How to build a social media campaign with Clive Andrews

02 Feb 2012 , Harold's Cross Education Centre, in the grounds of the Hospice, Dublin 6w , 09.00 - 17.00

Introduction

Places on this course are limited to just 20 people.

How to build a social media campaign with Clive Andrews

1st DATE SOLD OUT - new course date - Thurs Feb 2nd 2012

Date: 2nd February          Time: 9am - 5pm

 Venue: Harold's Cross Education Centre, in the grounds of Our Lady's Hospice

Are you an experienced communicator? Would you like to learn how to mix your current skills with the new social media tools to achieve better results? If the answer is yes then this is the course for you.

This one day practical workshop will raise your awareness of the new online landscape of social media and online social networks and help you develop new key practical, actionable skills to monitor and address-reputational issues and increase your passion and enthusiasm for the digital social media opportunity.

The course is aimed at experienced communicators who want build upon their existing communications skills with new social media skills, to achieve better results from public relations campaigns.

It will take you through how to build a social media campaign from the bottom up starting with setting out your strategy, to implementing it and everything in between.

Places are strictly limited to 20 people, so book early.

The course will cover:

• How to improve your online campaign performance.
• Targeting, cost-management and reputational issues when building a social media campaign.
  
• How to gain a competitive advantage, from beating the market, to pioneering the use of proven but new techniques and technologies.
• How to benefit from increased sources and volume of web traffic.
• How to transform your business and thrive in the new and changed social media landscape, by turning ideas into profitable results ensuring return on your investment.

There will be short practical exercises throughout the day to turn interesting stuff into productive useful actionable concepts.

Who should attend? 

• PR and communications professionals
• Marketing managers
• Journalists
• Campaign managers 
• Brand managers 
• All online marketers looking to gain a better understanding of the possibilities and limitations of using social media marketing in their marketing strategy.
• Charities
• Small and medium sized businesses.

Cost:   €295 per person.

 The price includes:

• Lunch: a variety of sandwiches and paninis with crisps and tea/coffee.
  
• A tea/coffee break with a light snack
  

Here's what previous attendees have said:

 'This workshop brought my social media knowledge to a new level. Now I realise what the key strategic elements of a social media campaign.'
Joanne Sweeney Burke, Media Box

'A thoroughly enjoyable training course with practical advice from people who really know what they’re talking about.'
Julianne McKeigue, Aviva
 
'Fantastic content and extremely engaging – a very enjoyable day of learning.'
Joanne Taffe, National Concert Hall

'Challenged me out of my socks to use social media for our organizations and for myself.'
Peter Bradshaw, UCB Ireland
 
'The course was very informative and thought-provoking in terms of setting objectives and how to achieve them.'
Mary-Kate Murphy, Entertainment Architects
 
'Training, but not as we know it!'
Ronan Greene, Toyota
 
'Insightful, relevant and actionable – well worth it.'
Dave Deighan, KPMG
 
'Best money I ever spent.'
Maura Donohoe, easyschoolbooks.ie 
 
'Very motivating, worth every penny.'
Jill Gibson, The Special Event Company
 
'Very useful, hands-on and practical training from the experts who know what they are talking about.'
Aoife Murray, Educate Together
 
'This was such a valuable course, I learned a lot and instructions were really engaging.'
Suzanne Morgan, Codema
 
'‘Thought-leaders’ imparting their expertise in a friendly and easy-to-understand manner – excellent workshop.'
Louise O’Leary, Premier Group

Click here to see 5 great things learned from our Social Media Strategy course last July.

Programme

The course will cover:

• How to improve your online campaign performance.
• Targeting, cost-management and reputational issues when building a social media campaign.
  
• How to gain a competitive advantage, from beating the market, to pioneering the use of proven but new techniques and technologies.
• How to benefit from increased sources and volume of web traffic.
• How to transform your business and thrive in the new and changed social media landscape, by turning ideas into profitable results ensuring return on your investment.

There will be short practical exercises throughout the day to turn interesting stuff into productive useful actionable concepts.

Trainers

Clive Andrews
Consultant
Nixon McInnes

Clive Andrews is a consultant and trainer at NixonMcInnes - a UK consultancy that helps organisations gear up to the full size, scope and possibilities of the social web. Clive is passionate about finding the best ways to share information online, and conveys this through enjoyable training sessions and presentations. He has worked in the travel industry and the charitable sector, integrating new online ideas alongside more traditional forms of marketing and communication.

http://www.nixonmcinnes.co.uk/

 

Book Now

Cost:   €295 per person.

 The price includes:

• Lunch: a variety of sandwiches and paninis with crisps and tea/coffee.
  
• A tea/coffee break with a light snack

Cancellation Policy

Cancellations must be made in writing no later than 21 days prior to the conference. An admin fee of €75 + VAT will be charged for all cancellations, to be deducted from any refund or invoice. No cancellations can be made within 20 days of the course but a replacement delegate can be nominated. No delegate is permitted to attend without prior payment being made. Bookings are not confirmed until payment is received.

Partners

Get involved

Could your services help organisations to better communicate their message to the media? Would you benefit from a day face-to-face with public relations, advertising, marketing and communications professionals seeking solutions to the challenges facing the media in the future? If so, you should contact Jack Murray for a chat about becoming a commerical partner of this course

To find out about what is available, from pre-event to on-the-day exposure, please contact Jack either on jack@mediacontact.ie or call 01 473 2050.

Why Get Involved With A Mediacontact.ie Course?

• We can guarantee a highly influential audiences of media professionals.
• Each conference has been planned and researched up to six months in advance so we will be discussing the topics that matter.
• We feature hosted networking opportunities to maximise your time
• You will have the opportunity to meet your customers face-to-face and generate quality leads without cold calling

Venue

Contact Us

Contact Mediacontact.ie:

Mediacontact.ie
8 Greenmount House
Greenmount Office Park
Harold's Cross Road
Dublin 6W
Tel: (01) 473 2050
Fax: (01) 473 2049
E-mail: info@mediacontact.ie

Conference Brochure

Please Download Conference Brochure here in PDF format: