Quinn Group to sponsor new Late Late
18 August 09

The Quinn Group will be the new sponsor of The Late Late Show this season, when Ryan Tubridy takes over as host of the longest-running chat show in the world. RTÉ did not disclose any financial details of the deal.

Quinn sponsor 'stings' will wrap around each Late Late Show break in a two-year sponsorship package that secures an association with the most popular entertainment show on Irish television. An average audience of 663,000 watched the series over last season. In 32 out of the 35 Fridays the show was on air last season, it ranked as the number one programme watched by adults that day.