Bank of Scotland (Ire) appoints new media firm
30 September 09

Bank of Scotland (Ireland) has appointed Mediaedge:CIA (MEC) as its new media planning and buying agency. This is a Group-wide appointment which will see MEC provide these services to the entire Lloyds Banking Group portfolio of brands in all jurisdictions.

The appointment follows a competitive four-month pitch process, which included the Bank of Scotland (Ireland) incumbent agency, ZenithOptimedia, as well as Vizeum, OMD and MEC.