The Best of Outdoor Ads
23 December 09
Outdoor ads are becoming more and more common these days with billboards and advertising space popping up all around us. Most have a repetitive message, familiar color scheme, or seen-it-before motif. They're easy to tune out.
Sometimes, however, companies design truly creative outdoor ads. They're original enough to penetrate consumer ad fatigue, and innovative enough to convince you their product might actually be worth checking out. Here are 10 of my favourites, enjoy;
1. Bite: Ogilvy & Mather
This Indonesian billboard makes it clear that Formula Toothcare gives you really strong teeth.
2. Engagement Ring: Robbins DiamondsRobbins Diamonds reminds drivers that no engagement ringmeans angry girlfriend. The sign is on the way to the Philadelphia airport. 
3. Barbell: Fitness CompanyThis German metro advertisement adds levity to weight-lifting.
4. Nail Biter Bag: Jung von Matt BerlinThe woman on this bag is supposed to be biting nails, not eating a hand. Either way, she catches attention for the nail-biting balm Stop n' Grow.
5. Beau Rivage Resort
& Casino
A Mississippi resort and casino brings much-needed tranquility to the baggage claim.
6. Smoking Bus: NicotinellAs long as this bus is moving, this man is smoking. And suffering. The solution? Nicotinell gum.
7. Cracking the Sidewalk
Placed around Singapore, these martial arts school ads make good use of sidewalk cracks.
8. Lettuce Billboard: McDonald's
Yep, that's really lettuce growing on a McDonald's billboard. Fresh.
9. Mini With Boobs: FHM
British men's rag FHM Magazine painted boobs on this Mini. Eye-catching and genre-appropriate.
10. Shaving the Lawn: BIC
A giant BIC razor shaves grass in England. The razor mows well, but unfortunately, the brand name is hard to see.
