Daft enters the Northern Ireland market
10 November 09

Property website operator Daft Media Group has announced that it is entering the northern market, with the launch of a website called Daft.com. It has also announced that the new business will be headed by Mark Pollock, the first blind man to reach the South Pole. Pollock says Daft is making an investment at a time when other businesses are holding back. He says the key to Daft's approach is, however, to keep costs low, which is a priority for all advertisers at the moment.