Another Avenue's clever viral to promote movie
31 March 09

Another Avenue, in conjunction with Presence Communications and Sony Pictures Ireland, produced this two-minute viral to promote the movie "Paul Blart - Mall Cop". 

Starring Kevin James as Paul Blart, the promo was filmed on location at Shelbourne Park greyhound racing track in Dublin, and was directed by Mark Wooderson.  The video has aired on RTÉ Young Peoples television, and has been distributed virally on Facebook and YouTube.