McCann Erickson chosen for €10m ad deal
18 August 09

Mobile network 3 has picked McCann Erickson as its lead creative agency on its €10m advertising account. The new contract replaces one that was held for some years by Young Euro RSCG. Irish International has also been working with 3 recently - it made its latest TV broadband campaign and handled the sponsorship for the 3 Irish Open. Its media buyer remains Mindshare.