Conference - – share your news and learn about the media

Login to

Media 2020

27 Apr 2010 , Croke Park , Registration 8.15 - 9.00 am


This conference is now full. Limited places will become available due to cancellations. Please phone us on 01 473 2050 or if you are looking for a place.

Discover the key trends in the media for the next five years:

Join at the only conference this year which will detail, explore and explain the major changes that will happen in the media for the next five years.

Major media brands will be presenting, including the BBC, RTE, the Guardian, the Irish Times, CNN, Google, Channel 4, and Realex Payments.

The aim of the conference is to help you to:

  • Understand the key domestic and international trends that will shape the media in the future.
  • Explain the techniques, and strategies for reaching new online audiences.
  • Give you detailed information about the technologies, websites and applications that will capture the zeitgeist for the next five years.
  • Network with key influencers in the media industry.

Speaker highlights include:

  • Natalie Bagnall from Google will talk about how their technology will continue to develop and define how we access information.
  • Jonathan Moore from the Guardian will talk about how their iPhone application will change the newspaper forever.
  • Former RTE journalist Mark Little will outline his vision for the future of news journalism.
  • Matt Locke from Channel 4 will discuss how he has implemented new digital strategies to target to audiences that television cannot reach.
  • Ian Forrester of the BBC will discuss how sharing free content is causing a revolution in the BBC.
  • Damien Mulley and a host of new media influencers will unveil the key trends in apps, web, gadgets and social media for the next two years.

Who should attend?

  • Media, public relations and communications professionals
  • Advertising and marketing professionals
  • Journalists, sub editors, writers
  • Owners of small to medium sized businesses (SMEs)
  • Charities and voluntary organization
  • Media, marketing, and journalism students
  • Anyone who needs to sell directly to consumers online


8-15 - 9.00 Registration

9.00 Introduction

9.15 Meeting the challenge of the digital revolution
Eamon Ryan TD,
Minister for Communications, Energy and Natural Resources

What is the future for newspapers?
"The future of newspapers - thrive or just survive"

Maeve Donovan
Former Managing Director, Irish Times

"How mobile apps will deliver the newspaper of the future"

Jonathon Moore
Mobile Product Manager, The Guardian

10.45 Coffee Break

11.15 New stories for new audiences
"Communicating the Abbey in an exploding media landscape"

Fiach MacConghaill
Director, Abbey Theatre

"Connecting young people to the wired world"

Matt Locke
Commissioning Editor Education & New Media, Channel 4

12.00 Social media revolution: Audience networks,
community, and brand building

"How to crowd source creativity"

Katarina Skoberne
OpenAd Group

"How to define the Brand of the future"

Ciaran O'Gaora
Founder, Zero-G

"Pinpointing the mood of the nation"

Carolyn Odgers
Director of Strategy, Chemistry

13.00-14.00 Lunch

14.00 - 14.45 Technology bites - What gadgets, apps and websites will shape the next 12 months?
Damien Mulley,
Ronan Higgins,
Cillian Barry, Feep Marketing

14.45 - 15.45 Game Changers
"How Google is changing the world"
Natalie Bagnall
Head of Acquisition, Google

"The future of news"
Mark Little

15.45 - 16.15 Coffee

16.15-16.45 How mobile will shape the future
"How mobile technology will shape the future of communications"
John Healy
Former digital brand manager of CNN

"The future of money"
Colm Lyon
Chief Executive, Realex

16.45 - 17.15 From traditional to digital - new ways to reach a crowd
"Perfect understanding: why trusting your users isn't a bad idea"

Ian Forrester
Senior Backstage Producer, BBC

"Building the future by connecting with audiences"

Muirne Laffan
RTÉ Publishing

17.30 Drinks Reception
Drinks reception is sponsored by the Jameson "Mix it Up" Crew, who will be on hand serving Jameson with a choice of Coke or Schweppes Ginger.


Beth Granter
Nixon McInnes

Beth Granter is an experienced social media consultant with Nixon McInnes where she works with companies the BBC, First Choice Holidays & Thomson Holidays, University of Sussex, RSPCA, and Mind, to help them get the best out of social media.

She completed an MA in Digital Media where she specialised in curating new media art, and online communities. She also has a specialism in the not-for-profit sector.

 In college, Beth studied biology, including animal communication, human behaviour, evolution and ecology. She finds it's surprising how much of that is relevant to what she does now as a social media consultant.

Last year she wrote a chapter called “Breaking the hierarchy – democratising the institutional web presence” which was published in the book, “Technology supported learning environments – methods and case studies”.

Carolyn Odgers
Director of Strategy

Carolyn Odgers joined Chemistry in 2005, having spent the previous four years in Diageo as Senior Planner for Spirits brands and for Social Responsibility.Prior to Diageo, Carolyn worked for Leo Burnett in London for eight years, the last six as Board Director, on accounts such as  McDonald’s, Hoover, Procter & Gamble, Nestlé and Walt Disney.  At Chemistry, Carolyn is involved in strategic development for clients, and also in providing consumer behavioural insights from, Chemistry’s proprietary research instrument – Zeitgeist. Carolyn is Vice President of the Institute of Advertising Practitioners in Ireland. (IAPI)

Christopher Chapman

Christopher has been involved in web developing since 1996, where he began work in an email research consultancy in San Francisco.  

From that he went on to work for DoubleClick the online advertising technology leader. He then worked as a web developer in Globoforce. 

He joined the online marketing agency, Bluecube Interactive and became Senior Account Manager for blue chip Irish clients such as AOL Ireland, BT Ireland, Budget Travel, Canada Life, Irish Distillers and Ulster Bank. 

Strategem then hired Chris as Account Director, where he developed online campaigns for Danone, Nokia, Unilever, and Universal Pictures.  

In January 2011, Chris launched NetVisible, an online marketing consultancy specializing in strategy, analytics, search, social media and video marketing. 

To date, he has completed projects for Abtran, Airtricity, Codec DSS, Combined Insurance, Electric Ireland, Tanco Autowrap, University of Limerick and numerous advertising agencies.

Ciaran OGaora

Ciarán ÓGaora is founder of Zero-G, a Dublin-based brand and communication design consultancy.  He is a graduate of the National College of Art and Design where he studied Industrial Design and Visual Communications.  Prior to establishing Zero-G in 2004 Ciarán worked with Proforma, Rotterdam and was Partner and Creative Director with Designworks, Dublin.

He has worked with clients in Ireland, UK, US & Africa across a broad range of sectors including culture, tourism, science, media, financial services, venture capital, innovation, retail, health and government. He is a Director of the Corn Exchange Theatre Company and was Deputy Commissioner for Ireland’s entry at the Venice Architectural Biennale in 2006. His website is

Cillian Barry
Digital Media and Marketing Consultant
Feep Marketing

Cillian Barry has been working as an online marketer in Ireland and the UK since 1999. He has been involved with since its early days in Ireland and its launch in the UK. In 2006 he set up Feep Marketing which has worked on the digital marketing strategy for companies such as ESB, UCD, Diageo, Roomex, McCann Erickson, Jameson Dublin Film Festival and 1800hotels.  He writes a monthly Digital Media & Marketing article for the Sunday Business Post and is part owner of a competition and community website for horse racing fans,

Colm Lyon
Chief Executive

Colm Lyon is Founder and CEO of Realex Payments. He has over twenty five years experience in payment related businesses including fourteen years in the financial service sector. In 2009 Colm founded the “Internet Growth Alliance”, a business led initiative to support the international growth ambitions of Irish Internet businesses. Also in 2009 he was awarded the Internet Hero Award at the Golden Spider Awards for his contribution to the Irish Internet Industry. He was Director and Chairman of the Irish Internet Association for over four years and in 2007 he was awarded life-time membership of the association. Colm is a graduate of University College Dublin with a Bachelor of Commerce and a Master of Management Science Degree.

Eamon Ryan TD
Communications, Energy and Natural Resources

Minister Eamon Ryan was first elected to Dáil Éireann in 2002. Prior to his appointment as Minister for Communications, Energy and Natural Resources, he was the Green Party spokesperson for Transport and Enterprise, Trade and Employment and opposition convenor on the Joint Oireachtas Committee for Communication, Marine and Natural Resources.
Before he was elected to the Dáil he set up and ran two businesses, Irish Cycling Safaris and Belfield Bike shop. He was an active member and chairman of the Dublin Cycling Campaign, and from 1995 to 2002 he served on the Advisory Committee of the Dublin Transport Office.

Fiach MacConghaill
Abbey Theatre

Fiach MacConghail has been Director of the Abbey Theatre since May 2005 where he is responsible for the artistic programming and strategic management.  He has produced plays by Brian Friel, Tom Murphy, Marina Carr, Sebastian Barry and Sam Shepard. Prior to his appointment, Fiach was Arts Adviser to John O’Donoghue, Minister for Arts, Sport and Tourism (2002-2005).
Fiach graduated from Trinity College Dublin with a degree in Politics and Sociology. He was awarded the prestigious Eisenhower Fellowship in 2004 and currently sits on the board of Theatre Forum Ireland and is a member of the University of Limerick’s Governing Authority.
He produced the feature film ’Studs’ (1996) by Paul Mercier and starring Brendan Gleeson. 

Ian Forrester
Senior Backstage Producer

Ian Forrester heads up the BBC's Backstage, a developer/designer network like no other. His role as head of BBC Backstage includes working with internal and external developers/designers to express their creativity through BBC feeds and APIs. Backstage makes available as much BBC data as possible for any member of the public to republish, remix and mash-up under a non-commercial license.
Ian is also well known for geek social events, including London Geekdinners, BarCampLondon, Hackday, Mashed, Edinburgh TV Un-Festival and Over the Air. He works for the BBC's R&D department where he focuses on open innovation and new opportunities.
He also finds time to blog regularly about a whole mixture of topics at his personal blog

John Healy
Former Digital Brand Manager

John Healy is the founder of DigitalEdge, a disruptive business strategy and digital product developer company.  John works as a challenger brand strategist to help media companies harness new ideas and technologies to maximize revenue. 
Over the past 17 years, John worked in New York in senior marketing roles with global client and advertising agencies.  He is a Cleo award team winner for the IBM “e-Business” campaign.  In 2006, John was appointed CNN’s Digital Brand Manager with responsibility for revenue and audience growth.  John helped to build CNN Digital as the recognized disruptive and leading media partner in its category.

Jonathon Moore
Mobile product Manager
The Guardian

Jonathon Moore is a passionate believer in putting the user at the heart of product development. He has launched numerous award-winning digital properties for multiple brands - both big and small. He's held senior product roles at the BBC, where he worked across all key web properties and helped set up the organisation's mobile services, and more recently was Director of Products across a range of top-tier VC-backed start-ups. He currently runs all mobile products & strategy at the Guardian Newspaper Group and fits in some free digital consulting for worthy causes.

Katarina Skoberne
OpenAd Group

Katarina Skoberne helped set up OpenAd Group in 2003, the first online marketplace for buying and selling advertising, marketing and design ideas.
At Open Ad, she is responsible for working with clients to implement strategy and development within their company.
She began her career in media in 1993 at a Slovenian ad agency, the Vision Factory, which she helped found. She was subsequently offered a job creating and hosting the country's weekly advertising programme, CikCak, which she did for eight years.
She has also lectured in advertising at the University of Ljubljana.
In 2008, Katarina was named one of the 1000 Most Influential People in British Business by the Daily Telegraph.

Maeve Donovan
Former Managing Director
Irish Times

Maeve Donovan was appointed Managing Director of The Irish Times in 2002 with responsiblility for the strategic growth and development of the group including the newspaper and other print and digital interests. Since joining The Irish Times in 1977, she held a number of senior positions including Commercial Director. She was appointed a Director of the company in 1997.  She is Chairperson of National Newspapers of Ireland (NNI), the representative body for daily, Sunday and national weekly newspapers published in Ireland. The Irish Times Group print investments include Metro, Gazette Group local newspapers and The Gloss magazine.  The company owns a range of digital assets including,, and  


Mark Little

Mark Little is currently heading up a global online news initiative in 2009. Prior to that he presented Prime Time on RTE. He became the station’s first Washington correspondent in 1995. He has covered four US presidential election campaigns.  He also worked as RTE’s foreign affairs correspondent, during which time he reported on major world events from Iraq, Cuba, Lebanon, Indonesia and Russia. In 2001, he was named Television Journalist of the Year for his reporting in Afghanistan.  He wrote and presented the documentary series, Who’s Afraid of Islam and American Dream – dead or alive? He is the author of the books Turn Left at Greenland, Zulu Time, and The New America, which examines fundamental social and political changes in the United States.

Matt Locke
Commissioning Editor Education & New Media
Channel 4

Matt Locke is Commissioning Editor for Education and New Media at Channel 4. He works with the Education team to commission online services that will deliver informal learning in innovative and exciting ways to teenage audiences. Before Channel 4, Locke was Head of Innovation at BBC New Media & Technology. He was responsible for developing and running research programmes within the BBC and external partners, including developing academic and industry partnerships, and open innovation initiatives including BBC Backstage and BBC Innovation Labs. Before joining the BBC, Locke worked as a curator and writer, specialising in the social adoption of technology and the cultural impact of digital technology, and still continues to write regularly about these themes.

Muirne Laffan
Executive Director
RTE Publishing

Múirne Laffan is Executive Director at RTÉ Publishing, where she is responsible for the delivery of on-demand content to RTÉ audiences. She leads a successful portfolio of brands which include the RTÉ Guide,, Aertel, RTÉ player & RTÉ News Now.  Múirne is also responsible for new product development across mobile, web and emerging platforms.  Recent successes include the RTÉ player, mobile & digital versions of RTÉ Aertel, and the rollout on News Now as RTÉ’s always-on news service on iPhones, outdoor and online. Prior to joining RTÉ in 2001, Múirne was Senior Vice President and Director of World-Wide Clients at Universal MCann, New York, She was awarded Media Innovator by Advertising Age Global magazine, and is a graduate of the College of Marketing, Dublin Institute of Technology.

Natalie Bagnall
Head of Acquisition

Natalie Bagnall is the head of Acquisition, in Google. She is responsible for driving revenue through the acquisition of new companies to Google’s products particularly Adwords, Display, Mobile and You Tube across North and Central Europe. Based at Google’s EMEA headquarters in Dublin, Natalie joined Google in early 2007 and has focused on growing revenue for Google by managing a team of sales reps in new and existing markets. Natalie has also been involved in monetising mobile search.
 She has worked in various sales management roles across Europe, including four years in Italy, for Viacom Outdoor, followed by three years in the newspaper business in Ireland as Group Sales Manager for Associated Newspapers.

Ronan Higgins

Ronan Higgins is the co-founder of Locle, a mobile social software startup that has developed a new type of location-based “friend finder” application.  Locle has received several awards including the Eircom Web Innovation award and more recently the Mobile Premier Awards in Barcelona. Ronan has over 14 years product and project management experience in web development and online marketing in Los Angeles and Dublin.  He started his first company, in 2001, which was successfully sold to a publicly traded competitor in 2005. Prior to founding Locle, Ronan was the Managing Director of Funda Ireland (2006-2008), a property search engine based on webcrawling.

Book Now

Price information Book before 20th March Book after 20th March
1 Ticket €199 €275
2 Tickets €398 €550
3 Tickets €477 €660

(60% discount on Third booking)
Prices include VAT

Cancellation Policy

Cancellations must be made in writing no later than 21 days prior to the conference. An admin fee of €75 + VAT will be charged for all cancellations, to be deducted from any refund or invoice. No cancellations can be made within 20 days of the conference but a replacement delegate can be nominated. No delegate is permitted to attend without prior payment being made. Bookings are not confirmed until payment is received.

Exhibition Stand Package

If you are interested in having a stand at the conference please contact Jack Murray on

*Speaker presentations are available a week after the live event, subject to speaker disclosure.


Croke Park

Croke Park

Croke Park Conference Centre, Croke Park Stadium, Dublin 3

Not only does the Croke Park Conference Centre offer a unique venue experience, it also offers a fantastic location. Within walking distance of the city centre and on the airport route, the venue is the largest event centre in Dublin.
The iconic venue gives a sense of occasion to events such as award ceremonies and gala dinners; it provides an interesting backdrop for product launches; it offers expanses of space to exhibition organisers; there are breakout rooms aplenty for seminars and training courses; pitch side photo opportunities are perfect for press conferences; and, its easily accessible with lots of free car parking and adjacent 4 star accommodation at the Croke Park Hotel. 
Tailored stadium tours are available for conference delegates and a visit to the GAA Museum is time well spent during the course of a conference or event.
Contact the Conference Centre team on 01-819 2330 / or visit

Get involved

Could your services help organisations to better communicate their message to the media? Would you benefit from a day face-to-face with public relations, advertising, marketing and communications professionals seeking solutions to the challenges facing the media in the future? If so, you should contact Jack Murray for a chat about becoming a commerical partner of this conference.

To find out about what is available, from pre-event to on-the-day exposure, please contact Jack either on or call 01 473 2050.

Why Get Involved With A Conference?

  • We can guarantee a highly influential audiences of media professionals.
  • Each conference has been planned and researched up to six months in advance so we will be discussing the topics that matter.
  • We feature hosted networking opportunities to maximise your time
  • You will have the opportunity to meet your customers face-to-face and generate quality leads without cold calling


This conference takes place at: Croke Park

Croke Park Logo

Croke Park Conference Centre, Jones Road, Dublin 3
+353 (0)1 819 2300
Map / Directions

Contact Us

8 Greenmount House
Greenmount Office Park
Harold's Cross Road
Dublin 6W
Tel: (01) 473 2050
Fax: (01) 473 2049

Conference Brochure

Please Download Conference Brochure here in PDF format:
Download brochure

Donwload Brochure


  • Beth Granter
    Nixon McInnesSpeaker
  • Carolyn Odgers
    Director of Strategy
  • Christopher Chapman
  • Ciaran OGaora
  • Cillian Barry
    Digital Media and Marketing Consultant
    Feep MarketingSpeaker
  • Colm Lyon
    Chief Executive
  • Eamon Ryan TD
    Communications, Energy and Natural ResourcesSpeaker
  • Fiach MacConghaill
    Abbey TheatreSpeaker
  • Ian Forrester
    Senior Backstage Producer
  • John Healy
    Former Digital Brand Manager
  • Jonathon Moore
    Mobile product Manager
    The GuardianSpeaker
  • Katarina Skoberne
    OpenAd GroupSpeaker
  • Maeve Donovan
    Former Managing Director
    Irish Times Speaker
  • Mark Little
  • Matt Locke
    Commissioning Editor Education & New Media
    Channel 4Speaker
  • Muirne Laffan
    Executive Director
    RTE PublishingSpeaker
  • Natalie Bagnall
    Head of Acquisition
  • Ronan Higgins