Its not to late for the Late Late
6 July 09

With Ryan Tubridy in the presenter's seat, the next season of RTE's Late Late Show is being offered to would-be sponsors at a price tag of €1.2m.

This is more or less in line with the old price for the show but, this time, it adds a cross-platform element, with advertising in the RTE Guide, sponsorship of the Late Late website and other add-ons included. The novelty factor of Tubridy's first season is expected to drive interest in this sponsorship, which was not sold at all last season.

The Late Late Show remains the most consistently popular entertainment show on RTE, with an average of 683,000 viewers in the last season.