Make Your Business Famous - A masterclass in public relations and the media, 27th May 2010

Introduction

27th May, Radisson Hotel, Galway 10am - 1pm

Would you like to make your business famous, and get it featured for free on newspapers, radio and television?

This three hour hands-on workshop will show you how to get free publicity in the media for your business, and how to plan and execute a successful public relations campaign.

The course will cover topics such as:

• How to come up with great ideas the media will love.
• How to write the perfect press release.
• How to organise a winning photocall.
• How to get the contact details of journalists covering your area.
• 20 Twitter and Facebook tips to connect your business online.

As an added bonus, each attendee will receive a voucher for Mediaexpress.ie allowing them to send ONE FREE PRESS RELEASE worth €150, with access to over 150 expertly created media lists.

Course Profile

The aim of this workshop is to equip you with the skills necessary to prepare a public relations plan for your organisation and carry it out succesfully. 

Who should attend?
The training course is suitable for people working in small and medium sized businesses, and charities who would like to maximise their profile in the Irish market by generating increased publicity for their business through public relations, marketing and advertising.
 
Learning Outcomes
By the end of this workshop, participants will:

• Know how to be creative in contacting the media.
• Know how to write the perfect press release.
  
• Know how to organise a winning photocall and have contacts for the best press photographers.
• Be able to create an effective media list of target journalists.
• Know how to integrate social media into a public relations campaign.
• Be able to send ONE FREE PRESS RELEASE through Mediaexpress.ie with access to over 150 expertly created media lists. 

3 good reasons why you should book this course:

Programme

Trainers

Jack Murray
Managing Director
Mediacontact.ie

Jack Murray is one of Ireland’s leading communications experts. He is the Managing Director of Mediacontact.ie, publisher of the Irish Media Contacts Directory, and of the public relations firm JMedia. Jack has over 12 years experience in marketing, journalism, and media relations. A former spokesperson for Irish political party the Progressive Democrats (1999 to 2002), Murray also worked as a government advisor.

He formed the public relations consultancy Jmedia (www.jmedia.ie) in 2003 to specialise in media relations, media training and public affairs. JMedia lists many well-known clients. In 2005 JMedia won the Public Relations Institute of Ireland's award for Best Corporate Communications, for a campaign for Kingspan Century.

In 2006 he purchased the Irish Media Contacts Directory - the definitive Guide to the media in Ireland. Over the last two years he has moulded the Directory into Mediacontact.ie, a media publishing and jobs portal that acts as an information hub for media services in Ireland.

Jack holds a business degree from the University of Limerick and a Post Graduate Diploma in Journalism from the Dublin Institute of Technology. He is a member of the Public Relations Institute of Ireland and the Marketing Institute of Ireland. In January 2007 he was appointed to the Board of the National Cancer Screening Service for Ireland by Minister for Health Mary Harney.

 

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Price information
€75 + VAT per person

Cancellation Policy

Cancellations must be made in writing no later than 21 days prior to the conference. An admin fee of €75 + VAT will be charged for all cancellations, to be deducted from any refund or invoice. No cancellations can be made within 20 days of the course but a replacement delegate can be nominated. No delegate is permitted to attend without prior payment being made. Bookings are not confirmed until payment is received.

Exhibition Stand Package

If you are interested in having a stand at the course please contact Evelyn Cullen on evelyn@mediacontact.ie

Partners

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Venue

This conference takes place at: Radisson Hotel, Galway

   Radisson Blu Hotel & Spa Galway, Lough   
   Atalia Road, Galway, Ireland
   T: +353 91 538 300   
   W: www.radissonhotelgalway.com

Contact Us

Contact Mediacontact.ie:

Mediacontact.ie
8 Greenmount House
Greenmount Office Park
Harold's Cross Road
Dublin 6W
Tel: (01) 473 2050
Fax: (01) 473 2049
E-mail: info@mediacontact.ie

Conference Brochure

Please Download Conference Brochure here in PDF format: