Ryanair named Worst Family Brand in UK
8 December 09

Ryanair has been named as Britain's Worst Family Brand. The latest FamilyBrands poll shows that the no-frills Irish airline is seen as doing little to promote family values, and is perceived as less caring to its customers.

The poll was based on the customer satisfaction ratings of 1,500 British consumers for 100 well known firms. Many of those surveyed said that airline companies have a mercenary attitude towards customers, and put profit before the welfare of their passengers.


Ryanair is Europe's largest budget airline, catering to around 66 million passengers yearly. But it has been heavily criticised by respondents for charging each passenger extra just for purchasing a ticket using a credit card. However, Ryanair spokesman Stephen McNamara said that Ryanair continues to offer unbeatable low cost airfares with a guaranteed 'no fuel surcharge' to help families turn their dream holiday into reality.

Worst 10 ‘Family Brands’ in the UK:
1. Ryanair
2. British Midland
3. BMI Baby
4. Twitter
5. Royal Bank of Scotland
6. Domino’s Pizza
7. Halifax Bank of Scotland
8. Burger King
9. easyJet
10. PlayStation

Best 10 ‘Family Brands’ in the UK:
1. Marks & Spencer
2. Co-operative
3. Boots
4. Kellogg’s
5. Morrisons
6. Warburtons
7. Andrex
8. Waitrose
9. Cadbury
10. Sainsbury’s

Data sourced from Daily Telegraph/Marketing Magazine; 27 November 2009