile enhancements through applications
* Embedding Presentations
* Embedding video
* Links to important documents

Groups
* How to find, join and make impact in groups
* Build a community by setting up and running your own group

Searching
* How to use the advanced search facility
* Finding users outside of your network

Effective communication channels
* Direct messages
* Group messages
* Inmails
* Introductions
* Status updating

Useful Applications
* Amazon reading list
* Events
* Polls
* Company Buzz
* Tweets
* Blogging apps

Upgrades Explored
* Is it really worth it?
* Every feature evaluated
* Managing your time effectively
*  Visibility schedule

Jack Murray is one of Ireland’s leading communications experts. He is the Managing Director of Mediacontact.ie – Ireland’s leading media intelligence and training company. Jack has over 15 years experience in marketing, journalism, and media relations.
 
 In 2006 he purchased the Irish Media Contacts Directory - the definitive Guide to the media in Ireland. Over the last six years he has moulded the Directory into Mediacontact.ie, a media publishing, training company that acts as an information hub for media services in Ireland.
 
He founded the internationally renowned Media Future conference and developed MediaHQ.com, the online media directory, press releases distribution and story sharing service.
 
Murray has been using Linkedin for four years and has over 1100 contacts in his personal network. Mediacontact.ie uses Linkedin as a strategic marketing tool to manage relationships and reach new customers. The Mediacontact.ie group has over 1000 members, with 25-30 new sign ups each week.

Programme

A quick review of the basics
*importance of profile completion

Profile enhancements through applications
* Embedding Presentations
* Embedding video
* Links to important documents

Groups
* How to find, join and make impact in groups
* Build a community by setting up and running your own group

Searching
* How to use the advanced search facility
* Finding users outside of your network

Effective communication channels
* Direct messages
* Group messages
* Inmails
* Introductions
* Status updating

Useful Applications
* Amazon reading list
* Events
* Polls
* Company Buzz
* Tweets
* Blogging apps

Upgrades Explored
* Is it really worth it?
* Every feature evaluated
* Managing your time effectively
*  Visibility schedule

Trainers

Jack Murray
Managing Director
Mediacontact.ie (@mediaflash)

Jack Murray is one of Ireland’s leading communications experts. He is the Managing Director of Mediacontact.ie – Ireland’s leading media intelligence and training company. Jack has over 15 years experience in marketing, journalism, and media relations.

In 2006 he purchased the Irish Media Contacts Directory - the definitive Guide to the media in Ireland. Over the last six years he has moulded the Directory into Mediacontact.ie, a media publishing, training company that acts as an information hub for media services in Ireland.

He founded the internationally renowned Media Future conference and developed MediaHQ.com, the online media directory, press releases distribution and story sharing service.

Book Now

Cost: €295

The price includes:

• Lunch: a variety of sandwiches with crisps and tea/coffee.
• A tea/coffee break with a light snack
• Course notes and related course materials

Partners

Get involved

For commercial opportunities at this course please email cathal@mediacontact.ie

Venue

Contact Us

Contact Mediacontact.ie:

Mediacontact.ie
8 Greenmount House
Greenmount Office Park
Harold's Cross Road
Dublin 6W
Tel: (01) 473 2050
Fax: (01) 473 2049
E-mail: info@mediacontact.ie

Conference Brochure

Please Download Conference Brochure here in PDF format: