4FM signs Permanent TSB
6 July 09

4FM has signed a significant new sponsorship deal with Permanent TSB, the retail banking division of Irish Life & Permanent plc.

Permanent TSB has come on board to sponsor 4FM's daily 'Traffic and Travel' updates until the end of 2009. Permanent TSB will receive over 80 on-air mentions per week across key programmes such as 'Breakfast on 4', 'Lunchtime on 4' and 'McGurk on 4' on 4FM.

4FM, now in its fourth month on air, broadcasts to Dublin, Cork, Limerick, Clare and Galway and is proving to be a very competitive option for companies throughout the country wishing to utilise radio advertising to engage with the 35-plus adult audience.