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How to build a social media campaign

29 Sep 2010 , Camden Court Hotel, Camden Street, Dublin 2 , 09.00 - 17.00

Introduction

29th Septemebr - Availability
28th September - SOLD OUT

Places on the course are limited to just 20 people.

Are you an experienced communicator? Would you like to learn how to mix your current skills with the new social media tools to achieve better results? If the answer is yes then this is the course for you.

This one day practical workshop will raise your awareness of the new online landscape of social media and online social networks and help you develop new key practical, actionable skills to monitor and address-reputational issues and increase your passion and enthusiasm for the digital social media opportunity.

The course is aimed at experienced communicators who want build upon their existing communications skills with new social media skills, to achieve better results from public relations campaigns.

It will take you through how to build a social media campaign from the bottom up starting with setting out your strategy, to implementing it and everything in between.

Places are strictly limited to 20 people, so book early.

The course will cover:

  • How to improve your online campaign performance.
  • Targeting, cost-management and reputational issues when building a social media campaign.
  • How to gain a competitive advantage, from beating the market, to pioneering the use of proven but new techniques and technologies.
  • How to benefit from increased sources and volume of web traffic.
  • How to transform your business and thrive in the new and changed social media landscape, by turning ideas into profitable results ensuring return on your investment.

There will be short practical exercises throughout to turn interesting stuff into productive useful actionable concepts.

Who should attend? 

  • PR and communications professionals
  • Marketing managers
  • Journalists
  • Campaign managers 
  • Brand managers 
  • All online marketers looking to gain a better understanding of the possibilities and limitations of using social media marketing in their marketing strategy.
  • Charities
  • Small and medium sized businesses.

Cost:  €350  per person

 The price includes:

  • Lunch: a variety of sandwiches and paninis with crisps and tea/coffee.
  • A tea/coffee break with a light snack

Here's what previous attendees of the course have to say about it:

'A thoroughly enjoyable training course with practical advice from people who really know what they’re talking about.'
Julianne McKeigue, Aviva
 
'Fantastic content and extremely engaging – a very enjoyable day of learning.'
Joanne Taffe, National Concert Hall

'Challenged me out of my socks to use social media for our organizations and for myself.'
Peter Bradshaw, UCB Ireland
 
'The course was very informative and thought-provoking in terms of setting objectives and how to achieve them.'
Mary-Kate Murphy, Entertainment Architects
 
'Training, but not as we know it!'
Ronan Greene, Toyota
 
'Insightful, relevant and actionable – well worth it.'
Dave Deighan, KPMG
 
'Best money I ever spent.'
Maura Donohoe, easyschoolbooks.ie 
 
'Very motivating, worth every penny.'
Jill Gibson, The Special Event Company
 
'Very useful, hands-on and practical training from the experts who know what they are talking about.'
Aoife Murray, Educate Together
 
'This was such a valuable course, I learned a lot and instructions were really engaging.'
Suzanne Morgan, Codema
 
'‘Thought leaders’ imparting their expertise in a friendly and easy-to-understand manner – excellent workshop.'
Louise O’Leary, Premier Group

Read our blog post about the course and check out photos and videos from the last time we ran it on 21st and 22nd July.

And read the Irish Times Q&A session with Will McInnes on 24th July weekend edition.

 

Programme

Trainers

Will McInnes
Partner
Nixon McInnes

Will McInnes is the Managing Director of NixonMcInnes, the UK's largest specialist social media agency, based in the thriving digital community in Brighton.

A marketer by training, Will and his team are helping brands like BMW, Channel 4, Oxfam and Co-operative Financial Services break new ground in how they use digital media to engage with the people that matter: customers, staff, investors and the rest of the world.
 
Will McInnes is evangelical about all things social media, but more importantly he is an inspiring translator. Will monitors the geeky early adopter activity online and translates the concepts for marketers desperate to know how to apply these new online techniques.

Beth Granter
Consultant
Nixon McInnes

Beth Granter is an experienced social media consultant with Nixon McInnes where she works with companies the BBC, First Choice Holidays & Thomson Holidays, University of Sussex, RSPCA, and Mind, to help them get the best out of social media.

She completed an MA in Digital Media where she specialised in curating new media art, and online communities. She also has a specialism in the not-for-profit sector.

 In college, Beth studied biology, including animal communication, human behaviour, evolution and ecology. She finds it's surprising how much of that is relevant to what she does now as a social media consultant.

Last year she wrote a chapter called “Breaking the hierarchy – democratising the institutional web presence” which was published in the book, “Technology supported learning environments – methods and case studies”.

Book Now

Cost €350 per person

Price information
€350 per person

The price includes:

  • Lunch: a variety of sandwiches and paninis with crisps and tea/coffee.
  • A tea/coffee break with tasty biscuits :)

Cancellation Policy

Cancellations must be made in writing no later than 21 days prior to the conference. An admin fee of €75 + VAT will be charged for all cancellations, to be deducted from any refund or invoice. No cancellations can be made within 20 days of the course but a replacement delegate can be nominated. No delegate is permitted to attend without prior payment being made. Bookings are not confirmed until payment is received.

Exhibition Stand Package

If you are interested in having a stand at the course please contact Evelyn Cullen on evelyn@mediacontact.ie

Partners

Get involved

Could your services help organisations to better communicate their message to the media? Would you benefit from a day face-to-face with public relations, advertising, marketing and communications professionals seeking solutions to the challenges facing the media in the future? If so, you should contact Jack Murray for a chat about becoming a commerical partner of this conference.

To find out about what is available, from pre-event to on-the-day exposure, please contact Jack either on jack@mediacontact.ie or call 01 473 2050.

Why Get Involved With A Mediacontact.ie Conference?

  • We can guarantee a highly influential audiences of media professionals.
  • Each conference has been planned and researched up to six months in advance so we will be discussing the topics that matter.
  • We feature hosted networking opportunities to maximise your time
  • You will have the opportunity to meet your customers face-to-face and generate quality leads without cold calling

Venue

This conference takes place at: Camden Court Hotel, Camden Street, Dublin 2

Camden Court HotelCamden Court Hotel, Lower Camden Street, Dublin 2

Follow the link for a map to the hotel http://www.camdencourthotel.com/location.htm

Contact Us

Contact Mediacontact.ie:

Mediacontact.ie
8 Greenmount House
Greenmount Office Park
Harold's Cross Road
Dublin 6W
Tel: (01) 473 2050
Fax: (01) 473 2049
E-mail: info@mediacontact.ie

Conference Brochure

Please Download Conference Brochure here in PDF format:

Book conference

Trainers

  • Will McInnes
    Partner
    Nixon McInnesSpeaker
  • Beth Granter
    Consultant
    Nixon McInnesSpeaker