IDA gets innovative
29 September 09

The IDA has launched a massive global marketing campaign designed to attract foreign investment in to Ireland and focussing on research and innovation.

The campaign consists of television, internet, newspaper and poster advertisements. Its theme is Ireland's ability to supply the fresh thinking and creativity which innovation needs to flourish. It stresses the part that the people of Ireland can play in making innovation happen. Ireland, says the campaign's tagline, is the place where 'innovation comes naturally.'

The campaign is itself designed to be innovative, fresh and full of impact. Each ad in the series, created by advertising agency McConnells, uses a blackboard as a backdrop to make points about Ireland and innovation.