Vodafone's new slogan
29 September 09

Vodafone is to revamp its brand and marketing for the first time in four years. The Sunday Times reports that the mobile giant is ditching its "Make the most of now" slogan in favour of "Power to you".

Chief executive Vittorio Colao wants to transform Vodafone, which has 315m customers around the world, aiming to drive a switch to smart phones such as the iPhone and Blackberry. It is to launch a service this autumn to sell applications on behalf of third party providers, in the same way as Apple's app store.