4FM takes a back seat with ad campaign
28 April 09

4FM, Ireland's newest radio station, will be the first brand to use a new form of in-taxi advertising which, it said, would deliver the brand to nearly 250,000 people over a four-week period. From this weekend, the 4FM brand will be visible on the front passenger seat-back in 550 taxis operating in Dublin, Limerick, Galway and Cork.

The campaign is being delivered by Media Image Ireland, a company set up to bring the innovative concept to Ireland.