PR on a shoestring - how to get your message to the media
13 May 09

We're doing research for the new course and I’m wondering if you would be good enough to give me feedback about it, and to see if you would be interested in booking a place.

Can you email me any feedback to jack@mediacontact.ie or send a message on twitter to MediaFlash.

It will be a one day course entitled:

“PR on a shoestring – how to get your message to the media”.

The aim of the course is to bring you onto the next level as a communicator for your organisation, and booking the course will include a 12-month subscription to MediaDirect – Ireland’s definitive online media directory and press release distribution service.

You can read more about it it here:

In addition to my good self, there will be presentations from:

A news editor from a national news organisation, who will talk about how to get your message through the crowd and onto the news agenda.
A press photographer who will give a master class in how to ensure your picture makes the paper.
A social media expert who will give practical tips about how your organisation should be using social media to reach your audience.
A writing expert who will give a workshop in how to compose an effective press release.

The course that will contain the following elements:

• How to pitch your story to a journalist to get them interested.
• How to put together an effective media list of the journalists that cover your area.
• How to organise pictures that will get into the paper.
• A workshop on how to write a press release.
• How to use social media websites to get your message to the media.

At the end of the course participants will be able to:

• Confidently pitch ideas to a national journalist about their business or organisation.
• Organise a photo shoot that has an excellent chance of making it into the national newspapers.
• Write a compelling pitch email about their organisation, and write an effective press release.
• Put together a comprehensive media list of all the journalists that matter to your organisation.
• Implement a number of practical strategies that will help your organisation reach out to the audience in the social media space.

Course Cost
There will be an early bird price of €695 (+VAT), raising to €795 (+VAT) on a certain date. Booking of 3 people from the one organisation the 3rd person will get a 60% discount.

This price includes a 12-month subscription to MediaDirect – Ireland’s definitive online media directory and press release distribution service which now sells at €995 (+VAT). So effectively you will get the course for free and MediaDirect for almost half price.

Thanks for taking the time to read this and I look forward to your feedback.