Clarify Communications Releases

29 February, 2012, Dublin: Sony Mobile Communications, which is now part of Sony Corporation today launched the Xperia™ S, the first smartphone from the new Xperia NXT series – next generation smartphones from Sony*at the Grand Canal Theatre.  The Xperia S will be available from free on contract with all Irish operators nationwide from 9^th March 2012.

Sony Mobile Communications also showcased its connected entertainment experiences including the handsets announced at Mobile World Congress (MWC) this week, Xperia P and Xperia U.

The new Xperia S is an Android smartphone that delivers a stunning viewing experience with a high resolution screen, Sony HD experiences and a 12MP camera that takes pictures in just 1.5 seconds from standby. Xperia S also comes with a powerful 1.5GHz dual-core processor for faster performance.

Russell Keating, Sales and Marketing Manager, Sony Mobile Communications Ireland comments “Xperia S introduces new entertainment experiences to the Irish market.  The entertainment starts in the hardware with features like a 12 megapixel camera and 4.3 inch HD screen.  It also opens up a world of entertainment through the Sony Entertainment Network, Android marketplace with seamless content sharing between all your devices, as only a Sony smartphone can.”

Xperia S within the world of Sony

The new Xperia S enables easy connectivity with multiple screens for consumers looking to share and enjoy content on whichever screen best suits their situation, whether it’s TV, smartphone, laptop or tablet. Consumers can watch their favourite content from the Sony Entertainment Network by connecting their Xperia S through HMDI to TV or share photos wirelessly with just one touch. Xperia S is also NFC (near field communication) enabled to allow consumers to share content with each other as well as enjoying an increasing number of NFC applications and services.  

Biggest and best entertainment experiences from Sony

Xperia S will be able to access the richest entertainment experiences from Sony Entertainment Network**. Music Unlimited offers a global catalogue of 15 million unique songs.  Xperia S is also PlayStation™ Certified, guaranteeing a high quality smartphone gaming experience and access to the PlayStation® Store****.

Instantly Recognisable Design

Xperia S showcases a new design approach referred to as “Iconic Identity”. The design will be replicated across the Xperia NXT series and creates a simple strong look that is instantly recognizable. The transparent element at the base creates an iconic silhouette where the display is emphasized and underlined. In addition, it provides illumination effects and integrates the antenna components.

The user Interface has been redesigned to match the minimalistic design of the hardware. The home screen has a new colorful flow background making full usage of HD Reality Display and dual-core processing power.

Availability

Xperia S will be available to consumers across Ireland from 9^th March 2012.  Launching on Android platform 2.3 (Gingerbread) Xperia S will be upgraded to Android platform 4.0 (Ice Cream Sandwich) during the second quarter 2012.

Key Features for Xperia S

• 4.3 inch Reality Display with Mobile BRAVIA® Engine with HD resolution screen (1280 x 720), as well as front (720p) and back (1080p) cameras for HD recording.
• 1.5GHz dual-core processor for fast browsing and content download, which can be stored on the internal 32GB flash storage.
• 12MP back camera with Sony Exmor R™ for mobile along with Fastest Capture to take shots in just 1.5 seconds directly from standby mode.
• NFC (Near Field Communications) enabled to access growing range of NFC applications and services as well as Xperia SmartTags.
• With HD sharing through DLNA, HDMI and using BRAVIA Sync for controlling your Xperia S with your TV remote control when connected to the TV, Xperia S delivers a full HD experience on TV.

Smart Extras for Android

The announcement of Xperia S is supported by the launch of three new Smart Extras™ accessories to enhance the experience on Android and to bring content to consumers’ smartphones in an entirely new way.

Xperia SmartTags – switch your smartphone settings with a single swipe

Xperia SmartTags work with any NFC enabled smartphone, including Xperia S. Simply touch a NFC enabled smartphone to a SmartTag, which is the shape and size of a small round token, and it launches a pre-configured profile in the phone, such as the alarm clock for a SmartTag by your bed or a GPS application for the SmartTag in your car. These profiles can be easily personalised to reflect any taste, designed to save consumers time and make their smartphone lives easier.

Smart Wireless Headset pro – the Bluetooth headset that does it all

This Bluetooth™ stereo headset for Android smartphones offers multifunctional features in addition to superior sound. On the display of Smart Wireless Headset pro users can read text messages, see incoming calls, access calendar notifications and much more. When detached from the phone it functions as a standalone MP3 player and radio.

SmartWatch – access apps and smartphone features with a micro display for Android

SmartWatch is a micro display accessory for communicating with an Android™ smartphone via Bluetooth. Consumers can, for example, discretely access text messages, social media updates and manage calls or music. The display is mounted on a strap and can be worn as a watch. Applications allowing users to personalize their SmartWatch experience will be available on Android™ market.

For full details all products news, please visit the press room and the product blog: http://blogs.sonymobile.com/products/

*For illustrative purposes only.  Not for commercial use or re-sale.  Use of “Sony” brand subject to regulatory approval.

**Sony Entertainment Network services are subject to availability by region, please see www.sonyentertainmentnetwork.com for more details. 

*** The number of available songs varies by region.

**** Subject to market availability.

About Sony Mobile Communications

Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com

FOR MEDIA INFORMATION PLEASE CONTACT:

CLARIFY Communications Consulting

Michelle Murphy  M: + 353 86 8537806  michelle.murphy@clarify.ie

Deborah Rowan  M: +353 86 8301990   deborah.rowan@clarify.ie

Nicola Watkins M: +353 87 2646858  nicola@nicolawatkinspr.com

Product images: www.sonyericsson.com/press 

Photos: Launch of Sony Mobile's Xperia S smartphone in Ireland - pictured (front to back) Karena Graham and Nadia Forde with Xperia S handset and Juggler, Garry Rossiter, Entertainment.ie