Grainne Byrne PR Releases

Irish Women think that Italian Women are better-looking!

• Fisioline, one of Italy’s leading cellulite treatments launches in Ireland

 While we all hope that the Irish team will defeat Italy in Euro2012 tonight, an online survey reveals that 68.5% of Irish women think that Italian women are winners in the looks stakes!

 32% of that number admire the beautiful skin tone of the Italian women, with 27% stating that Italian women have better figures and 21% citing their Fashion Sense as marking them out as more attractive. 

The survey, entitled ‘You and Your Body,’ was carried out online* by Fisioline, – one of the leading cellulite treatments amongst Italian women – which has just been launched here inIreland.

 Of the 31.5% who stated that Irish women are more attractive, the reasons given were because Irish women have a less uniform look than their Italian counterparts, are more natural-looking, have better personalities, are more fun, as well as being warmer and kinder!

 Cellulite

84% said they have cellulite – and interestingly, the same percentage don’t use an anti-cellulite treatment – one third of these said they would want to see proven results.  Just over 20% said they would use a product if recommended by a friend and/or if they saw results on ‘real people’.

 Research:

The University of Ferrara in Italy tested 3 different cellulite treatments (a liquid gel, a regular mousse and a ‘crackle technology’ mousse), 5, 10, 15 and 30 minutes after application. The crackle technology mousse showed a significant increase in the temperature in the first five minutes after application, compared to the other two formulas.  This means that the active ingredients get to work more quickly on the skin than other products.

 The makers of Fisioline developed and have patented this revolutionary ‘Crackle Technology’, and further research proves that daily use of Fisioline leads to a significant improvement in the appearance of the skin in just three weeks.    www.fisioline.ie

*120 women took part in the online survey as at 5pm, Saturday 16^th June 2012 

For further information, please contact:

Grainne Byrne                            or                     Lavina Conway

gbc Public Relations                                            Willows Health

087 245 9463                                                     087 643 1100

grainne@gbc-pr.com                                          Lavina@willowshealth.ie

18^th June 2012