How to become a YouTube Hero, with Tom Johnson and Jack Murray
15 May 2011 , Griffith College, Dublin 8 , 09.00 - 16.30
Introduction
YouTube is the largest video sharing website in the world with hundred’s of millions of daily visitors.
This one-day practical course will teach you how to master the art of video-making and harness the power of YouTube for your message.
It will be taught with hands-on exercises, case studies, and practical shooting of video with mentoring and feedback from one of Ireland's leading video producers.
And all attendees on this course will be able to buy a very cool Kodak Zi8 for just €105 + VAT. (€80 less than the RRP)
After completing this course you will know how to:
- Set up and build a following for your YouTube channel.
- Integrate your movies with your sales, marketing and communications campaigns.
- Choose a camera and editing software to use.
- Choose the correct digital format in which to shoot yourmovie.
- Plan, storyboard, shoot, edit, and upload your Youtube movie.
- Capture quality sound and light your movie.
Who should attend?
- Anyone who needs to sell directly to consumers online.
- Media, public relations and communications professionals.
- Advertising and marketing professionals.
- Owners of small to medium sized businesses (SMEs).
- Charities and voluntary organisations.
- Media, marketing, and journalism students.
Cost: €350 per person
Here is what previous attendees of the course have to say about it:
‘It’s a well organised course that does exactly what it says on the tin.’
Deirdre Cashion, Profit Marketing
‘A great introduction to movie making, I learned enough to make some great YouTube clips.’
Gillian Barry, Limerick Institute of Technology
‘Really useful course came away with excellent ideas to promote our YouTube channel.’
Grace Milton, Department of Communications, Energy and Natural Resources
‘I feel confident now that I can set up a YouTube channel and shoot footage. The practical editing was great.’
Michelle O’Brien, Keep it Safe
‘Very informative course, well put together and new skills made accessible to a YouTube novice.’
David O’Siochain, Pembroke Communications
‘Worthwhile course, full of relevant and useful content.’
Susan MacNeill, Access and Communications , FETAC
‘ A real motivator for taking YouTube seriously.’
Des Burke-Kennedy, International Waterski and
Wakeboard Federation
‘Very positive experience, money well spent.’
Jenny Butterly, Folamh
Programme
The course will run from 9.00am - 4.30pm
It will be taught through intensive individual and group exercises, case studies, and practical shooting of video with mentoring and feedback.
Trainers


Christian Payne
Social Technologist
@Documentally
Social Technologist and early adopter, Christian Payne (AKA Documentally) is one of the freshest and most dynamic voices exploring new and social media.
Having spent years experimenting and exploring countless social media platforms he now talks and give workshops on social technology internationally. His past projects include documenting the plight of Iraqi refugees for the United Nations; video blogging for the British Council in Pakistan and working alongside Reuters on groundbreaking political projects with Gordon Brown, David Cameron and Nick Clegg.
Christian has created and disseminated tens of thousands of online movies over multiple platforms. Some of his social media places can be found at http://Documentally.com
Tom Johnson
Producer/Director
Stopwatch Television
Tom Johnson is a producer/director with Stopwatch Television, which is one of Ireland's leading independent production companies, making popular programming across a variety of factual genres with a focus on documentary, lifestyle and science.
Many of his television productions have received IFTA award nominations including The Des Bishop Work Experience, Families in Trouble, Scope, Ask Anna and @last tv.
Book Now
Cost €350 + VAT per person
Price information
€350 + VAT per person
Cancellation Policy
Cancellations must be made in writing no later than 21 days prior to the conference. An admin fee of €75 + VAT will be charged for all cancellations, to be deducted from any refund or invoice. No cancellations can be made within 20 days of the course but a replacement delegate can be nominated. No delegate is permitted to attend without prior payment being made. Bookings are not confirmed until payment is received.
Exhibition Stand Package
If you are interested in having a stand at the course please contact Evelyn Cullen on evelyn@mediacontact.ie
Get involved
Could your services help organisations to better communicate their message to the media? Would you benefit from a day face-to-face with public relations, advertising, marketing and communications professionals seeking solutions to the challenges facing the media in the future? If so, you should contact Jack Murray for a chat about becoming a commerical partner of this conference.
To find out about what is available, from pre-event to on-the-day exposure, please contact Jack either on jack@mediacontact.ie or call 01 473 2050.
Why Get Involved With A Mediacontact.ie Conference?
- We can guarantee a highly influential audiences of media professionals.
- Each conference has been planned and researched up to six months in advance so we will be discussing the topics that matter.
- We feature hosted networking opportunities to maximise your time
- You will have the opportunity to meet your customers face-to-face and generate quality leads without cold calling
Venue
This conference takes place at: Griffith College, Dublin 8
Griffith College, 166-174 S Circular Rd, Dublin 8
The College is situated just 1km from the city centre on Dublin‘s south side.
By Bus
Bus routes serving Griffith College are 16, 16A, 19, 19A, 122,(from O'Connell St./D'Olier St.), 49, 49A (Eden Quay), 56A(College St.), 210.
By Luas
The Luas also operates a service to Harcourt Street which is within a ten minute walk of GCD. Click here for luas Green line & Red line timetables.
Contact Us
Contact Mediacontact.ie:
Mediacontact.ie
8 Greenmount House
Greenmount Office Park
Harold's Cross Road
Dublin 6W
Tel: (01) 473 2050
Fax: (01) 473 2049
E-mail: info@mediacontact.ie
Conference Brochure
Please Download Conference Brochure here in PDF format:
Trainers
Christian Payne
Social Technologist
@Documentally
- Tom Johnson
Producer/Director
Stopwatch Television


