A Band in the Hand is worth its own ap
10 November 09

DV4, the award-winning digital media and internet solutions company, has created a unique new iPhone application specifically aimed at music acts called 'Band in the Hand'.

Up and coming Irish band Hoarsebox are the first music act to avail of the application, which is available as a free download to iPhone users. The ap is currently attracting the attention of major music labels and includes Hoarsebox news, songs, biographies and videos. It has already been downloaded by fans from Ireland, the UK, France, USA, Canada, Australia, Japan and Mexico.

It includes innovative features such as 'Ask The Band', which allows fans to send questions directly to the band. These questions are then answered by the band in a weekly video which is released via the application. DV4's Proprietary Content Management System enables Hoarsebox to easily update the application with iPhones or internet. DV4 is one of only three companies in Europe approved to deliver music videos directly to iTunes and provides a service to around 50 music labels across Europe.

Any music act can avail of 'Band in the Hand' as a current, useful and effective marketing tool. Company brands can also benefit from this kind of interactive viral application.