Boys and Girls like daring simplicity
10 November 09

Fiona Scott, former managing director of ad agency McConnells, has joined forces with five partners to set up a new marketing agency called Boys and Girls.

Boys and Girls, which opened for business in Dublin last week, has a stated philosophy of 'daring simplicity'.

Largely made up of former McConnells executives, they promise to provide a "fresh offering" and a "new way of doing business", according to co-founder Pat Stephenson.

Chris Upton, Margaret Gilsenan, Patrick Meade and Rory Hamilton will also join the new firm.

"We're an ideas business and all of us at the agency are passionate in our belief that daring simplicity works," said Stephenson.

Pictured (from left): Patrick Meade, Fiona Scott, Rory Hamilton, Pat Stephenson, Margaret Gilsenan and Chris Upton
Source: businessandleadership.com