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Social Newsmaker Cork : How to tell your story Online

05 Mar 2013 , Brookfield Health Complex, UCC, Cork , 09:00 - 13:30

Introduction

Social newsmaker – How to tell your story online.

The aim of this half-day conference is to create 100 new social newsmakers in Cork.
 
In the last five years, a revolutionary shift has taken place in the way we consume news. The news is now finding us directly through social media.
 
According to a recent study by the Wall Street Journal’s digital network, 75% of all online news in the USA is now sourced through social media sharing.
 
Are you, and your organisation, prepared for this change?
 
Or do you just send press releases to the traditional media?
 
Do you want to know how you can become part of the social news revolution?
 
Over the last 3 years we developed MediaHQ.com and now share hundreds of stories every week through social media and traditional emails to journalists. We know how it works and want to share it with you.
 
*** The ticket price for this event also includes a 3-month subscription to MediaHQ.com Go social to help you implement what you will learn. ***

Event Details:

Social News Explosion: We will examine the phenomenal growth of social news, and identify the current trends and online tools to help you create great social news.
 
Skills & Know How: We will teach you the practical skills and necessary know-how that's needed to create these social messages.
 
Case studies: You will hear case studies from four Irish organisations who excel in the art of social storytelling. These speakers will be announced shortly.
 
How to share stories: You will be taught how to effectively share your stories on Social Media. Once the content of a message is created, the hard work isn’t over. Too often people wonder why their story doesn't gain the traction they anticipate.
 
Target your audience: This session will teach you how to break down the message, segment your audience, choose the relevant network(s) and distribute it at the best possible time in order to get noticed.
 
Rapid Fire Case Studies: We finish with the Mediacontact.ie "Pecha Kucha" sessions where 6 companies will present for 6 minutes each about their contribution to Social News. Each presentation will consist of 20 slides with just 20 seconds of elaboration allowed per slide.

We are now accepting applications for this "Pecha Kucha" competition, If you would like to enter for a chance to speak live at the event please click here.

Highlights:
 
Creating great content
- Introduction to digital story telling.
- The death of the traditional press release.
- Why online conversations have taken over from the press release.
- The social news release, the beginning of a process.
- What makes people trust social news sources?
- How to make your story clickable?
- Four guest speakers on social storytelling
 
Sharing your story online
- Understanding how to use technology to tell a story.
- The power of Facebook and Twitter.
- How can you influence your social news?
- How social news impacts on commerce.
- What are great social news tools.
- The Mediacontact.ie "Petcha Kutcha" sessions

Itinerary
9.15 - 9.45         Social News an introduction –  Jack Murray (@mediaflash), Managing Director Mediacontact.ie
 
9.45 – 10.00         Case Study – Iarnrod Eireann, Barry Kenny
Barry Kenny
Corporate Communications Manager
Irish Rail (@irishrail)
 
10.00 – 10.15         Case Study – Comedian Colm O’Regan
Colm O'Regan (@colmoregan)
Author and Comedian
Irish Mammies (@irishmammies)

10.15- 10.45         How to make great social news success – Jack Murray

10.45 – 11.00         Case Study – Irish Defence Forces, Denis Healy
Denis Hanly
Chief Military Spokesperson
Irish Defence Forces (@defenceforces)

11.00 – 11.15         Case Study – Cully and Sully.
Elaine Doyle (@missdoyle2u)
Marketing Campaign Manager
Cully & Sully (@cullyandsully)

11.15 – 11.45         Networking Break.
 
11.45 – 12.15         How to build a platform and share social news – Jack Murray
 
12.30 – 13.15         The Pecha Kucha sessions:
5 companies presenting for 6 minutes and 40 seconds each:
 
* Adriaan Bartels  General Manger, Cliff House Hotel (@CliffHouseHotel)
* Eoin Heffernan: Graphic Designer, Bee For Battens (@BeeForBattens)
* Fiona Kearney: Director, Lewis Glucksman Gallery (@glucksman)
* Michael Walsh: Marketing Director, Dubarry of Ireland (@Dubarry_com)
* Brian Paterson: Head of I.T & Social Media, The Secret Garden Centre (@_secretgarden_)

What delegates thought of Social Newsmaker on Nov 22nd 2012:

“Great use of time, great speakers, Great content, Great value”
Emma Jane Morrissey, Irish Heart Foundation

“Great event, interesting and informative. Excellent mix of speakers and attendees.”
Emma Jane Morrissey, Irish Heart Foundation

“Informative & Engaging, Excellent Case Studies and Speakers. A very worthwhile event.”
Keith O'Connor, Gorta

“Not only was this Conference informative but the interval provided a stellar networking opportunity.”
Eva Hall, Irish Film & Television Network

“Very Interesting, an inspirational course. Thank you!”
Liz Favilli, Coeliac Society of Ireland

“An inspirational morning. Thanks.”
Liza Crotty, ClapHandies

“Very thought provoking in terms of idea generation”
Niamh Quinn, Quinn Communications.

“A very Innovative approach to learning”
Maresa Hempenstall, Revenue Press Office

“Genuinely helpful and informative training experiences which are great value for money”
John Walsh, WOC Media

“I took a lot of new information away with me. I now have lots of great ideas on how to use Social Media to tell our story.”
Kathy McKenna, Irish Cattle and Sheep Farmers Association

“Very good overview of the pros and cons of Social Media. Thought provoking and most encouraging. Many thanks.”
Geraldine Clare, Irish Skin Foundation

“Really enjoyable and engaging”
Linda Coyne, Radiological Protection Institute of Ireland

“Very informative. Got a lot of useful and helpful information out of the course”
Eleanor Hall, Eleanor Hall Jewellery

“Informative and Engaging”
Pat McIntyre, Sound PR

“Excellent, I learned a lot and I thought I knew it all.”
Patricia Delaney, I-Believe

“Great insights on social media with expert opinions, which creates value for any customer-driven company.”
Ross Pullen, Heritage Ireland

Cost: €99

The price includes:
* Course notes and related course materials
* A tea/coffee break with a light snack

For more information or to Book:
Call:       01 473 2050 and ask for Cathal
Online:  Simply click the 'Book Now' button below
Email:    cathal@mediacontact.ie

Programme

Itinerary

9.15 - 9.45         Social News an introduction –  Jack Murray (@mediaflash), Managing Director Mediacontact.ie
 
9.45 – 10.00         Case Study – Iarnrod Eireann, Barry Kenny
Barry Kenny
Corporate Communications Manager
Irish Rail (@irishrail)
 
10.00 – 10.15         Case Study – Comedian Colm O’Regan
Colm O'Regan (@colmoregan)
Author and Comedian
Irish Mammies (@irishmammies)

10.15- 10.45         How to make great social news success – Jack Murray

10.45 – 11.00         Case Study – Irish Defence Forces, Denis Healy
Denis Hanly
Chief Military Spokesperson
Irish Defence Forces (@defenceforces)

11.00 – 11.15         Case Study – Cully and Sully.
Elaine Doyle (@missdoyle2u)
Marketing Campaign Manager
Cully & Sully (@cullyandsully)

11.15 – 11.45         Networking Break.
 
11.45 – 12.15         How to build a platform and share social news – Jack Murray
 
12.30 – 13.15         The Pecha Kucha sessions:
5 companies presenting for 6 minutes and 40 seconds each:
 
* Adriaan Bartels  General Manger, Cliff House Hotel (@CliffHouseHotel)
* Eoin Heffernan: Graphic Designer, Bee For Battens (@BeeForBattens)
* Fiona Kearney: Director, Lewis Glucksman Gallery (@glucksman)
* Michael Walsh: Marketing Director, Dubarry of Ireland (@Dubarry_com)
* Brian Paterson: Head of I.T & Social Media, The Secret Garden Centre (@_secretgarden_)

 

Speakers

Adriaan Bartels
General Manger
Cliff House Hotel (@CliffHouseHotel)

Adriaan Bartels is the General Manger of The Cliff House Hotel, a five-star, privately owned luxury hotel located in Ardmore Bay Co. Waterford.

Adriaan is a Masters graduate of Hospitality Management from DIT and has over 23 years in the hotel managerial industry since graduating in 1989. He became General Manager of the Cliff House Hotel in 2008 and is accredited with establishing the hotel’s reputation for precision and old-world service delivered with characterful Irish warmth.

Adriaan was born in Kitale, in Kenya but has quickly become one of Ireland’s best known hotel managers due to his understanding of standards, and of personal communication.

Barry Kenny
Corporate Communications Manager
Irish Rail (@irishrail)

Barry joined Iarnród Éireann in 1994 and has spent his career with the company in the communications area.

Best known for representing the company in the broadcast and print media, Barry is also responsible for a number of areas including social media policy and development and liaison with public representatives, as well as media relations.

Barry enjoys travelling the world and has a keen interest in sport and current affairs.

Brian Paterson
Head of I.T & Social Media
The Secret Garden Centre (@_secretgarden_)

Brian Paterson is the co-owner of The Secret Garden Centre. Included in his the many roles is that of the self appointed title of  'Head of I.T & Social Media'. Brian also practices part time as a social worker.

The Secret Garden is an award winning eco friendly boutique garden centre based in Newmarket, Co Cork. The Secret Garden celebrated it's 10th year in 2012 and has developed it's online eco gardening shop, tea room and events.

Colm O'Regan
Author and Comedian
Irish Mammies (@irishmammies)

Comedian, bestselling author and broadcaster, hailing from the small Co. Cork village of Dripsey, Colm’s debut book ‘Isn’t it well for ye: The book of Irish Mammies’ is already a bestseller and was nominated for an Irish book award.

It sprang from the equally successful @irishmammies twitter account which Colm authors. Set up in early 2012, the account has more than 62,000 followers making it one of the top 40 accounts in Ireland.

He also writes a weekly column for The Cork News and has written for The Irish Times, Irish Independent, The Sunday Times, Sunday World and the Examiner.

 

Denis Hanly
Chief Military Spokesperson
Irish Defence Forces (@defenceforces)

Denis Hanly is the Chief Military Spokesperson for the Irish Defence Forces. Having had a long career of military service that includes stints in Lebanon, Kosovo and Afghanistan, he is now responsible for developing and implementing the Irish Defence Force's strategic communications policy. He also lectures on communications to internal and external courses at post graduate level. 

Elaine Doyle
Marketing Campaign Manager
Cully & Sully (@cullyandsully)

Elaine Doyle completed a Masters in Food Marketing in UCC in 2007 whilst also developing cullyandsully.com. The website went onto win best FMCG website and best overall website that year at the Golden Spider awards.

Next stop was New York to work on the publicity team at Tourism Ireland, managing PR programmes across the United states. On return to Ireland, Elaine had a brief stint with Robert Robert's in Dublin managing their Beverage and Sauce Portfolio (Tea, coffee, Wagamma's, Nando's to name but a few) before accepting a scholarship to undertake a PhD in Marketing in UCC.

During this time Elaine conducted a number of marketing campaigns with Cully & Sully including the award winning 'Chef Factor' and 'Ireland at lunch'. The latter was recently selected by Facebook as a case study on how to successfully develop your business page.

Eoin Heffernan
Graphic Designer
Bee For Battens (@BeeForBattens)

Eoin Heffernan, an expert in brand identity design and design for print and interaction, is speaking on behalf of ‘Bee for Battens’ at Social Newsmaker Cork.

Eoin is an honours graduate of Graphic Design from Croydon College in the UK and is currently partner in Trigger Communications, a graphic design studio based in Galway. He is also a part-time lecturer in Athlone Institute of Technology to students of BA in Design (Communications) and BA (Hons) Design in Digital Media.

‘Bee for Battens’ is a charity founded in 2010 by Tony and Mary Heffernan that provides parents, families and all those affected by Battens Disease in Ireland with a support, networking, and a credible source of information.

The charity also promotes research into the management of Battens Disease, publishes results, and furthers the learning on how to tackle the disease. They also lobby Government/Health Boards/HSE on the behalf of families and offer bereavement support. 

Fiona Kearney
Director
Lewis Glucksman Gallery (@glucksman)

Fiona Kearney is the Director of the Lewis Glucksman Gallery. In this position she has curated Living/Loss: The Experience of Illness in Art, Modern American Painting from the NYU Art Collection; The Year of the Golden Pig: Contemporary Chinese Art from the Sigg Collection and the award-winning Through the Looking Glass: Childhood in Contemporary Photography.

Throughout her academic and professional career, Fiona has received several distinguished awards including the designation of college scholar by UCC, the NUI Prix d'Honneur from the French Government, a UCC President’s Award for Research on Innovative Forms of Teaching, a Fulbright scholarship and the Jerome Hynes Fellowship on the Clore Leadership Programme. She is currently a member of the Arts Council of Ireland.

Michael Walsh
Marketing Director
Dubarry of Ireland (@Dubarry_com)

Michael Walsh, Marketing Director and Co-Owner of Dubarry of Ireland, is speaking at the Social Newsmaker conference in Cork.

Dubarry of Ireland celebrated their 75th anniversary in 2012 with the opening of a new flagship store in College Green, Dublin. Having established itself in Ireland as a household name for footwear, Dubarry embarked on an ambitious strategy to target the Premium Performance Lifestyle sector initially with footwear and more recently clothing, bags and accessories in a number of key international markets. The opening of the flagship store had a dual purpose, to present its full international collection to Irish consumers and to test a retail concept that could be taken into other international markets.

In 2011, recognising the importance of Digital Marketing, Dubarry employed a full time specialist in this area and have subsequently rolled out a new standardised international web platform including social media with localised adaptation and SEO activity.

Michael Walsh joined Dubarry in 1995 from AT Cross Writing Instruments having previously lived and worked in the Middle East for 5 years. A commerce graduate from UCG, he has specialised in export marketing. The company has seen its business split move from 90:10 Domestic:International in 1995 to 15:85 in 2012.  Walsh, along with his fellow Irish directors and shareholders, lead an organisation turning over €20 million per annum with 38 employees in Ballinasloe, County Galway, 11 in the UK and 10 in the US. 

Book Now

Cost: €99

The price includes:
* Course notes and related course materials
* A tea/coffee break with a light snack

For more information or to Book:
Call:       01 473 2050 and ask for Cathal
Online:  Simply click the 'Book Now' button below
Email:    cathal@mediacontact.ie

 

Partners

University College Cork

University College Cork

This Conference is run in association with University College Cork (UCC):

Founded in 1845, UCC is one of Ireland’s most prestigious universities. It boasts a vibrant, modern campus containing a range of unique cultural and historical attractions, with a student experience second to none in Ireland. UCC ranks in the top 2% of universities worldwide (QS World University Rankings 2012). It is home to c.14000 undergraduate students, c.4000 Masters and PhD students,
c.2000 part-time students in Adult Continuing Education, and c.3000 international students, representing 100-plus countries worldwide. A learning community where the student is at the heart of everything, the campus is located a mere ten minute walk from the heart of Cork city, a former European Capital of Culture and listed as a top ten location in the Lonely Planet guide (2010).

From the legacy of the first professor of Mathematics at UCC, George Boole (1815-64), who is famous for his Boolean Algebra which forms the basis of digital computing systems, to the recent acquisition of The Great Book of Ireland (Leabhar Mór na hÉireann), UCC remains an overwhelmingly positive force nationally and internationally for excellence in teaching, learning and research. It is Ireland’s first Five-Star university (QS Stars 2011), and it became the world’s first Green Flag Campus for third-level institutions in 2010, awarded by An Taisce and the Foundation for Environmental Education, reflecting its environmental friendliness. It is also the world’s first third-level institution to be awarded the ISO 50001 standard in energy management. Emerging among the top three universities from a packed field of 215 global competitors, UCC has also recently been recognised fo its exceptional work in the area of environment-friendly university management by the Universitas Indonesia (UI) Greenmetric World University Ranking system.

UCC is active across multiple social media platforms, including Twitter (c10,000 followers), Facebook (c10,000 fans), YouTube, LinkedIn and Storify.

From a recent survey of 2011 UCC graduates, over 50% of undergraduates responded that they went directly into employment and 70% of postgraduates entered employment on graduation. Most of the remaining students continued onto further study. 85% of graduates in employment reported that they were working in Ireland (93% in Ireland or the UK). UCC in itself is one of the larger employers in the region, with c.3,000 people employed. UCC has established 10 campus companies in past 5 years, which currently employ 110 people.

UCC offers over 120 degree and professional programmes in the Humanities, Business, Law, Architecture, Science, Food and Nutritional Sciences, Medicine, Dentistry, Pharmacy, Nursing and the Clinical Therapies. UCC researchers collaborate with close to 700 of the world’s top universities across 110 countries, with research income for the past five years totalling over €401 million

The Irish Examiner

The Irish Examiner

The Irish Examiner Newspaper is the official Media partner for this Conference.

The Irish Examiner Newspaper provides daily news, sport and business news for Ireland and beyond.

For more information please go to www.irishexaminer.com

 

Get involved

For commercial opportunities at this event please call 01 473 2050.

Venue

This conference takes place at: Brookfield Health Complex, UCC, Cork

For additional information on the venue please click here.

Contact Us

Contact Mediacontact.ie:

Mediacontact.ie
8 Greenmount House
Greenmount Office Park
Harold's Cross Road
Dublin 6W
Tel: (01) 473 2050
Fax: (01) 473 2049
E-mail: info@mediacontact.ie

Conference Brochure

Please Download Conference Brochure here in PDF format:

Speakers

  • Adriaan Bartels
    General Manger
    Cliff House Hotel (@CliffHouseHotel)Speaker
  • Barry Kenny
    Corporate Communications Manager
    Irish Rail (@irishrail)Speaker
  • Brian Paterson
    Head of I.T & Social Media
    The Secret Garden Centre (@_secretgarden_)Speaker
  • Colm O'Regan
    Author and Comedian
    Irish Mammies (@irishmammies)
  • Denis Hanly
    Chief Military Spokesperson
    Irish Defence Forces (@defenceforces)Speaker
  • Elaine Doyle
    Marketing Campaign Manager
    Cully & Sully (@cullyandsully)Speaker
  • Eoin Heffernan
    Graphic Designer
    Bee For Battens (@BeeForBattens)Speaker
  • Fiona Kearney
    Director
    Lewis Glucksman Gallery (@glucksman)Speaker
  • Michael Walsh
    Marketing Director
    Dubarry of Ireland (@Dubarry_com)Speaker