Ikea share their idea with Facebook
8 December 09

Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden.

When small budgets and big briefs clash, the outcome only ever heads in a single direction these days ...  to Facebook!

Some of the best campaign strategies are simple, and none simpler than using the default "tagging" tool on Facebook to help create a bit of buzz for an online competition.

They created a profile page for Gordon Gustavsson, the store manager.  Then they uploaded 12 pictures of the showrooms, inviting people to tag the pictures with their names.  The person who tags an item first wins it.  Very cool.  Ikea's brand was seen all over Facebook, via links, the 'newsfeed' and people 'sharing'.

The promotion worked, because the idea was simply brilliant. It was a win/win situation for both consumers and the brand.

Take a look at the viral they made explaining the project: