Apple's new 'Get a Mac' adverts target Windows 7
27 October 09

Apple have released three new 'Get a Mac' adverts targeting Microsoft's launch of Windows 7. The concept of the adverts is that customers should use the launch of Microsoft 7 as an opportunity to abandon Microsoft and switch to Mac.

Phil Schiller, Apple's senior vice president for Worldwide Product Marketing, said the impending launch of Windows 7 would present a "good opportunity" for Apple to make market share gains.

Schiller said that in particular, the upgrade process from Windows XP to Windows 7 is something that consumers will likely find unpleasant: "Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?"

And if anyone read my piece last week about the Microsoft Windows 7 promotional adverts and watched the tedious, boring ad, you'll be aware that Mac not only make better computers, they make better adverts too!

The new ads can be viewed here:

http://www.youtube.com/watch?v=KHdrqvu_gfU

http://www.youtube.com/watch?v=wyALZ3idY4g

http://www.youtube.com/watch?v=AiU1Gu14xG0

Joe Whyte