YouTube signs landmark deal to screen Channel 4 shows
27 October 09

Channel 4 has signed a landmark deal with YouTube, becoming the first broadcaster worldwide to make full-length TV shows such as Skins, Hollyoaks and Peep Show available to users of the Google-owned video-sharing website.
 
The deal, which has been under negotiation for the last six months, will see Channel 4 make its existing 4oD online video catch-up service available via YouTube shortly after shows have aired on TV.
 
YouTube users can watch the shows free of charge, with Channel 4 to sell the advertising around the content. The broadcaster will also make available 3,000 hours of archive programming including shows such as Brass Eye, Darren Brown and Ramsay's Kitchen Nightmares.
 
The deal has been struck for an initial period of three years with Channel 4 and YouTube sharing ad revenues "on an agreed formula". Channel 4 said that the agreement will also see it sell ads around some non-Channel 4 content on YouTube for the first time.

Source: ctm-it.ie